The ICD Academy of Cultural Diplomacy

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					                             The ICD Academy of Cultural Diplomacy

    “...far from being on the verge of a new order, the world has entered a period of great disorder. In facing these
    new dangers, a re-examination of old priorities is needed. Cultural diplomacy, in the widest sense, has
    increased in importance, whereas traditional diplomacy and military power… are of limited use in coping with
    most of these dangers.”
          Walter Laqueur, Co chair, International Research Council at the
          Center for Strategic and International Studies, Washington, D.C.

Institute for Cultural Diplomacy
The Institute for Cultural Diplomacy (ICD) is an international, independent, non-profit and non-partisan organization.
Based on the idea of Milton C. Cummings Jr, ICD defines cultural diplomacy as “the exchange of ideas, information,
value systems, traditions, beliefs and other aspects of culture” – such as art, sport, science, literature and music – with
the intention of “fostering mutual understanding”. ICD’s key aim is to use cultural diplomacy to enhance and sustain
inter- and intra-cultural relationships between nations and cultures. It seeks to do this by creating greater levels of
dialogue, understanding and trust between cultures. ICD works towards this goal in two ways. Firstly, ICD researches
and analyzes examples of international cultural diplomacy. Secondly, it seeks to expand and improve on these examples
by running programs to educate about and implement further examples of cultural diplomacy. By doing this ICD hopes to
establish strong and sustainable relationships between not only the top levels of society, such as governments and
Embassies, but more importantly, at the grassroots level of civil society.

The Need for Cultural Diplomacy
In the increasingly multicultural and richly diverse global society of the 21st century has made the need for cross-cultural
knowledge and education, ever more apparent. Such knowledge is imperative to ensure successful and peaceful social
interactions. Unfortunately, it is impossible to learn about every single one of the world’s cultures. Thankfully, it is
possible to learn strategies that can prepare one to interact negotiate and succeed in even the most challenging cultural
contexts. These strategies form the basis of the science of cultural diplomacy. By studying the history, methods, theory
and practice of cultural diplomacy, one can become better prepared for the cross-cultural challenges, which may present
themselves at the local, regional and international levels.

Introduction to the Academy
The ICD Academy of Cultural Diplomacy is one way in which ICD carries out its goal of promoting the informed and
systematic application of cultural diplomacy across all sectors of society. It aims to do this primarily through the
education of engaged individuals in a multicultural and interdisciplinary environment. It hopes to empower participants
with strategies for approaching and engaging in various cross-cultural relationships and equipping them with experience
in the most modern practices of cultural diffusion and rapprochement.

To achieve this goal, the ICD Academy provides a theoretical and practical curriculum to prepare and enhance current
and future generations of leaders in all fields. The Academy’s curriculum and programs are designed to both
complement other, more traditional academic regimens and to fit with existing employment commitments. This allows a
diverse range of individuals to participate in courses at the Academy, simultaneously and complimentary to their studies,
research or employment. Summer school sessions are also offered, for those more interested in an intensive cross-
cultural experience.

Studying in Berlin
Berlin is home to world-renowned universities, research institutes, museums, galleries and music halls. The city’s urban
landscape and historical legacy has also made it a popular setting for a wide range of cultural scenes. Recognized for its
festivals, contemporary architecture, nightlife and art scene, Berlin has evolved into a focal point for individuals attracted
by a liberal lifestyle and the modern Zeitgeist.

Studying in Berlin means studying in one of Europe’s true metropolises. The capital of Germany, Berlin is one of
Europe’s most vibrant cities. Its diversity stems from the city’s unique cultural and geographic position between Eastern
and Western Europe and also from its incredibly mixed and hectic recent past. Initially the capital of Imperial Germany,
Berlin was the political and cultural hub of Europe during the 1920s and early 1930s, before becoming the capital of the
National-socialist regime. Divided between East and West for nearly three decades, Berlin is now the heart of a reunified
Germany and a major European crossroad. It is home to 170 museums, 20 theatres, and a diverse musical scene.
Whether one is interested in politics or history, art or music, Berlin provides a platform to experience at close hand a
fascinating variety of cultures and the momentous changes taking place in Germany, Europe, and the rest of the world.

The Academy offers courses for university students and academics, young leaders and professionals, as well as
individuals with an interest in cultural diplomacy. It is of utmost importance to ICD that our student body is made up of a
diverse group of individuals, as this strengthens classroom discourse and by extension, the overall learning experience.

The Academy’s Curriculum
The goal of the ICD Academy is to empower participants, by providing them with new strategies for approaching and
engaging in various inter-cultural situations. These strategies are taught using both conventional and non-conventional
teaching methods, such as workshops, role-plays and seminars. In taking this approach, Academy staff aim to both
maximize the learning experience and participant enjoyment.

Courses at the ICD Academy aspire not only to provide participants with academic benefits, but also enhance their
professional skills. The Academy presents students with a fantastic networking opportunity. The course itself provides
participants with the chance to meet both like-minded individuals from all over the world, as well as distinguished
individuals based in Germany, functioning as guest speakers. In addition to this, each of the Academy’s participants will
be given access to ICD’s own worldwide network of members and partners.

Some Academy participants may also be offered the opportunity to combine an Academy course with a full time or part
time internship at ICD.

Living Language and Culture
A course at the ICD Academy also offers participants the chance to become better acquainted with German culture. In
addition to academic seminars, Academy courses also offer a series of extra-curricular cultural and recreational
activities. These give students the chance to do more than simply scratch the surface of Berlin and go beyond anything
offered as part of a regular tourist package.

Extra-curricular activities can include visits to museums and galleries, outings to markets, concerts and film screenings,
as well as dinner at multicultural restaurants. These activities will often go beyond the beaten track and are organized by
the Academy’s staff, with particular attention paid to the specific needs of participants.

Practical Application through Projects in Local Communities
The ICD Academy aims not only to teach participants about the history and theory of cultural diplomacy, but also to give
them practical experience in its application. This is achieved firstly by inviting them to attend further ICD programs,
events and conferences and secondly by encouraging participants to organize a follow-up project or ‘Leadership
Initiative’ in their home community.

The aim of the follow-up project is to enable participants to make an active difference by using the knowledge and
network base they acquire at the Academy. They are also an important part of the ICD philosophy of thinking globally
and acting locally and encouraging global change and development, one positive initiative at a time.
The follow-up projects will be organized with the assistance of the ICD network and resources. In addition, the ICD, the
Academy team and their network will continue to assist and support alumni in their professional careers and with
individual initiation to further new projects and leadership initiatives.

Curriculum Modules

Module 1 – Young Leaders and Students (Week-long session, next session: June 10, 2008)
This module has been specifically tailored to suit recent University graduates, or students close to the completion of their
Degree, as well as Young Leaders in the early stages of their professional careers. It is designed to complement
academic and professional development of participants and act as both a resume builder and networking opportunity.


     Cultural diplomacy role-play: This exercise aims to interactively introduce students to the concept of cultural
      diplomacy and to get them thinking about the different attitudes particular countries hold towards this concept.

     Basics of cultural diplomacy: What is cultural diplomacy and why is it important? This workshop is designed
      to give the student a basic understanding of cultural diplomacy and its significance in various situations and

     The History of Cultural Diplomacy: Covers the evolution of diplomatic practice to current day cultural
      diplomacy. The seminar will also examine the shift and current significance of cultural diplomacy in comparison
      to traditional modes of diplomacy.

     Cultural Values and Practices (with various national case studies): Develops students understanding of
      various cultures and their modes of communication, negotiation, and cultural barriers. Such knowledge is
      imperative to enable the successful interaction in a multicultural business or social environment.

     Introduction to Cultural Theory: Cultural theory is a branch of the social sciences that seeks to define the
      concept of culture in operational and scientific terms. This topic will concentrate on human adaptive strategies.

     Importance of CD in the work place: This seminar examines in detail the role of cultural diplomacy in various
      work environments. Students will learn several cross-cultural communication techniques vital to ensure
      successful and sustainable inter-cultural working relationships.

     The Media as a Global Force: Investigates the role of various media identities, and how they promote or
      hinder cultural diplomacy and shape reality. The workshop will also discuss the difference between cultural
      diplomacy and propaganda.

     Sports as Cultural Diplomacy: Explores the ability of sport to cross cultural boundaries by means not open to
      governments or organizations. The seminar will assess the significance of sport as a catalyst for increasing
      understanding and cooperation.

     Art as Cultural Diplomacy: Be it painting or sculpture, Hip Hop or Mozart, dance or theatre, music and art
      have enormous potential for cultural diplomacy. In this seminar, students will learn how Art can both create and
      crush cultural stereotypes and how it can be used to promote cultural rapprochement.

     Being a Cultural Diplomat: Participants have spent the week learning how cultural diplomacy works. In this
      final seminar they will find out how to put this learning into practice.

Module 2- Professional Seminars for established leaders
Upon specific request, the ICD Academy will also individually tailor seminars and courses for companies, organisations
and professional groups.

The Academy’s faculty is composed of an interdisciplinary and highly experienced mix of university professors, ‘cultural
diplomats’ and professionals from the public, private and media sectors. Guest speakers will often be drawn from the
notable members of the Academy’s Advisory Board.

ICD Advisory Board
Prof. Dr. Peter Awn – Dean Columbia University
Prof. Dr. Ruth Bereson – Assistant Professor Arts & Humanities, Columbia University
Mr. Wolgang Brandt – Deputy Chairman, Friends of Amerika Haus
Amb. Andrzej Byrt – Former Polish Ambassador to Germany
Amb. Marie Bernard-Meunier – Former Canadian Ambassador to Germany
Mr. David Black – Executive Director French Institute Alliance Française
Prof. Dr. Ulrich Bruckner – Professor at Freie and Stanford Universities
Prof. Dr. Chuck Cogan – Professor, Former Head of CIA
Mr. Carter Collins – President of Imagine Inc
Prof. Dr. Maryse Conde – Professor, Columbia University
Mr. Mark Dillen – Consultant, Institute for Cultural Diplomacy
Mr. Mario Diel – Executive Vice President, ConBridge KG International Consultants
Mr. Mark Donfried – Founder of the ICD
Dr. Heike Dorrenbacher – Managing Director, Deutsche Gesellschaft fur Osteurpakunde
Amb. Paul Dubois – Canadian Ambassador to Germany
Mr. Jean-Rene Gehan – Head of Cultural Services of the French Embassy
Mr. Heinz-Gerd Reese – Chairman, Friends of Amerika Haus
Prof. Jessica Gienow-Hecht – Professor, Center for North American Studies, University of Frankfurt
Mr. Jan-Phillipp Goertz – Director of Governmental Relations, Lufthansa AG
Prof. Dr. Victoria de Grazia – Professor, Columbia University
Prof. Dr. Stanley Hoffmann – Professor, Harvard University
Amb. Matthias Hopner – German Ambassador to Canada
Mr. Baki Irmak – Director Communications DWS
Dr. Jackson Janes – Executive Director, American Institute for Contemporary German Studies
Mr. David Knutson – Chairman – BridgeBuildersBerlin
Mr. Joel Kramer – CEO & Chairman of the Board, Kramer Promotions, Inc
Prof. Dr. Richard Kuisel – Professor Georgetown University
Prof. Dr. Krzyszto J Kurzydlowski – Secretary Deputy, Polish Ministry of Science and Higher Education
Mr. Kai-Olaf Land – Expert for Eastern Europe, Stiftung Wissenschaft und Politik
Prof. Dr. David J Leech – Post-Doctoral Fellow, Department of Political Science, Queens University
Mr. Alexander Longolius – President of the Board, Checkpoint Charlie Foundation
Prof. Dr. Robert O’Meally – Director, Center for Jazz Studies, Columbia University
Mr. Markis Meckel – Member of the Bundestag, Chairman of the German-Polish Parliamentary Group
Prof. Dr. Theirry de Montbrial – Director, Institute Français des Relations Internationales.
Mr. Eric W. Ormsby – Director, La Maison Français de Columbia University
Mr. Cem Ozdemir – Member of the European Parliament
Dr. Guillaume Parmentier – Head, Centre Français des Etats-Unis
Prof. Dr. Robert Paxton – Professor, Columbia University
Amb. Dr. Marek Prawda – Polish Ambassador to Germany
Amb. Paramjit S. Sahai – Former High Commissioner to Malaysia, and Indian Ambassador
Ms. Carol Scherer – Resident Director, Lexia International
Amb. Prof. Cynthia P. Schneider – Georgetown University, Former US Ambassador to the Netherlands
Prof. Dr. Gesine Schwan – President of the European University Viadrina
Amb. Dr. Reinhard Schweppe – German Ambassador to Poland
Mr. Steve E. Sokol – Vice President, American Council on Germany.
Amb. Dr. Immo Stabreit – Former German Ambassador to US, France, and South Africa
Mr. Raoul D. Stohlker – Presidento Stohlker & Partner GmbH
Prof. Dr. Rita Sussmuth – President of Deutschen Polen Institut and OTA
Mr. Oleg Tokarczuk – Polish Writer
Prof. Dr. Robert Traba – Director of the Centre for Historical Research, Berlin Academy of Science
Mr. Alper Ucok – Director, TUSIAD
Mr. Murat Unal – CEO, Funds@work, Former Head of Investments, Citibank Europe
Dr. Karsten Voigt – Coordinator for German-American Cooperation, German Foreign Office
“Detroit” Gary Wiggins – Jazz Saxophonist and Cultural Diplomat
Prof. Dr. Bahri Yilmaz – Faculty of Arts and Social Sciences, Sabanci University

Next Seminars
The next seminar series will be held at the Academy for Cultural Diplomacy in Berlin on the following dates:

June 10th, 2008 – June 14th, 2008.

July 15th, 2008 – July 19th, 2008.

August 05th, 2008 - August 09th, 2008.

To download course programs, please see the Academy website:

The following table lists the current ICD Academy fees:

 5 day           3 Tours          Accommodation           5 German language        Goethe Institute private
 Academy                          for 4 nights            course at ICD            German courses

 €395            €50              €180                    €100
 Basic           Basic            Optional                Recommended              Optional

Contact Us
To learn more about the ICD Academy, its programs and opportunities, please do not hesitate to contact us:

Academy for Cultural Diplomacy.
Keithstr. 14
D-10787 Berlin
Tel.: +49 (0) 30 2360 768 0
Fax: +49 (0) 30 2360 768 11