www.qualityhairtransplantclinic.com
Document Coverage Document ID SEOguruINDIA / VER-1 / PPC- 001 / 08-09 Version 1.0 Dated Architect SEOguruINDIA 25th April,2008 Pay Per Click Report PPC Campaign Understanding for www.qualityhairtransplantclinic.com
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S E VE R A L A DV A N TA GE S OF PPC
Target Ads specifically to people who are looking for Our products or services. Avoid showing your ads to users who aren't likely to purchase from you. Obtain the maximum return on your advertising investment. Reach: Each month, approximately 80% of Internet users in the United States (and hundreds of millions more worldwide) view AdWords ads. AdWords can offer you instant access to this vast audience of potential customers. Cost: AdWords is cost-effective for businesses of all sizes. Choose to pay for ad clicks (CPC) or for impressions (CPM). Because We can choose our own CPC or CPM amounts, we decide how much you'll pay each time someone clicks or views our AD. There's no minimum spending limit. In addition, We can set a maximum daily spend (daily budget) that the AdWords system won't exceed. We can edit Our budget settings at any time. Timing: Google AdWords ads engage potential customers at precisely the right moment — when users are actively searching for information (keywords or content) related to their business. Our AdWords ads ensure that Our website is only a single click away. Flexibility and Control: o We can edit an existing ad, then see Our updates within 15 minutes. o WE can edit Our account at any time, as often as you like. AdWords is available 24 hours a day, 7 days a week. o Ads start running for the first time almost immediately after we activate our account with our credit card or direct debit information. (Advertisers in certain countries can pay by bank transfer. In this case, ads run when we receive the first payment). Only pay for traffic that actually clicks on your ads. Don't have to spend time with Search Engine Optimization (SEO), trying to show up at the top of the search engine results pages. Don't have to wait weeks or maybe even months for the search engines to find and index website. Website can have traffic to website within minutes of starting your PPC advertising campaign. It's easy to split test ad copy, make refinements and test again. Website can start out small, then increase exposure after fine-tuned PPC campaigns for maximum results.
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A D W OR D PPC C AM P A IG N P R OC E S S I N G E NE R AL F OR M A T [G R AP H IC AL P R E SE N TAT I ON ]
Open Adword a/c
Google Analytics
Create Ad group Create Ad Campaign Key-Word Text Based Set Daily Budget Placement Target SET Geo-Target Exact Match Phrase Match Broad Match
Negative Key-word
Set-up Profile GOAL Funnel
Create Ad Copy Text Based Graphic Banner Local Search [Google Map]
AD-schedule Placement AD
E-commerce SET-Up
Mobile Ad
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ADWORD PPC C AM P AI G N D E L IVE R A BLE
INITIALIZING THE PROJECT
Account Setup Conversion Code Setup
CAMPAIGN OPTIMIZATION
Keyword Research & Bid Management Negative Keywords Ad Copy Testing Landing Page Testing Day Parting GEO-Targeting Local Search Campaigns Conversion Tracking Different Method Of AD
Key-phrase Search AD Content Network AD Placement Target AD Banner Advertisement Text Advertisement Image Banner AD (Different Size Format) Video AD Local Business AD with Google MAP Mobile AD Other AD, if Applicable News Paper AD / Audio AD
GOOGLE ANALYTICS
Basic Setup o Profile Setting o Get Tack Code and insert into pages Define GOAL: o A goal is a website page which a visitor reaches once they have made a purchase or completed another desired action, such as a registration or download. Goal Settings: When the user navigates to this page, they have reached the conversion goal (Checkout Complete, Registration Confirmation, etc.) Goal name: Goal name will appear in Conversion reports. Define Funnel: A funnel is a series of pages leading up to the Goal URL. For example, We define the checkout steps that lead up to a completed purchase as a funnel.
REPORTS
Weekly Report generate Through Adword Reporting tool Monthly Report generate Through Adword Reporting tool Monthly Google Analytics Dashboard Report.
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PPC CAMPAIGN STATUS
Daily Budget Language Geo Target Only Search Network AD Scheduling $75 [adjustable] English world Google and other SE Whole Daily basis
PPC KEYWORD ANALYSIS
Broad Match
Hair Transplant Institute Skin Transplant Institute Hair Transplant Latin America hair loss treatment female hair loss treatment hair loss treatments women hair loss treatment natural hair loss treatment hair loss treatment for woman men hair loss treatment treatment for hair loss treatments for hair loss surgical hair restoration Hair Restoration Surgery
Phrase Match
hair restoration transplant hair loss clinic hair loss clinic hair loss restoration hair loss restoration Hair Transplant Institute hair transplant clinic hair transplant surgeon hair transplant center hair transplantation surgery hair restoration clinic hair growth treatments
Exact Match
hair restoration hair transplant hair transplant hair growth hair treatment hair care hair replacement hair loss hair loss clinic Skin Transplant
Note: One word key-phrase is not achievable target.
AD
COPY
EXAMPLE:
STATIC AD Hair Transplant Center
full hair restoration priced 50%-70% lower than U.S. rates www.qualityhairtransplantclinic.com
STATIC AD Hair Transplant Surgeon
hair transplantation by latest surgical techniques www.qualityhairtransplantclinic. com
DYNAMIC AD {keyword: hair loss treatment }
Skin & Hair Transplant Institute Enjoy beach after treatment www.qualityhairtransplantclinic .com
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SOME PPC CASE STUDY 1. [WWW.NETMOVIES.CH]
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2. [WWW.MARTINPRINT.COM.AU]
PPC Placement / Keyword Report
www.martinprint.com.au
Keyword Match Total business cards business cards letterhead business card martin print membership cards fridge magnets plastic cards letterheads membership card business card membership cards loyalty cards plastic card printing letter heads letter head loyalty card pvc cards free business cards loyalty cards martinprint martinprint.com.au stationery printed magnets business card advertising magnets Phrase Exact Broad Phrase Phrase Phrase Phrase Phrase Broad Broad Exact Broad Phrase Phrase Phrase Phrase Broad Phrase Phrase Broad Broad Broad Broad Phrase Phrase Phrase Impr. 1653856 429412 298902 133164 67149 5995 8124 55544 8696 22801 16138 7964 4775 4013 1343 5129 9356 14017 1023 664 3081 620 218 4094 486 1029 827 Clicks 59772 24078 19673 2448 2513 2691 684 2027 664 977 440 572 177 128 107 240 115 98 68 113 50 111 43 80 37 34 22 CTR 3.61% 5.61% 6.58% 1.84% 3.74% 44.89% 8.42% 3.65% 7.64% 4.28% 2.73% 7.18% 3.71% 3.19% 7.97% 4.68% 1.23% 0.70% 6.65% 17.02% 1.62% 17.90% 19.72% 1.95% 7.61% 3.30% 2.66% Avg CPC $1.44 $1.55 $1.42 $2.96 $0.86 $0.08 $1.64 $0.77 $1.71 $2.67 $1.68 $0.86 $1.71 $1.68 $1.67 $2.32 $3.10 $1.64 $1.53 $2.08 $1.84 $0.13 $0.05 $2.02 $0.74 $2.05 $0.68 Cost $86,223.25 $37,387.43 $27,980.07 $7,249.08 $2,170.85 $210.13 $1,123.89 $1,557.88 $1,132.21 $2,605.23 $737.25 $489.28 $302.67 $215.07 $178.26 $557.04 $357.02 $160.77 $104.32 $235.36 $92.22 $14.16 $2.30 $161.65 $27.56 $69.77 $14.97 Conversion 4765 2082 1539 198 148 147 102 100 77 76 51 41 23 18 15 13 11 11 11 11 6 6 5 3 3 3 2 Cinv. Rate 7.97% 8.65% 7.83% 8.09% 5.89% 5.46% 14.91% 4.93% 11.60% 7.78% 11.59% 7.17% 12.99% 14.06% 14.02% 5.42% 9.57% 11.22% 16.18% 9.73% 12% 5.41% 11.63% 3.75% 8.11% 8.82% 9.09%
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STATCOUNTER LOG REPORT
Page Views and Visitors
Top Search Key Phrase business cards business card martin print business card printing business card design design a business card
Top Visited pages martinprint.com.au/businesscards.php www.martinprint.com.au/proofs.php www.martinprint.com.au/ martinprint.com.au/mustlogin.php martinprint.com.au/clientregistration.php www.martinprint.com.au/vieworders.php
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