EVOLUTION OF A BROCHURE by avw11153

VIEWS: 6 PAGES: 21

									EVOLUTION OF A BROCHURE
            HOW MANY DRAFTS TO GET
               IT IN THE RANGE?
                   (ANSWER LATER ON)




                Michael W. Piczak
                   June 2003
                ELEMENTS DEMANDING
              ATTENTION IN A BROCHURE



   CONTENT
   PRESENTATION (ART/GRAPHIC DESIGN)
                         CONTENT


   EASY TO UNDERSTAND
   USE OF IMAGES
   CALL TO ACTION
   PRICING CLEAR
   EXPIRY DATES
   PRICES SUBJECT TO CHANGE WITHOUT
    NOTICE
   PHONE, FAX, WEB, 1-800s IDENTIFIERS CLEAR
    AND CORRECT
   NO EQUIVOCATION/CONFUSION
   TEAR AWAYS WORK
               ART/GRAPHIC DESIGN


   HIGH QUALITY IMAGES (300+ dpi)
   WHITE SPACE BALANCE
   FONT CHOICES
   LAYOUT
   CONSISTENCY OF PRESENTATION
   MATCHES OTHER CORPORATE IMAGE MATERIALS
    (WEB, BIZ CARD, LOGOs, ETC.)
   PAPER CHOICE
   COLOUR CHOICES
   HOW WILL EVERYTHING PRINT FROM A COPIER?
V1 STAMP SIDE
V1 IMAGE SIDE
V2 STAMP SIDE
V2 IMAGE SIDE
V2 STAMP SIDE COMMENTS
V2 IMAGE SIDE COMMENTS
              VERSION 2 COMMENTS


   ALL $ CANADIAN/U.S.?
   ETHIER RESORT LOGO LOOKS LIKE RETURN
    ADDRESS
   PLACE STAMP HERE
   MAKE FONT ON ADDRESS PORTION LARGER
   TAG LINE OUT ON ADDRESS LINE
   BULLETS UNDER RATES & PACKAGES
   SPELL CHECK
   CONSISTENCY IN USE OF CAPS
                V2 COMMENTS CON’T.


   FORGET DECIMAL PLACES
   LINE THINGS UP
   CUT LINE
   LOOK AT WHAT GOES ON BACK OF MAIL IN
   WHAT DOES CUSTOMER KEEP TO REMEMBER
    RESERVATION
   “ITEM #”?; ORDER FORM TITLE???
   SET OUT TAX STRUCTURE (7% GST, 8% PST,
    STATE HOTEL TAX)
   WASTED SPACE
   SEPARATOR STRIP REPETITION FOR BALANCE
                V2 COMMENTS CON’T.




   IMAGES NICE BUT CONSIDER IMAGES IN
    CONTEXT OF POSITIONING
   WEB ADDRESS, 1-800
   VERBAL DIRECTIONS ON BROCHURE
   FONT CONSISTENCY ON TAG LINE
   RATES PER PERSON PER DAY?
   MAP DIFFICULT TO READ
V3 STAMP SIDE
V3 IMAGE SIDE
V4 STAMP SIDE
V4 IMAGE SIDE
V5 STAMP SIDE
V5 IMAGE SIDE
   HOW MANY DRAFTS TO
   GET IT IN THE RANGE?

       ANSWER:




AS MANY AS
IT TAKES TO
GET IT RIGHT
                NOW OFF TO YOUR COMPUTERS MY
                YOUNG CHARGES & GET TO WORK




 THE END


Michael W. Piczak
   June 2003

								
To top