Tracking Plan for Arts Marketing: Worksheet
Goal: What is the goal of the overall plan?
Objectives: What 2-3 marketing objectives will help you reach that goal. The Objectives should be time sensitive, include a verb, name a target group and include a measurable, numeric goal. Objective 1: Objective 2:
Outputs: What are the numeric outputs of marketing activities that would indicate you had met that goal? Objective 1 Outputs: Objective 2 Outputs:
Outcomes: What are the potential outcomes for each Objective? Outcomes Outcomes
Measures: How will you collect the data on the Outputs and Outcomes? Methods Methods
Resources: What human and financial resources will be needed? How much time will it take and when will the data be collected? Resources Resources
From Practical Lesson “Evaluation Tools & Tactics”
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