Job Description Account Director by fdjerue7eeu


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									Job Description: Account Director

Spannerworks require an Account Director to develop and implement natural search strategy in order to increase
business and proactively retain and develop our existing portfolio of clients while maximising their ROI. You will be
a commercial thinker with bags of energy to spearhead Spannerworks’ natural search service and will be
responsible for the development of a team of account managers and executives.
To be successful you will possess a full understanding of the current search marketing market as well as related
emerging technologies and online media opportunities.

Responsible to:             Client Services Director
External relationships:     Clients; e-commerce and marketing managers and their board of Directors
Internal relationships:     Senior Management, Account Management team, Sales team, SEO team, Marketing and
                            Finance teams
Salary:                     £35,000 plus performance related bonus scheme
Hours:                      9am – 5.30pm
Location:                   Brighton, UK

Main duties of the post:

    Oversee Spannerworks full portfolio of Pay per Click and Natural Search clients by managing and coordinating the
    account team to achieve and exceed clients ROI objectives. You will also manage your own portfolio of clients
    Strengthen client relationships through proactive account directorship
    Maintain client satisfaction to an agreed target
    Maintain client retention to an agreed target
    Strengthen client relationships through proactive account directorship
    Actively seek to increase the services offered to PPC and SEO clients and increase the income generated to
    Spannerworks to agreed individual and team targets
    Working closely with the client services director to agreed operational efficiency targets and business objectives
    Have an in-depth understanding of the financial status of the full Spannerworks client portfolio
    Increase client spend as a percentage of their total marketing budget
    Prepare commercial client proposals and attend pitches with the sales team
    Develop and direct effective search engine marketing campaign strategies through direct liaison between all involved in
    the project team including account management, business development and SEO teams
    Prepare and present to the Board sustained high quality management information reporting on a monthly and quarterly
    Plan and implement efficient processes and systems within the account team
    To represent Spannerworks and speak at industry events and tradeshows on the subject of search engine optimisation,
    emanating a professional manner and polished appearance
    To identify new business opportunities and increase our paid for search portfolio
    Lead the development of Spannerworks paid search service, ensuring Spannerworks remains at the forefront of
    product development within the paid search industry
    Develop, manage and negotiate with high level contacts within all major vendors of PPC media and technology
    Develop processes that help to accurately forecast and planning media spend
    Manage company financial performance of the paid search service

                                                                                           Account Director Job Description
                                                                tel: +44 (0) 1273 828 100 email:
Client satisfaction:

    Generating results that deliver the clients anticipated ROI objectives
    Continually strengthen and forge excellent client relationships through proactive directorship and communication
    including face to face meetings, telephone, conference call and email communication
    Ensuring clients are satisfied measured by achieving a target client satisfaction rating or above in the annual client
    satisfaction survey
    Actively maintaining the agreed client retention rate measured quarterly, through strategic management and planning
    Employ excellent listening and probing questioning skills to fully understand:
     -   the client and their industry sector
     -   the client’s products and services
     -   the client’s marketing objectives
     -   the client’s Return On Investment (ROI) objectives
    Increase your awareness of client competitor online marketing activity aiding informed recommendations to the
    campaign strategy encouraging increased spend
    Ensuring all clients receive timely, high quality reporting from the account team on a monthly and quarterly basis
    Ensuring Spannerworks remains proactive with clients by regular communication in all forms through effective account
    team management
    Promote Spannerworks professionalism through manner, appearance and delivery and always keeping promises


    Maintain a high level of account team’s campaign proactivity through effective management on a daily, monthly,
    quarterly and annual basis utilising 1:1’s, reviews and PDP’s
    Responsible for effectively and successfully developing and motivating the account team to achieve company KPI’s
    and individual development goals
    Delegating workloads to ensure account team can maximise client satisfaction
    To oversee training of new account team staff and ensure staff are allocated appropriate training according to
    individual staff training needs
    Identify SEO account team recruitment needs in advance, and work with HR to devise effective recruitment strategies
    Actively improve account team’s understanding of clients’ industry, products, services, marketing and ROI objectives
    Ensure the account team follow procedure and adhere to Spannerworks documentation requirements including
    contracts, account plans, new proposals, monthly and quarterly reporting
    Develop and deliver to the team motivational strategies for up-sell and cross-sell opportunities
    Control and sign off all account team travel and other expenses. Liaise with finance department to arrange for company
    credit cards where appropriate
    Develop and share best practice between the team

Estimated time allocation

40% client facing
50% managing the account management team
10% Strategy, planning and research

                                                                                           Account Director Job Description
                                                                tel: +44 (0) 1273 828 100 email:
A Spannerworks person is…
Part of what makes Spannerworks as successful as it is are the highly motivated people who work here and their
enthusiasm for online marketing. We recruit individuals whose passion, honesty, integrity, initiative and creative approach to
problem solving shines through.
An inspiration to your colleagues and your team, you are a motivated leader who can instil trust and confidence in client
relationships whilst having a natural aptitude for getting the best out of your account team. You will inspire your team
through your commitment, motivation, expertise, professional manner and appearance and by always placing the client at
the centre of everything you do.

Knowledge, Skills and Experience required:

    A minimum of 3 years experience in online marketing
    Relevant search qualifications (e.g. Google AdWords)
    Strong client management and relationship skills
    Ability to successfully lead, motivate, maintain and grow an effective team of account managers and executives
    Proven ability to form and implement search engine optimisation strategies
    Strong listening and questioning skills with acute attention to detail
    A detailed and analytical approach to researching and analysing opportunities to increase revenue
    Commercial awareness of how your contribution impacts value to Spannerworks
    Confidence in presenting technical and marketing information in a variety of mediums to clients and colleagues
    Excellent report-writing, analytical and project management skills with acute attention to detail
    Ability to compose professionally constructed documents using MS Office
    Ability to use email and Internet applications
    Strong communication skills in all disciplines including written, oral, email and presentation
    Capable of hands on problem-solving, with ability to generate ideas and solutions
    Ability to cope with competing demands and to prioritise tasks
    Excellent organisational and time management skills
    A positive attitude to dealing with people
    Have responsibility as an individual and for your team
    Sales experience desirable

Functional Competencies required:

    Ability to positively represent Spannerworks at industry events and trade shows by clearly demonstrating and sharing
expertise and knowledge
    Ability to support team members to maintain and develop excellent client relationships in order to meet / exceed KPI
    Ability to ensure that team follow and adhere to maintaining accurate, accessible and organised documentation
    Ensure that all strategies are commercially viable and opportunities are explored / exploited Ability to proactively ensure
    products are developed / improved by liaising with management and technical team
    Ability to instigates the development of internal tools in order to improve efficiency e.g. reporting
    Ability to assist the Client Services Director to prepare / agree efficiency targets
    Confident to lead by example, set and achieve own objectives and actively seek feedback
    Ability to prepare and conduct motivational and informative staff meetings where appropriate and generate team spirit
    Ability to identify strengths and development areas of the team and work to develop the teams performance overall
    Ability to delegate tasks and organise individuals to work as a team

                                                                                             Account Director Job Description
                                                                  tel: +44 (0) 1273 828 100 email:
Company information

Spannerworks is a fast-growing and innovative Brighton based search marketing agency that is focused on providing the
very best service to our blue chip clients. They include Virgin, HBOS, Polaroid, Admiral and
Spannerworks offers a professional, friendly and supportive environment within an open plan office free of discriminatory
practices. You will join a robust in-house training programme developed and aimed to encourage all employees to reach
their full potential. Spannerworks is looking for ambitious and hard working people to join our team.
We operate a no smoking policy.

To apply for this post

Download an application form at and complete a hand written copy together with
your CV and covering letter to:
Caroline Parisy, HR Manager, Spannerworks, 1 Palace Place, Brighton, BN1 1EF

                                                                                          Account Director Job Description
                                                               tel: +44 (0) 1273 828 100 email:

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