Manager Director Marketing Communications Advertising by sofiaie


									                                           Kristi Rieger Campbell
                                3101 N. Hampton Dr., #1112, Alexandria, VA, 22302
                            703-888-2054 ▪ 303-921-0888 (cell) ▪

                                             Director / Senior Manager
 Marketing / Communications / International / Advertising / Lead Generation and Maturation / Management
 Strategy / Branding / E-Marketing / Internet / Search Engine (SEO) / Online / Collateral / Customer and Prospect
Maturation / Corporate Identity / Website / Budget / ROI Analysis / Business Development / Public Relations / Media

Director with 10+ years marketing excellence has experience working for a variety of national and global companies.
Offers proven track record of marketing, strategy and implementation, budget allocation, ROI, e-marketing, media
planning/buying, webinars, channel analysis, corporate identity development, advertising, and company and product
branding and launching. Shows continual high-tech industry career success in customer and prospect marketing,
search engine optimization, prospect engagement and lead maturation programs and more in highly visible
leadership roles. Team player, reliable, self-starter, dependable and resourceful. Demonstrates tenacity and
creativity in the face of challenges while maintaining positive team goal-oriented attitude. First-rate written and verbal
communication skills; proven confidentiality with sensitive strategic and developmental information.

Highlighted Accomplishments
  Created lead generation program resulting in peak 706% ROI, leveling out at 4-year program ROI of 300% in nine
  North American sales territories at Genesys. Adopted said program for implementation throughout Europe and
  Asia Pacific in highly competitive high-tech industry.
  Represented marketing communications to executive team in strategy, implementation and management of
  reposition effort for standard conferencing product to become conferencing and collaboration tool as Software as a
  Service. Project manage creation and messaging for new high-tech service Genesys Meeting Center including
  promotions, user guides, instructions, campaigns, etc. Execution of awareness program resulted in global 56%
  customer web volume increase in 2007, maintaining growth cycle internationally.
  Conceptualized and implemented global re-brand effort in 24 countries at Genesys Conferencing including
  corporate image, collateral, tags, messaging, product development, website and translations, SEO and PPC
  strategy (top 1 placement of first desired keyword; 3 top placements in 15 global engines including Google).
  Increased site impressions by 69% at Energy Central with execution of multi-month multi-media campaign for
  Energy Central Job Center service. Increased web site user impressions 24% immediately; 5-month growth to
  Executed sales and marketing initiatives for new service company launch at New Global Telecom. Collaborated
  market research initiatives, competitor analysis, service offering development, creation of value proposition &
  pricing, product naming and brand and messaging/positioning.
  Initiated new line of revenue. Conceptualized and executed R.I.E.I. Alumni Association membership program. New
  program implementation added second source of revenue and increased overall revenue by 14% within one year.

Selected Career Achievements
Genesys Conferencing, Vienna, VA: 05/2003 to Present
Director, Global Marketing Communications
  Strategize and globally-implement marketing plans and programs for $200M high technology communications and
  collaboration company offering integrated audio, web and video conferencing
  Management of prospect and customer localized communication strategies across 24 countries worldwide
  including new environmental marketing initiative and green program
  Creation of prospect engagement/maturation program designed to maintain and mature leads during decision
  making process, maturing for RFP invitation and acceptance
  Segment analysis of current customer base, industry ratio for key targets in the LE (Fortune 100 and 500) market –
  used to conceptualize lead generation program focusing on high value verticals and horizontals
  Creation/implementation of customized adoption programs and processes to segmented large enterprise retail,
  wholesale and channel customers in financial, pharmaceutical, health, computer, software and more
  Initiate/launch automated customer communications programs in North America, Europe and Asia Pacific
  Responsible for branding, online and offline marketing, product analysis, e-commerce, CRM integration, budgeting,
  ROI measurements, and advertising initiatives for prospect and current customer targets
  Full service launch to SME market including packaging/messaging, channel and competitive analysis
  Create and direct global identity, multi-lingual global and local corporate websites, product and custom log-in
  portals, search engine optimization, global blog, and pay-per-click program resulting in primary keyword reaching
  number one spot on Google North America through combination of marketing and public relations efforts
  Collateral creation, website design and copy, customer and account marketing and public events
  Administer brand awareness and direct, e-mail and e-marketing campaigns, track results and utilize to execute
  future initiatives and product enhancements
  Manage media, agencies, tradeshow activity, online seminars, industry demonstrations and CEO keynotes, partner
  shows, and email campaigns, globally localized sales incentive programs
                                         Kristi Rieger Campbell
                                3101 N. Hampton Dr., #1112, Alexandria, VA, 22302
                            703-888-2054 ▪ 303-921-0888 (cell) ▪

CyberTech/Energy Central, Denver, CO: 05/2001 to 07/2002
Marketing Manager
  Multiple product launches include on-line Research Report Center, Energy Central Professional (daily news
  service) and Dispatch (web site and HTML e-mail service)
  Executed trade publication print advertising campaign for the Energy Central Job Center, resulting in increased site
  impressions by 69%
  Revamped search engine placement initiative and exceeded goal by more than 300% to acquire 20,000+ new
  contacts monthly
  Implementation of upscale promotional materials, including strategy, copy writing, layout, oversee design, and
  printing of comprehensive media kit
  Write and edit/approve all external print and e-communications efforts and develop all sales collateral and new
  trade show booth designs and campaigns

New Global Telecom, Inc., Golden, CO: 10/1999 - 2/2001
Manager, Creative Services and Advertising
  Participated in the growth of marketing department from sole employee to team of eight players during tenure at
  rapid growth international telecom company
  Undertook business analysis and market research project for determining the viability of new service line in
  emerging markets including South America and Mexico.
  Develop and sustain a strong company image, building brand equity, corporate branding, supporting the public
  relations function, managing the global trade show initiative, sales support, and internal communications
  Design and development of internal and external collateral, web site direction and vendor relations
  Market planning support included market and competitive analysis for the company’s varied global business units
  (international wholesale long distance, retail subsidiaries, managed data centers and managed network services)
  Public relations and sales support and project management

R.I.E.I. (The Roofing Industry Educational Institute), Englewood, CO: 03/1995 - 10/1999
Director, Marketing and Public Relations
  Responsible for development and implementation of annual marketing plan
  Led all phases of marketing program, including the design, layout, printing and distribution of advertising,
  brochures, flyers, special promotional materials, press kits, and publication covers
  Designed and maintained corporate web site
  Coordinated and attended chosen industry trade shows, including booth design, handling specialty advertising and
  organizing show promotions
  Responsible for publishing quarterly news letter, including design, layout, article editing, advertising inserts,
  printing, photography and distribution
  Wrote and distributed monthly news releases, resulting in complimentary press coverage in industry’s top
  Designed and purchased all advertisements; fully responsible for advertising strategy

Early Career
Early career includes Director, Student Services at Colorado Free University, Marketing and Event Manager at
Sterling Limousine, Processor at Continental Insurance and more. Portfolio holds a variety of contract work done for
Ford Motor Company, KB Homes, R&M Resource Development, Denver Chamber of Commerce, Colorado
International Trade, Integria Kitchen, and a variety of dotcoms, telecoms and high-tech companies.

Education and Skills
  Bachelors of Science Business Management. GPA 3.87.
  Extremely proficient in all office, design and layout software including
            o Quark Express
            o Adobe PhotoShop
            o Adobe Illustrator
            o Adobe PageMaker
            o Adobe InDesign
            o MS Office and PowerPoint
            o Macromedia Dream Weaver
            o Adobe Go Live
            o Adobe PageMill and more
            o Additional expertise in CRM and email marketing software
                Kristi Rieger Campbell
        3101 N. Hampton Dr., #1112, Alexandria, VA, 22302
    703-888-2054 ▪ 303-921-0888 (cell) ▪ ▪

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