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Promoting Scotlands Enterprising Spirit

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					Monday 28 November 2005



Promoting Scotland’s Enterprising Spirit
       Scottish Executive and SWA renew joint commitment to
       promote Scotch Whisky industry

The Scottish Executive and Scotch Whisky distillers today launched a new Partnership
document re-affirming their strong commitment to working together to promote the Scotch
Whisky industry for the benefit of the wider Scottish economy.


“Scotland’s Enterprising Spirit” Partnership was launched by Allan Wilson MSP, Deputy
Minister for Enterprise and Lifelong Learning, and Ian Good, Chairman of The Scotch Whisky
Association (SWA) at Glengoyne distillery, near Glasgow. It builds on an agreement to work
together published in 2000.


The new Partnership spells out the economic importance of Scotch Whisky and identifies
areas where Executive and industry co-operation can support its continued success. Issues
include promoting responsible attitudes to alcohol, growing Scotch Whisky exports, ensuring
a fair tax and regulatory burden, encouraging tourism, sustainable development, and the
industry’s proposals for a new Scotch Whisky definitions law.


Speaking at today’s launch, Ian Good, the SWA Chairman, said:


“Scotch Whisky embodies the spirit of enterprising Scotland. Scottish distillers are modern
businesses, innovating and investing, and leading the way on the international stage. A
successful Scotch Whisky industry supports over 40,000 Scottish jobs and is integral to a
healthy economy.


/…continued
“Scotch Whisky can only be made in Scotland and decisions taken at home today will have
an impact on industry competitiveness in the future. Continuing success cannot be taken for
granted. We are therefore delighted to be able to renew our commitment to work closely with
The Scottish Executive, building on past co-operation, to ensure distillers can successfully
meet the opportunities and challenges the industry faces globally today, and to grow Scotch
Whisky and the wider Scottish economy.”


Welcoming the renewed Partnership, Deputy Enterprise Minister, Allan Wilson MSP said:


“When people around the world think of Scotland, Scotch Whisky is probably one of the first
images that springs to mind.


"The Executive is therefore committed to doing all within its power to provide its
wholehearted support to an industry so successful and vital to Scotland's economy.


"I am confident that by continuing to work hand-in-hand with the sector, Scotland's whisky
industry can continue to flourish and further strengthen its global reputation."


                                              - END -

Note to Editors:

The Scottish Executive/Scotch Whisky Association Partnership document was signed by
Allan Wilson MSP, the Deputy Minister for Enterprise and Lifelong Learning, and Ian Good,
the SWA Chairman. The launch was hosted at Glengoyne distillery, near Glasgow, by Ian
Macleod Distillers Ltd.

The “Scotland’s Enterprising Spirit” Partnership updates an earlier document, “A Toast to the
Future”, signed by The Scottish Executive and SWA in November 2000.

The Scotch Whisky industry supports 41,000 Scottish jobs and annually generates £800m of
income in Scotland. Every year, over £2bn of Scotch Whisky is exported - contributing £70 a
second to the balance of trade - making the industry one of the UK’s top five manufactured
export earners.

Issued by David Williamson                    0131 222 9230 or 07730 496 151

				
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