Communications process − dos and don’ts You can help make the communications process run more smoothly and quickly if you follow these guidelines. Do … • Familiarise yourself with the new brand guidelines • Submit a Communications Proposal Form as early as possible, ie, as soon as you start planning your communication • Use Communications Proposal Forms for whole projects, not individual products (eg, one form for all Festival of Trees print materials, video and web pages). Focus on what you want to achieve rather than the specific materials you want us to produce. • Be clear about your objectives and target audience • Decide who in your team will check, approve and sign off materials. If more than one team is involved, decide who will have final sign-off. • Check schedules and tell the Production Coordinator straight away if you aren’t going to be available at the times you’re needed • Deliver draft copy by the agreed deadline • Check edited copy carefully, as this is the time to make changes to copy, not at design proof stage • Check first proofs carefully and make sure you show them to anyone else in the team who is responsible for approvals • Collate all comments and feed back on one set of proofs to the editor, not the designer. Don’t … • Use second proofs to think afresh about the design or copy. The purpose of revised proofs is to check that all changes have been made correctly to the first proofs. Any further changes will delay delivery and incur extra cost.