Spar Hypermarket Vs Big Bazaar Submitted To, Prof. Raghu Prasad Submitted By, G Praneetha (08PG301) Marketing B "SPAR was founded in the Netherlands in 1932 by Adriaan van Well, as a voluntary chain of grocers under the name "De Spar". His purpose was to secure cooperation between independent wholesalers and retailers as a response to the emergence of grocery chains in Europe." Max Hypermarkets India Pvt Ltd tied up with SPAR and Max Hypermarkets is a part of Duabi based Landmark Group opened SPAR hypermarket in Bangalore, India on 29th September 2007. Is nearly 100,000 square feet Spar hypermarket, well organized and shopping is really hassling free. Max will have access to Spar‟s best practices and technical knowledge in international retailing. Spar provides expertise, knowledge transfer and rights to the brand while Max manages the finances and operations. SPAR offers a truly International shopping experience and customer satisfaction, because of their service and business they have received goodwill worldwide and improved and dominant all over. SPAR, the world‟s largest food retailer has 13,700 stores in 33 countries in 4 continents. There are 1,80,000 employees who serve about 1 crore customers worldwide. Location SPAR hypermarket, Bannerghatta road, Bangalore, India. Near Dairy Circle on Bannerghatta Road, Bangalore, India (Drive from Diary circle towards Bannerghatta Road, after Oracle you can find it on the left side of the road) Attractions at SPAR * Ample shopping space * Parking space * Quality products * Freedom to Choose * Trollivator * Very attractive prices * Friendly staff * Good offers * Kids Play area in a reasonable price tag for shopping with kids. Products Offered The store has three levels and the range of products offered in all the levels is different. Ground floor has garments, gifts, baby items, electrical and electronics items & mobiles. MAX branded Apparel: for men and women. They offer varieties of formals, casuals, ethnic wear, sportswear, wardrobe essentials, and denim for men and women with nominal prices. Babyshop: For baby & kids. They offer a wide range of choice for children up to 12 years and all the popular brands in clothing, toys and other accessories for children. They also have school and stationary needs. One can truly say that it is a one stop shop for all kids needs. Shoe Mart: Travel Accessories, Fashion Bags, Foot and Shoe care for all age groups men, women and children. Foot ware: Life style accessories this section has the latest models and trends for all age group and specially youth has a lot of varieties with style and elegance and comfort and has a wide range of collection of all popular Indian and international brands Accessories for all Traveling needs: comprise of a varied range and the brands, like crew bag, passport pouch, make-up kit and shaving kit etc. Accessories: it is a fragrance and beauty section for all luxury items mostly envied by all the range includes watches, Health and beauty products, sunglasses, pens, International perfumes, fashion accessories, cosmetics and personal grooming items. The Level 1 i.e. has household items, food items, groceries, liquor shop, fruits, vegetables, packaged items & pet foods. Household items: All solutions to home needs as a separate section. Provides complete solution for all the home needs. It is a one-stop destination for furniture, home needs and home furnishings which represents elegance, luxury and individuality. The range includes soft furnishings, bedroom needs, gifts, living room needs, kitchen needs and gadgets, crockery and cutlery, gardening furniture and many more. Groceries: varieties of rice, grams, vegetables, seafood‟s, mutton, chicken, ingredients, detergent items, pickles, biscuits and alcoholic items etc. They have their private labelled items in rice, flour, spices, dhal, etc. Fruits: Variety of fruits likes apple, orange, pomegranate, grapes, strawberries, banana, etc which are fresh. Vegetables: The variety includes carrot, cauliflower, cabbage, onion, tomato, capsicum, etc. Liquor shop: It has beer, wine, vodka, cigarettes, etc of all the leading brands both national and international. Electrical & Mobile store by Electrical & Electronics (TV, Electronics “SANGEETHA Microwave oven, etc) items MOBILES” Way to first floor Bags, Furnitures, Beds, etc. Bags MAX apparels for Women Baby Care Gifts Food Toys Joint Ground floor Layout Gifts Toys MAX apparels for Men W ay Biscuits, chips, etc to Variet Pa y of rki W Ex items a ng Chocolates y it MAX apparels for kids Counters Counters Sugar cane Juices Car Car Parking Parking Frozen Packages (Meat, Pork, Lamb, Mutton, etc) Milk Ice-creams, Product Frozen pacakges Ice-creams s & Pickles Vegetables Sweets, Bamboo Cheese Vegetables baskets, & Dairy Potted Fruits Fresh plants, etc Seeds Fresh Fruits Bakery Pet foods Counter Coffee Fresh Fruits First floor Layout (Cat for fruits Fruits Fresh powder & Rice (Instant & Veg Dog) (Packed) grinded) Way to gnd Seeds flr Flo Grocerie Home needs or s Groceries mat s Plastics Pla Kitchen ware stic Delicateseen Liquor shop s Pooja items Ready to cook Dry fruits Toi letri Skin care es Rea dy Eatables Soft drinks to Cos Chips,etc coo Oral care met k ics Hair care Per Soft drinks Sprays & Cosmetics fum es The level 2 has products related to home furniture such as varieties of single and double Bed, many designs of Dining table and chairs, restaurant and home chairs, children‟s bed, wardrobe, curtain, cushion, extra accessories for house and car decoration etc. Differentiations from Big bazaar: The ambience of the store is very pleasant with well planned and well guided product placement. The stickers like advertisements and offers are being pasted on the pathway. The offers are being placed at the customers‟ eye sight points like above the rack, hangings on the walls, etc. The variety of the products is high in the food items than in the non-food items. The assortment is more or less same in both the categories. Only members can purchase the items from the store. Anyone can become SPAR member once they bought the items for minimum bill of Rs 1000/= and show the bill to customer care at the same centre where in turn they will provide you a member card with your name and registered ID number which called “The inner circle” card, point will be added based on your purchased bill swiped this card at cash counter, 10 points for Rs 1000 shopping on groceries items and 10 points for Rs 500 on other selected items like garment, electronic, electric, furniture etc. The card number and password is initially same, and can change password once we visit their website for its register also we can view your point online. The store layout (Rough layout) shows that the products are being placed category wise with clear demarcation between the items. The larger quantity products like soft drinks of 2ltrs, groceries package with 5kg, 10kg, etc are placed in the front as they encourage bulk purchase. The complementary items are placed together like liquor with cigars, pet foods with pet soaps, etc. The lightings in the store are very pleasant with a background music which gives the customers an experience of shopping in foreign countries. The valet parking facility in which the customer vehicles are parked in the third floor and delivered to them through lifts. The SKUs in each item is less when compared to the other stores. The space between the racks is good enough for the customers to roam around with the trolley. They have 17 counters near the entrance for the billing of all the products except fruits and vegetables. They believe in the mantra of “Live life better” and hence their choice of products will be the one their customers want. Negative points: The crowd during the weekends is huge; hence there are few problems in parking and billing. The person in the counter sometimes is not aware of the offers going on in the store. The store perimeter should have been planned and utilized properly. Big Bazaar is a chain of hypermarkets in India, with more than 100 stores in operation. It is a subsidiary of Pantaloon Retail India Ltd's, Future Group, and follows the business model of United States-based Wal-Mart. Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India„s leading business houses with multiple businesses spanning across the consumption space. Big Bazaar is a hypermarket format that combines the look, touch and feel of Indian bazaars with the choice and convenience of modern retail. Saving is the key to the Indian middle class consumer. This is where Big Bazaar evolved into the discount store of the country. The management was able to identify and realise this attitude of Indian customers making Big Bazaar a huge success. The concept of “Bazaar”, as the store that offers large mix of products at a discounted price was thus decided to be emphasized; hence the name “Big Bazaar” was finalized. The idea was to recreate a complete bazaar, with a large product offering and offer a good depth and width in terms of range price was the basic value proposition at Big Bazaar. The Big Bazaar outlets sold a variety of products at prices, which were 5 to 60% lower than the market price. The catch line “Isse sasta aur acha kahin nahin” emphasised this concept. Location: The address of big bazaar is 22, Salarpuria Tower,Koramangala Industrial Layout,Hosur Road, Bangalore, 560095 LINES OF BUSINESS OF THE ABOVE STORE: · Food · Home Solution · General Merchandise · Leisure and Entertainment · Wellness and Beauty · Books and Music Products Offered: The store was divided into 4 levels with each level catering to different set of products and needs. Level 1 has Mobiles, cosmetics, beauty care, skin care, dental care, groceries, ready to eat foods, fruits and vegetables. Level 2 has bags, stroller, watches, sunglasses, footwear bazaar, stationery, toys, utensils, crockery, bed spreads, “Staples” store and mats. Level 3 has garments of all varieties for kids, men and women. Level 4 has Jewellery bazaar (Navaras), Furniture bazaar, Parlour (Star Sitara), Auto accessories, Electrical bazaar, home decor and gifts. Level 1 Ea Noodles Sauces tab les Men‟s section Sauces Groceries Milk Eatables products Spices Men‟s section Dental care Escalator Men‟s section Cream, hair oil Ready to cook Hand wash & Groceries Perfumes shampoo Way to level 1 Fruits & vegetable Cosmetics & assortment of Mo products bile Counter Counter Entrance stor Exit e Level 2 Stationery Footwear Bazaar Utensils Escalator Escalator Sunglasses, watches, health instruments Toys, mats & bed spreads Bags, Travel bags, Ladies Crockery hand bags Staples Way to level 1 & 3 Level 3 Men‟s section Kid‟s Section Women‟s section Escalator Men‟s section Kid‟s Section Men & Women formal Women‟s section section Way to level 2 & 4 Differentiations from SPAR: The products offered here are mostly of local and national brands which are of low price. They concentrate more on non-food items especially garments rather than the food items. The arrangement of the products in the rack is brand wise, which means fanta of all quantity were placed together, rin powder of all quantity were together, etc. The perimeter of the store is properly utilized with kiosks more of food items. It caters to the middle class segment of the people. The range of products in each level is mentioned in the steps before entering that level. The serve large variety and also assortment of products. The SKUs were quite large compared to SPAR. The shopping here gives the feeling of shopping in the local market where all the products required for home available. The prices of the product are low when compared to other stores. Their offer various according to the time period like Wednesday bazaar, sessional offers, etc. Level 4 Jewellery Bazaar Gifts (Navaras) Furniture Bazaar Escalator Home Decor Furniture Furniture Bazaar Bazaar Electronics Parlour (Star Auto sitara) Bazaar Way to level 3 & Staff accessori es Negative Points: The store was congested with little staff guidance. There was no guide to the product location in a floor. The space between the racks was small which makes the customer hard to move around with trolley. The ambience and the lighting conditions are bad. Few racks in the cosmetics section were empty. Unfortunately these racks are present near the entrance. They staffs were not adequate and the level of training the staffs have is not adequate. Conclusion The two stores, SPAR hypermarket & Big Bazaar vary from each other to the maximum. The target segment of the SPAR is upper middle class and high class where as that of big bazaar is middle class. Though both of them offer a wide range of products in both food and non- food category, SPAR concentrates more on food items while Big bazaar concentrates more on non-food items. Although they differ in various aspects they succeed in attracting the customers and satisfying them.
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