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Hi,

Welcome to In Touch. The
newsletter for the Western
Australian tourism industry
is brought to you by
Tourism Western Australia.




News from Tourism WA

      o     Western Australia poised to stage massive sailing event
      o     Western Australia shines at major tourism event
      o     Tourism WA website wins international award
      o     Peschardt’s People to showcase Perth
      o     Broome, Kalgoorlie and Perth score Monopoly squares
      o     Register NOW! For WATE 2007
      o     Tourism in 2006
      o     Register now for upcoming Esperance Better Business Blitz
      o     Better Business Blitz visits Perth Hills
      o     Did you know…?

Industry News

      o     Tourism Australia launches new travel site
      o     Find skilled staff using ‘Skills in Demand WA’
      o     The search begins for WA’s top town
      o     Tourism WA to sponsor ANZPHIC
      o     Apply now for WARIS grants

Industry Events

      o     Major tourism real estate opportunity
      o     Bibbulmun Team Challenge – A test of brawn and brains in the bush
      o     Get behind the Qantas Wallabies

Professional Development

      o     Hospitality and tourism industry leaders’ forum for students
      o     Product Development Workshops for Memento hopefuls
      o     Cultural Tourism Manager
Western Australia poised to stage massive sailing event

Western Australia is positioning itself to stage the biggest sailing event since
Fremantle’s 1987 defence of the America’s Cup. Tourism Minister Sheila McHale
announced on Monday that the State Government will make a multi million dollar bid
for Fremantle to host the 2011 ISAF Sailing World Championships. The event will
attract more than 5,000 visitors and pump millions of dollars into the State’s
economy. People can register their support for the Championships by visiting
westernaustralia2011.com to view the media release click here


Western Australia shines at major tourism event

Western Australia was showcased to the world's most influential tourism wholesalers
and journalists at the southern hemisphere’s largest tourism trade show this week.
The Australian Tourism Exchange (ATE) 2007, held in Brisbane from 26 May to 1
June, was a major success for WA. The expo was a fantastic opportunity to showcase
WA’s unique travel experiences to the world. More than 1,700 Australian delegates
from 630 companies met with overseas buyers and trade and consumer media from
23 countries, during the event. Tourism WA chairman Kate Lamont also attended to
accept an award from TravelMole for Tourism WA’s website www.therealaustralia.com
To view the media release click here.


Tourism WA website wins international award

Tourism Western Australia’s campaign website therealaustralia.com won the Tourist
Board website category at the fourth annual Travel Mole web awards. The
international awards, announced in London, saw Tourism Western Australia win over
fellow finalists Visit Britain and Egypt. Nearly 300,000 people have logged onto the
winning site, which features a virtual tour of WA and online gallery integrated with
photo sharing site Flickr, a favourite feature among the judges. The site was built by
Soap Creative, Tourism WA’s digital creative agency. Travel Mole, the online
community for the travel and tourism industry, received 1,400 nominations this year
for travel industry websites across 13 categories. The award was accepted by
Tourism WA Chairman Kate Lamont at the Australian Tourism Exchange last week.
For more go to travelmole.com


Peschardt’s People to showcase Perth

What do you get when you cross a popular BBC presenter with some of WA’s most
famous faces and extraordinary landmarks? The answer is Peschardt's People, a BBC
World series starring one of the network’s most highly regarded broadcasters and
foreign correspondents, Michael Peschardt. An upcoming episode will feature
Australian actress and singer Toni Collette. Tourism WA supported presenter Michael
Peschardt's visit to Perth in March to interview Ms Collette while she was in town
touring with her band through Perth and Fremantle. The interview will air this
Saturday 9 June on BBC World Program at 1.30pm (EST) to more than 60 million
people across the Asia Pacific region.
Broome, Kalgoorlie and Perth score Monopoly squares

Regional WA is a big winner on a new Australian version of the classic board game
Monopoly. Kalgoorlie and Broome won two of the top positions on the new Monopoly
board, alongside Perth and Adelaide. The game’s 22 property positions were
determined by an online public poll held in January and February this year. More than
13 million votes were recorded in the lower populated states of South Australia and
WA, while only 400,000 votes were registered in NSW, Australia’s most populous
state. Players of the new Monopoly, Australian Here and Now edition, will start their
journey of wealth accumulation using iconic Australian tokens such as a pair of
thongs, a ute, a surfboard and even a labradoodle dog.


Register NOW! For WATE 2007

The registration date has now been extended to Friday June 15. This years Western
Australian Tourism Exchange (WATE) will be held at Burswood Entertainment
Complex on 8 and 9 August. The workshop presents a cost effective way for WA
tourism operators, who are export ready, to present their products to influential
inbound tour operators and wholesalers. For a copy of the prospectus, including an
application form, contact Donna Ipsen.


Tourism in 2006

Tourism WA has released its annual publications, summarising tourism in Western
Australia in 2006. There are almost fifty publications covering a broad mix of tourism
issues. Debuting this year are three new publications, the Intrastate, Interstate and
Day Trip Visitor Reviews which along with the popular International Visitor Review will
provide insights into visitor demographics, visitor activities, accommodation and
transport usage as well as the number of nights stayed and total expenditure whilst
in the State. Last week there was an error in the link to view the publications. The
2006 publications are available on the Tourism WA corporate website. If you have
any further difficulties accessing the publications please email the Research
Department or call 08 9262 1700.


Register now for upcoming Esperance Better Business Blitz

Register now for the Esperance Better Business Blitz on Thursday 14 June. You can
learn about winning marketing ways in your region, making promotions work and
how to wow your customers. The cost of the Blitz is $35 and will be held at the
Esperance Yacht Club with Jurek Leon from Terrific Training. Registrations close
Thursday 7 June. For more, email Brooke Gregory. More details are now available at
tourism.wa.gov.au


Better Business Blitz visits Perth Hills

Sign up now for the Perth Hills Better Business Blitz, to be held at the Hub of the Hills
in Mundaring. You will learn the secrets of yield management and the Experience
Perth region, as well as recent Perth Hills research and e-business technologies. The
cost of the event is $45 and registrations close Monday 11 June. To find out more
click here or email Lesleigh Clarke.
Did you know…?

The Cooperative Research Centre for Sustainable Tourism has produced the Green
Guide to Whale Watching. These guidelines are an easy to use, best-practice
environmental management guide for boat-based whale watching, tour operators and
tourists. The guide contains information on the operation of vessels around whales,
how to approach whales, and vessel positioning. The document is free, and is
available here.




Tourism Australia launches new travel site

Tourism Australia has launched its new look travel website to target the new
generation of web savvy travellers hoping to plan and book their holidays online. The
site, australia.com is a gateway to over 60 international and domestic websites and
was developed as a joint initiative between Tourism Australia and the eight State and
Territory Tourism Organisations. The site integrates all nine websites into one
seamless network designed to inspire and motivate customers to plan and book their
holiday to Australia now.


Find skilled staff using ‘Skills in Demand WA’

If you are looking for staff, you can advertise vacancies on ‘Skills in Demand WA’.
The Small Business Development Corporation’s ‘Skills in Demand WA’ service helps
Western Australian employers find skilled employees and assists potential employees
in searching for job vacancies in WA. Tourism and hospitality businesses can register
now and position details will be featured on Go West Now, an interstate skills
attraction website, and at forthcoming interstate and overseas expos. Simply register
to add current employment vacancies for your business. For more, visit Skills in
Demand WA


The search begins for WA’s top town

The search is on for Western Australia’s top tourism town as nominations for the
2007 GWN Top Tourism Town Awards open. Categories include Heritage; Culture;
Environment; Community Relations; Website Development; Training; and Special
Events. The Awards are not for the biggest tourism town or the one with the most
visitors, but for the town which puts the most time and effort into servicing visitors.
Registration of Intention to Enter close 29 June and entries judged on the selection
criteria are due 31 August. For more, email Andrew Bird or call 08 9380 9804.


Tourism WA to sponsor ANZPHIC

Tourism WA will sponsor the annual Australia New Zealand Pacific Hotel Investment
Conference (ANZPHIC) in Sydney on 21 and 22 June. The conference is the largest of
its type in Australia, with up to 600 national and international hotel and tourism
investors expected. The conference will showcase WA as an important investment
destination. Janet Holmes A Court will chair a panel of speakers, which will include
Tourism WA Executive Director David Etherton and a number of WA private industry
members, who will speak in a session entitled ‘West is Best – Western Australia
moves into the hotel spotlight.' For more information email Monica Chetty or call 08
9262 1782.


Apply now for WARIS grants

You can register now for the Western Australian Regional Initiatives Scheme
(WARIS). WARIS provides grants from $10,000 to $250,000 for non-capital works
projects designed to deliver benefits to two or more regions of the State in areas
such as capacity building and leadership, youth support, population retention,
environmental and natural resource management, and research and development of
regional issues and opportunities. The 2007/2008 funding round is open until 11
June. For more, click here.




Major tourism real estate opportunity

Mipim Asia is happening for a second time in Hong Kong from 28 to 30 November.
Run by Reed Midem, organiser of the successful Mipim event in Cannes, the event is
expected to attract over 3,000 property decision makers from Asia Pacific and
provides opportunities to meet partners and investors from the whole real estate
sector. Mipim Asia is a great chance for Western Australia to attract leading hotel
operators and developers from around the world, to enhance the State’s high quality
tourism infrastructure. For more information visit Mipim Asia.com or contact
Catherine Atthow on 07 3269 8676.


Bibbulmun Team Challenge – A test of brawn and brains in the bush

Registrations are now open for the 2007 Mountain Designs Bibbulmun Team
Challenge to be held from 11 October to 4 November. This test of ‘brawn and brains’
involves teams of four competing in a series of team building activities during a four
day hike, covering approximately 60km along the award-winning Bibbulmun Track.
The teams are self-sufficient but training and support is provided. This is an excellent
opportunity to extend oneself and learn new skills. It is ideal for corporate teams,
social/ outdoor/ sports clubs or groups of friends. The event is the Bibbulmun Track
Foundation’s major fundraiser with all proceeds going towards the on-going
sustainability of the Bibbulmun Track. Call Steve Sertis NOW on 08 9481 0551 or
email events@bibbulmuntrack.org.au for an information pack or check out the
website.
Get behind the Qantas Wallabies

Brace yourself for a carnival atmosphere and fast-paced rugby that’s bound to get
the heart pumping. The Qantas Wallabies, in preparation for the 2007 Rugby World
Cup, take on Fiji in the third test of the 2007 Bundaberg Rum Rugby Series at
Subiaco Oval this Saturday 9 June. The Fijians are known for their flamboyant
attacking style of play and will provide headaches for the Australian team while
entertaining the Subiaco Oval crowd. The likes of Gregan, Tuqiri, Giteau and
company will be ready to take on the Fijians, determined to leave their mark ahead
of their clash in the pool stages of the 2007 World Cup. For more, visit
www.rugby.com.au.




Hospitality and tourism industry leaders’ forum for students

The Hospitality and Tourism Industry Training Council will outline the programs
available in the Peel region, designed to give students a taste of the industry. A
forum will be held on Tuesday 19 June from 9.00am to 12.00pm in Mandurah.
Legislative changes to apprenticeships and traineeships and global and national
industry trends will be covered. Peel region employers, schools, training providers
and other agencies will also have the opportunity to table issues concerning
employment and training. For more information email Kerry Hitchins or telephone 08
9586 3439.


Product Development Workshops for Memento hopefuls

West Australian artists, designers and craftspeople have the opportunity to share in
the lucrative tourism gift market by entering the 2007 Memento Australia Awards.
Memento Australia winners have the chance to gain access to stockist and retail
outlets, be part of a national touring exhibition and obtain valuable media exposure
for their products. To assist them in creating an entry for the Awards, a series of free
Memento Australia Workshops will be held between 11 and 16 June in Karratha,
Carnarvon, Geraldton and Fremantle. Participants are invited to bring samples of
their work for feedback. Contact Glenn Pilkington on 08 9335 8366 or email
glenn@artsource.net.au for more information.


Cultural Tourism Manager

The Department of Culture and the Arts and Tourism WA have forged an innovative
partnership to foster greater appreciation between the arts and tourism sectors. They
seek an enthusiastic, self motivated person with an interest in delivering outcomes
for the growing arts and cultural tourism market. The role will develop and maintain
arts and cultural tourism networks to develop strategic partnerships in the cultural
tourism area and is the principal liaison between the arts and tourism industries. This
rewarding position offers a high degree of autonomy and clearly articulated goals. It
would be ideally suited to someone with a background in either tourism or the arts.
Applications close 12 June. Please contact Barbara Macnish on 08 9224 7365 for
more job related information.


      For information about In Touch, or to submit articles, email Nicola Howarth,
                        Nicola.Howarth@westernaustralia.com

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