Brian A by sofiaie


									                                        Brian Marvel
    1261 Ottawa Lane ● Lewisville, TX 75077 ● ● (972) 436-1238

    Interactive marketer with over 10 years of experience managing consumer email and
    direct mail, online promotions, branding and advertising. Combination of creative
    vision, strategic planning, problem solving and project management skills. Proven
    ability to effectively develop, launch and evolve consumer email marketing campaigns,
    B2C & B2B direct mail campaigns, and CRM/interactive marketing programs by
    utilizing a combination of best practices, intuition, and user experience know-how.

Professional Experience
      Travelocity, Southlake, TX
          EMAIL M ARKETING CAMPAIGN MANAGER                               1/2005 to Present
                 Manage a portfolio of weekly promotional and ad-hoc email campaigns,
                  generating over $2 million in sales each week
                 Lead cross-functional team and effectively interact across business units to
                  deliver effective marketing programs
                 Continually optimize consumer email campaigns based on extensive testing,
                  best practices, and emerging trends
                 Produce and analyze campaign performance reports, and present results to
                  business unit stakeholders and senior management
                 Key accomplishments:
                       Lead project to enhance and introduce new email campaigns for key
                          business partners, increasing revenue 15%
                       Reduced campaign content development time by 30%
                       Mentored and trained new members of the email marketing team

       NestFamily, Coppell, TX
          M ARKETING MANAGER                                             2/2004 to 4/2004
                 Developed email campaigns for consumer and reseller promotions
                 Managed multiple, simultaneous projects for sales promotions, DVD
                  product packaging and product launch campaigns
                 Wrote and edited copy for product collateral and emails

       RadioShack Corporation, Fort Worth, TX
          M ARKETING COMMUNICATIONS M ANAGER                              7/ 2001 to 2/2004
                 Developed direct mail and email campaigns, working with our creative and
                  production teams from concept through execution
                 Managed service marketing initiatives, including gift cards, service plans,
                  and loyalty partnerships
                 Key accomplishments:
                      Introduced and lead consumer email marketing program, driving its
                         evolution and strategic development
                      Built the opt-in email subscriber database from 250,000 customers
                         to over 1,000,000 subscribers in nine months
      Sage Software, Dallas, TX
          DATABASE MARKETING M ANAGER                                   5/2000 to 3/2001
                Spearheaded customer database marketing initiative, developing and
                 implementing enhancement and analysis operations
                Worked with marketing communications team to create effective, profitable
                 direct marketing programs
                Initiated and maintained mail house, list broker and database vendor
                Key accomplishments:
                      Increased list rental revenue 100%
          M ARKETING MANAGER                                            6/1998 to 5/2000
                Developed strategic direct mail and email programs for multiple brands
                Directed creation of sales/marketing materials, working closely with
                 internal departments and outside vendors to ensure accurate, timely project
                Managed national print and online media buying, with a $500,000 annual
                Wrote and edited copy for direct mail, brochures, advertisements, and other
                 promotional material
                Key accomplishments:
                      Developed the Timeslips Version 9 upgrade direct mail campaign
                         that generated over $2 million in revenue
                      Created and presented direct marketing seminars for Timeslips’
                         annual Value Added Reseller (VAR) conference
          M ARKETING P ROJECT M ANAGER                                  6/1997 to 6/1998

          M ARKETING COORDINATOR                                        6/1996 to 6/1997

          TECHNICAL SUPPORT REPRESENTATIVE                              5/1995 to 6/1996

     Southern Methodist University, Dallas, TX
     Master of Business Administration in Marketing, December 2005
     Beta Gamma Sigma honorary society

      Purdue University, West Lafayette, IN
      Bachelor of Science in Industrial Management, December 1994

Computer Skills
     Advanced Microsoft Office: Word, Excel, PowerPoint, Outlook
     Web development using HTML, CSS, and Dreamweaver
     Intermediate database management experience with Microsoft Access and SQL

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