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360TV NETWORK PUTS A NEW ANGLE ON OUT-OF-HOME ADVERTISING

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360TV NETWORK PUTS A NEW ANGLE ON OUT-OF-HOME                                                        COMPANY
ADVERTISING

Media Planet has announced the launch of 360tv; a digital television network which will beam
content provided by the Australian Broadcasting Corporation including ABC news, sport,
business and weather to purpose built 2.5 metre high, seamless 360° LED screens in flagship
shopping centres throughout Australia. The 360tv network will go live on Monday December
5.

For the first time in Australia, advertisers can now access this revolutionary digital out-of-home
medium, which sees quality programming combined with advertising run on a 12 minute loop, 5
                                                                                                        Company Info
times an hour, 50 times a day.
                                                                                                       Email Company
  360tv will give advertisers access to over 150 million shoppers a year all at the point of sale,
using WOW factor technology and the lowest CPM of any out of home medium ,
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Director of Media Planet, Greg Johnston says.

360tv s format ensures each advertising slot will either be preceded or followed by non-
advertising content, guaranteeing advertisers a premium position. The unique digital cable
delivery system, interspersing news, sport, weather and entertainment content between
advertising slots allows advertisers to make changes to their ad right up to the moment it is
screened. A scrolling news ticker will also run with each bulletin.

The screens will provide a seamless 360° viewing surface, enabling ads and content to be
viewed from any angle. Using state of the art digital technology the resolution, colour,
brightness and sound quality all exceed that available in Australia on conventional, plasma or
LCD screens.

The system offers advertisers premium accountability with options for state based
programming, online campaign viewing via individual in-centre web cams and strong
accountability and impact measurement systems in place.

From today, 360tv is available in: Sydney, Melbourne, Brisbane and Canberra with further
expansion into more centres planned by early 2006. Working with QIC Real Estate, AMP Capital
Shopping Centres, Lend Lease, IPOH Pty Ltd and the GPT Group. The following 12 months will
see the rapid expansion of the 360tv network across Australia.

The 360tv format is currently in operation in the US, Europe, UAE, China and Japan in a number
major retail environments such as airports, railway stations and shopping centres.

Advertisers who use the technology to create significant impact in these markets include,
McDonalds, Motorola, Calvin Klein, Ford, Nike, Pepsi, Universal Studios and Apple (ipod).

  Australia s top consumer brands will now have access to their target market at the point of
purchase, capturing their attention with superior content, vision and sound. With worldwide
research revealing that up to 75% of brand decisions are made at the point of purchase, this
new medium represents a strong opportunity for advertisers to influence that decision,
Johnston said.



11 September 2006

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