Internet Stock Broker Referrals - Sales Leads For Financial Advisors By Tino Buntic Consumers looking for stock brokers and financial advisors are, more and more, doing internet searches to find a professional to invest their money with. If you do not have an internet presence you may be losing out on valuable business referrals and stock broker sales leads. But don't despair as it is quite easy to generate stock broker leads via the internet. The fastest and easiest way to do so is to create a website for your business and start a PPC campaign to generate referrals. The following is an easy step-by-step guide: 1. The first step is to create a website for your business. If you do not already have a website, you can hire a website designer to create a professionallooking site for under $100. 2. Create a list of keywords that you think consumers searching for your services are using to search on internet search engines like Google, Yahoo, and MSN. A sample list of keywords associated with stock brokers and investment advisors are listed below. 3. Sign up for PPC campaigns with internet search engines. PPC is short for "pay-per-click." The most popular PPC program is Google’s AdWords program. The way it works is you choose a set of keywords and then every time someone searches one of those keywords, a link to your website will show in the "sponsored results" section. You pay a small fee whenever someone clicks on your link. The fee normally ranges from a few pennies to two dollars, depending on how popular the keyword is. 4. Be sure that your website is informative and has your full contact info so that you can capture stock broker referrals every time a consumer visits your site. This includes you full address phone, fax, and email.
Creating a PPC campaign to generate stock broker sales leads really is that simple and it only takes a few minutes to start a PPC campaign. Below are just a few examples of keywords that you can use for your lead generation campaign:
Discount stock broker Registered investment advisor Stock trading information Free stock quote Penny stock broker Bond broker Stock market Stock traders hot stocks
CBOE options quote Certified financial planner Investment advice Investment stock trader New York Stock Exchange