MARKET SHARE MARKET SHARE – DATA SHEET DATA SHEET DATA SHEET

							             MARKET SHARE – DATA SHEET – HIGHER VERSION




-   Richer Sounds operate in the DEG (Digital and Electric Goods) market.

-   More specifically, they operate in the “Brown Goods” portion of the DEG market.

-   Total DEG turnover in 2002* = £16 billion.

-   Total “Brown Goods” turnover in 2002* = £4.5 billion (28% of DEG total).

-   Richer Sounds turnover of £94.2m in 2002*

-   Top 3 Brown Goods retailers:

              Retailer                           2002 market share
              Dixon Group                        21.3%
              Comet                              7.1%
              Argos                              6.3%
                                                                          (figures adapted from source)

Sources of information:
http://www.competition-commission.org.uk/rep_pub/reports/2003/fulltext/485c06.pdf
http://www.competition-commission.org.uk/rep_pub/reports/2003/fulltext/485c04.pdf
(Competition Commission website)
*2002 is the most recent data freely available on the Internet

-   Using above figures, in 2002 Richer Sounds had a market share of 2% of the brown goods
    market.

-   This appears small, but is almost a third the size of everyday brands Argos and Comet.
    Additionally, the brown goods market includes televisions, video recorders, DVD players, cable
    and satellite systems and audio equipment. As Richer Sounds specialises in audio equipment
    only, we cannot expect sales per customer to be as high as in their main competitors.


                               Brown Goods Market Share (% )



                                                 21.3
                                                                 Dixons
                                                                 Comet
                                                        7.1      Argos

                                                        6.3      Richer Sounds
                            63.3
                                                                 Other
                                                    2
        MARKET
        MARKET SHARE – DATA SHEET – INTERMEDIATE VERSION




-   Richer Sounds operate in the Brown Goods market.

-   Total Brown Goods sales in 2002* = £4.5 billion.

-   Richer Sounds sales of £94.2m in 2002*

-   Brown Goods retailers compared:

              Retailer                         2002 market share
              Dixon Group                      21.3%
              Comet                            7.1%
              Argos                            6.3%
              Richer Sounds                    2%
              Other                            63.3%

                                                            (Source: Competition Commission website)


                     Richer Sounds market share was 2% in 2002

-   Richer Sounds are 1/3 the size of Comet and Argos, and 1/10 the size of the Dixon Group.

-   They are audio specialists so will not sell as many different products as the other Brown Goods
    retailers.


                                 Brown Goods Market Share




                                                                  Dixons
                                                                  Comet
                                                                  Argos
                                                                  Richer Sounds
                                                                  Other