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					   Momentum gathers for first ever ‘international minimum standards’
                           code of conduct

      Industry bodies combine to promote responsible online gambling practices

23 April 2008

Following its introduction at the European Interactive Gaming Expo in October, the International
Responsible Gambling Code of Conduct continues to gather pace as it receives support from key industry
bodies such as the European Gaming and Betting Association (EGBA) and the Interactive Gaming Council
(IGC) who have contributed to the Code’s development. Online gambling is a fast moving and innovative
sector, enjoyed by many millions of people around the world. As with more traditional forms of gaming,
online gambling needs to be undertaken responsibly. This landmark guidance establishes uniform
international minimum standards and practical measures throughout the online gambling industry
designed to protect players and promote responsible gambling.

The Code underlines the commitment of those bodies involved in online gambling to responsible practices,
with initial work led by UK gambling support charity GamCare, the player protection and standards body
eCommerce and Online Gaming Regulation and Assurance (eCOGRA) and trade association Remote
Gambling Association (RGA).

Andrew Poole, GamCare Trade Services Managing Director, said: “We hope that the adoption of this Code
will better enable the gambling public to make informed decisions with regards to their remote gambling
participation, secure in the knowledge that operators are required by condition of license to protect the
welfare and enjoyment of their customers.”

The comprehensive Code aims to protect customers and promote responsible play, and can be viewed in
full at It focuses on key issues, with measures that include:

Underage gambling
         Strict use of age verification tools and prominent warnings/policies on underage gambling.
         Links to filtering programmes which enable players and parents to control access.
Player protection measures
         The ability for customers to self-exclude, set deposit limits and access up-to-date account balances.
         Links to player protection and responsible gaming sites.
Customer communication
         Signposts to sources of help for customers who may be experiencing difficulties.
         Policies on responsible online gambling clearly set out on websites.
Staff training
         Social responsibility training provided for all staff who deals with customers.
         Refresher courses delivered to ensure that training is up-to-date and relevant.
Advertising and promotion
         Legal, decent, honest and truthful advertising.
         Particular care taken not to direct advertising messages to under 18s.

Sigrid Ligne, EGBA secretary general, said: “EGBA has always pressed for the highest standards of social
responsibility in the European online gaming and betting industry. We fully support and are proud to have
contributed to the development of a code of conduct for responsible gaming and greater player protection
at an international level.”

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Clive Hawkswood, Chief Executive of RGA, said: “The promotion of responsible gambling and the adoption
of appropriate safeguards are fundamental to the long term success of the online gambling industry. As the
industry develops, it will inevitably come to be regulated in more jurisdictions. In those places and others
where regulation is already being developed, I would commend this Code to them. It is based on the best
industry experience and practice and, more importantly, the expertise of GamCare."

Andrew Beveridge, CEO of eCOGRA, said: "Any way you look at it, the new Code is a landmark
development taking the industry into a more caring, player-sensitive and responsible future by using
practical and proven measures firmly based on experience and research-backed knowledge. With the right
sort of unpartisan approach, its merits are clear and the potential for good is significant. The groundwork
has been done; the challenge now is acceptance and a commitment to use the Code to provide the player
protection it makes possible.

Industry bodies are now engaging with leading European licensing and regulatory jurisdictions with the aim
of securing further support for the Code and its introduction to online operators everywhere. With the
majority of international top-tier Internet gambling companies represented, the Responsible Gambling
Code has global coverage. The Code covers all aspects of responsible Internet gambling:

                                                       - ENDS -

For further information, please contact:
Andrew Beveridge, eCOGRA Chief Executive Officer and Executive Director: +44 20 7887 1480
Andrew Poole, Managing Director, GamCare: + 44 20 7801 7000
Clive Hawkswood, Chief Executive of RGA: +44 0207 479 4040
Sigrid Ligné, Secretary General EGBA: +32 22 56 75 27

eCOGRA, a non-profit organisation, is the independent standards authority of the online gaming industry, specifically
overseeing fair gaming, player protection and responsible operator conduct. The function that eCOGRA performs
protects those who engage in online gaming where it is lawful.

The EGBA is an association of the leading European gaming and betting operators, bwin, Digibet,
Carmen Media Group, Expekt, Interwetten, PartyGaming and Unibet. EGBA aims at promoting the implementation at
European level of a competitive, fair and regulated market accessible to operators applying high-level standards with
regard to consumer and minor protection as well as other aspects of responsible gaming.

GamCare is a registered charity that is the leading authority on the provision of counselling, advice and practical help
in addressing the social impact of gambling in the UK. GamCare takes a non-judgemental approach to gambling. We
do not wish to restrict the choices or opportunities for anyone to operate or engage in gambling opportunities that
are available legally and operated responsibly. GamCare also works to support the development and implementation
of responsible practice by the gambling industry.

The Interactive Gaming Council is a not-for-profit organisation established to provide a forum for interested parties to
address issues and advance common interests in the global interactive gaming industry, to establish fair and
responsible trade guidelines and practices that enhance consumer confidence in interactive gaming products and
services, and to serve as the industry’s public policy advocate and information clearinghouse.

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The Remote Gambling Association represents the world's largest and most well known remote gambling companies
and provides the industry with a single voice on all the issues of importance to regulators, legislators, and key decision
makers around the world.

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