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For the Attention of Colm Shannon Please accept the following as
For the Attention of Colm Shannon. Please accept the following as the Sinn Fein submission to the" Review of Govt. Advertising inâ¨Northern Ireland". "Sinn Fein believes that All government departments and agencies must take appropriate action toâ¨deliver on the many equality objectives of the Good Friday Agreement. Given that Â£18.4m was spent by government departments in the year 2003/04 alone it is imperativeâ¨that there ceases to be any form of discrimination against local media outlets. For example, Sinn Fein is opposed to the ban on advertising in Daily Ireland and believes that allâ¨newspapers should be treated equitably. While we expect that an element of competition and value forâ¨money test should both be included in the criteria for awarding advertising contracts, equalityâ¨provisions must take precedence. Sinn Fein believes there can be no justification for the existing policy of awarding advertising contractsâ¨to a select group of newspapers. Currently these titles are not subject to basic rules of competition norâ¨do they reach all sections of public opinion across the communities. Clearly Daily Ireland, La and theâ¨Andersonstown News Group among other local media outlets do service a sizeable section of theâ¨community. We note also that the Equality Commission is challenging the government ban onâ¨classified advertising in Daily Ireland. Sinn Fein believes that the planned and equitable placement of advertising in a wider range of mediaâ¨outlets actually allows for considerable efficiency savings while delivering on the Equality agenda. Sinn Fein believes that all government departments must actively promote New TSN, Equality andâ¨Irish Language commitments through policies and procurement opportunities. There is no objectiveâ¨doubt that by placing advertisements in outlets including Daily Ireland, La, Andersonstown Newsâ¨Group and a range of other community organs, the above policy commitments can be progressed. Sinn Fein believes; 1 .That OFM-DFM should consider a single point mechanism within government for the placement ofâ¨advertisements within the media to ensure this is done on a fair and equitable basis and in pursuanceâ¨of the relevant equality objectives. 2.There should be no discrimination against any newspaper in relation to government advertising. 3.That government policies and budgets in respect of advertising should also be directed at areas andâ¨communities of greatest need. Cllr. Alex Maskey MLA.â¨174, Ormeau Road,â¨Belfast. Bt7 2ed.â¨Tel. 028/90243194.
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