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How to convert Landing Pages to Lead Conversion Pages?

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How to convert Landing Pages to Lead Conversion Pages? Powered By Docstoc
					                                      LeadPro247
     How to Make Lead Conversion Pages from
                 Landing Pages
        Now that the internet lead generation practice has gained critical mass, landing pages have
become the core components of the online marketing and demand generation process. Unfortunately
many online marketers, professionals and businesses treat the landing page as just that – a landing page.
And they keep driving the traffic to these landing pages and losing boat loads of money in the process!
Whether you are B2B or B2C lead company or an independent marketer, this holds good for everyone.

Landing Pages
        The very purpose of landing pages is to convert the web visitors into leads (or prospects). While a
landing page serves as a funnel to attract the web site visitors, unless the visitors are converted to leads
with contact information there is no meaning in attracting the traffic. In others words, landing pages should
be treated as conversion pages.

        Typically web site traffic (for lead generation) is generated via one or more of the following
practices and visitors are sent to the landing pages:

 •   PPC (Pay Per Click)

 •   SEO / Search Engines

 •   Email Marketing

 •   Blogs and Web 2.0 sites

 •   Social Networking Media

 •   Direct Mail (with web URL)

        All of these traffic sources costs money and significant efforts. While some may term traffic from
social media and SEO as free, it is really not free. Search engine optimization and social media
maintenance is a time taking and long term process.

Lead Conversion Pages
        How to convert the money loosing landing pages to profitable conversion pages? While every
step of the landing page design, development and deployment is a candidate for improvement, the
following key factors are to be taken into consideration.

 •   Layout and Design are primary components to attract and convert visitors. Make them simple, clear
     and precise.


© 2010 Anagha Group                       www.LeadPro247.Com                                      Page 1 of 2
 •   Avoid distractions and unwanted links on the page. Address the specific product or service.

 •   Provide Clear Call to Action. If you want them to fill up a form, tell them clearly what to do and why
     they should do so.
 •   Include a Compelling Offer. Whether it is a Whitepaper, Quote, or a Free Trial; make it compelling.

 •   If you are using Advertising (such as PPC) to drive traffic, make sure the Ad and the Landing Page
     talk about the same offer

 •   Page content should be relevant, short and to the point.

 •   If you are using Lead Capture form on the page, make it as short as possible, unless all the data
     fields are required to fulfill the offer.

 •   Let the sign-up form be above fold on the page.

 •   If required, make multiple landing pages for different purposes and different target audience, so that
     the content will be relevant.

 •   Validate all sign-up form fields for required content and type, ideally using JavaScript (rather than
     separate error pages)
 •   Capture the metadata such as source web site, publisher, key words, etc. which will help in the
     sales process.

 •   Provide a meaningful Thank You page with relevant information. This will set the right expectation
     for the prospect and will help in closing the sale.
 •   Lastly, do not forget to use a good lead management and tracking database system such as
     LeadPro247 in order to track the entire conversion process.




© 2010 Anagha Group                              www.LeadPro247.Com                             Page 2 of 2

				
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Description: The objective of landing pages is to convert the web visitors into leads (or prospects). While a landing page serves as a funnel to attract the web site visitors, unless the visitors are converted to leads with contact information there is no meaning in attracting the traffic. In others words, landing pages should be treated as conversion pages.
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About LeadPro247 is a Sales Lead Capture, Lead Distribution, Tracking and Management system integrated with Drip Email Marketing Automation and Online Surveys. Can be used by small and medium businesses, Lead Generation Service providers, Entrepreneurs and Professionals. LeadPro247, an affordable web based software solution, helps sales and marketing professionals to increase sales lead conversion rates.