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NO REST FOR THE BABY BOOMERS

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FOR IMMEDIATE ISSUE




                    NO REST FOR THE BABY BOOMERS
         Global financial crisis has Boomers postponing retirement

SYDNEY. 2 March 2009 — TNS, the global market insight and information group, has
today released further results from its Financial Crisis Study. The study looks at how the
global financial crisis is affecting consumers in five key countries; the UK, France, Germany,
the US, and Australia.


The report reveals that almost half of the Baby Boomer generation (44%) say they will
have to postpone their retirement due to the impact of the global financial crisis.


Australian Baby Boomers remain very pessimistic about stock market (and superannuation)
returns, with more than 6 out of 10 thinking that Australian shares (59%) and global stock
markets (69%) will get worse rather than better in the next six months.


As John Shearer, Director with TNS Finance noted, “The hit that their super funds have
taken in the global financial crisis has really shaken up Baby Boomers, many of whom have
now seriously started to reconsider their retirement plans. Australian Boomers are much
more likely to be planning to delay their retirement than their counterparts in the UK (23%),
France (28%) or Germany (13%). Only in the US do we see a similar likelihood to be
thinking about delaying retirement (40%).”


Not only are Baby Boomers planning to delay retirement, 71% also say they will have to cut
back on spending in the next 12 months, and just over half (52%) say they will be unlikely to
be able to save any money in the year ahead. In fact 4 in 10 Boomers (40%) are
contemplating working more to increase their incomes over the next 12 months.


Added to this picture of uncertainty is the looming threat of job losses, with more than a
quarter of Baby Boomers (27%) fearing their job could be at risk. The one piece of ‘good’
news for the Baby Boomers, is that Gen X and Y are actually slightly more worried about
losing their jobs in the current crisis (37%).




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As John Shearer notes, “with the under-employed seeking to work more, and Baby Boomers
seeking to stay in the workforce longer, this is going to make conditions even tougher for
those who do find themselves out of work as the economic crisis unfolds.”


                                           - ends -
About TNS
TNS is a global market information and insight group.

Its strategic goal is to be recognised as the global leader in delivering value-added
information and insights that help its clients make more effective business decisions.

TNS delivers innovative thinking and excellent service across a network of 80 countries.
Working in partnership with clients, TNS provides high-quality information, analysis and
insight that improves understanding of consumer behaviour.

TNS is the world’s leading provider of customised services, combining sector knowledge with
expertise in the areas of Product Development & Innovation, Brand & Communications,
Stakeholder Management and Retail & Shopper. TNS is a major supplier of consumer
panel, media intelligence and audience measurement services.

TNS is the sixth sense of business™.

www.tnsglobal.com

The Kantar Group
The Kantar Group is one of the world's largest research, insight and consultancy networks.
By uniting the diverse talents of more than 20 specialist companies – including the recently-
acquired TNS – the group aims to become the pre-eminent provider of compelling and
actionable insights for the global business community. Its 26,500 employees work across 80
countries and across the whole spectrum of research and consultancy disciplines, enabling
the group to offer clients business insights at each and every point of the consumer cycle.
The group’s services are employed by over half of the Fortune Top 500 companies. The
Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please
visit www.kantargrouptns.com




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