www.qualityhairtransplantclinic.com
Document Pay Per Click Report
Coverage PPC Campaign Understanding for
www.qualityhairtransplantclinic.com
Document ID
SEOguruINDIA / VER-1 / PPC- 001 / 08-09
Version
1.0
Dated
25th April,2008
Architect
SEOguruINDIA
Revision History
Name Date Reason for Changes Version
Reference documents
Reference Date Comments
Number
Strictly Confidential 1 SEOguruINDIA
S E VE R A L A DV A N TA GE S OF PPC
Target Ads specifically to people who are looking for Our products or services.
Avoid showing your ads to users who aren't likely to purchase from you.
Obtain the maximum return on your advertising investment.
Reach:
Each month, approximately 80% of Internet users in the United States
(and hundreds of millions more worldwide) view AdWords ads. AdWords
can offer you instant access to this vast audience of potential
customers.
Cost:
AdWords is cost-effective for businesses of all sizes.
Choose to pay for ad clicks (CPC) or for impressions (CPM).
Because We can choose our own CPC or CPM amounts, we decide how much
you'll pay each time someone clicks or views our AD.
There's no minimum spending limit. In addition, We can set a maximum daily
spend (daily budget) that the AdWords system won't exceed.
We can edit Our budget settings at any time.
Timing:
Google AdWords ads engage potential customers at precisely the right
moment — when users are actively searching for information (keywords
or content) related to their business. Our AdWords ads ensure that Our
website is only a single click away.
Flexibility and Control:
o We can edit an existing ad, then see Our updates within 15 minutes.
o WE can edit Our account at any time, as often as you like. AdWords is
available 24 hours a day, 7 days a week.
o Ads start running for the first time almost immediately after we
activate our account with our credit card or direct debit information.
(Advertisers in certain countries can pay by bank transfer. In this case,
ads run when we receive the first payment).
Only pay for traffic that actually clicks on your ads.
Don't have to spend time with Search Engine Optimization (SEO), trying to
show up at the top of the search engine results pages.
Don't have to wait weeks or maybe even months for the search engines to
find and index website.
Website can have traffic to website within minutes of starting your PPC
advertising campaign.
It's easy to split test ad copy, make refinements and test again.
Website can start out small, then increase exposure after fine-tuned PPC
campaigns for maximum results.
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A D W OR D PPC C AM P A IG N P R OC E S S I N
G E NE R AL F OR M A T
[G R AP H IC AL P R E SE N TAT I ON ]
Open Adword a/c Google Analytics
Create Ad group Negative Key-word Set-up Profile
Create Ad Campaign
Key-Word Create Ad Copy GOAL
Text Based
Set Daily Budget Phrase Match Text Based
Funnel
Placement Target
Broad Match Graphic Banner
SET Geo-Target
Exact Match
E-commerce
Local Search
SET-Up
AD-schedule [Google Map]
Placement AD Mobile Ad
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ADWORD PPC C AM P AI G N D E L IVE R A BLE
INITIALIZING THE PROJECT
Account Setup
Conversion Code Setup
CAMPAIGN OPTIMIZATION
Keyword Research & Bid Management
Negative Keywords
Ad Copy Testing
Landing Page Testing
Day Parting
GEO-Targeting
Local Search Campaigns
Conversion Tracking
Different Method Of AD
Key-phrase Search AD
Content Network AD
Placement Target AD
Banner Advertisement
Text Advertisement
Image Banner AD (Different Size Format)
Video AD
Local Business AD with Google MAP
Mobile AD
Other AD, if Applicable
News Paper AD / Audio AD
GOOGLE ANALYTICS
Basic Setup
o Profile Setting
o Get Tack Code and insert into pages
Define GOAL:
o A goal is a website page which a visitor reaches once they have made a
purchase or completed another desired action, such as a registration or
download.
Goal Settings:
When the user navigates to this page, they have reached
the conversion goal (Checkout Complete, Registration
Confirmation, etc.)
Goal name: Goal name will appear in Conversion reports.
Define Funnel:
A funnel is a series of pages leading up to the Goal URL. For
example, We define the checkout steps that lead up to a
completed purchase as a funnel.
REPORTS
Weekly Report generate Through Adword Reporting tool
Monthly Report generate Through Adword Reporting tool
Monthly Google Analytics Dashboard Report.
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PPC CAMPAIGN STATUS
Daily Budget $75 [adjustable]
Language English
Geo Target world
Only Search Network Google and other SE
AD Scheduling Whole Daily basis
PPC KEYWORD ANALYSIS
Broad Match Phrase Match Exact Match
Hair Transplant Institute hair restoration transplant hair restoration
Skin Transplant Institute hair loss clinic hair transplant
Hair Transplant Latin America hair loss clinic hair transplant
hair loss treatment hair loss restoration hair growth
female hair loss treatment hair loss restoration hair treatment
hair loss treatments Hair Transplant Institute hair care
women hair loss treatment hair transplant clinic hair replacement
natural hair loss treatment hair transplant surgeon hair loss
hair loss treatment for woman hair transplant center hair loss clinic
men hair loss treatment hair transplantation surgery Skin Transplant
treatment for hair loss hair restoration clinic
treatments for hair loss hair growth treatments
surgical hair restoration
Hair Restoration Surgery
Note: One word key-phrase is not achievable target.
AD COPY EXAMPLE:
STATIC AD STATIC AD DYNAMIC AD
Hair Transplant Surgeon Hair Transplant Center {keyword: hair loss treatment }
hair transplantation by full hair restoration priced Skin & Hair Transplant Institute
latest surgical techniques 50%-70% lower than U.S. rates Enjoy beach after treatment
www.qualityhairtransplantclinic. www.qualityhairtransplantclinic.com www.qualityhairtransplantclinic
com .com
Strictly Confidential 5 SEOguruINDIA
SOME PPC CASE STUDY
1. [WWW.NETMOVIES.CH]
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2. [WWW.MARTINPRINT.COM.AU]
PPC Placement / Keyword Report
www.martinprint.com.au
Cinv.
Keyword Match Impr. Clicks CTR Avg CPC Cost Conversion Rate
Total 1653856 59772 3.61% $1.44 $86,223.25 4765 7.97%
business cards Phrase 429412 24078 5.61% $1.55 $37,387.43 2082 8.65%
business cards Exact 298902 19673 6.58% $1.42 $27,980.07 1539 7.83%
letterhead Broad 133164 2448 1.84% $2.96 $7,249.08 198 8.09%
business card Phrase 67149 2513 3.74% $0.86 $2,170.85 148 5.89%
martin print Phrase 5995 2691 44.89% $0.08 $210.13 147 5.46%
membership cards Phrase 8124 684 8.42% $1.64 $1,123.89 102 14.91%
fridge magnets Phrase 55544 2027 3.65% $0.77 $1,557.88 100 4.93%
plastic cards Phrase 8696 664 7.64% $1.71 $1,132.21 77 11.60%
letterheads Broad 22801 977 4.28% $2.67 $2,605.23 76 7.78%
membership card Broad 16138 440 2.73% $1.68 $737.25 51 11.59%
business card Exact 7964 572 7.18% $0.86 $489.28 41 7.17%
membership cards Broad 4775 177 3.71% $1.71 $302.67 23 12.99%
loyalty cards Phrase 4013 128 3.19% $1.68 $215.07 18 14.06%
plastic card printing Phrase 1343 107 7.97% $1.67 $178.26 15 14.02%
letter heads Phrase 5129 240 4.68% $2.32 $557.04 13 5.42%
letter head Phrase 9356 115 1.23% $3.10 $357.02 11 9.57%
loyalty card Broad 14017 98 0.70% $1.64 $160.77 11 11.22%
pvc cards Phrase 1023 68 6.65% $1.53 $104.32 11 16.18%
free business cards Phrase 664 113 17.02% $2.08 $235.36 11 9.73%
loyalty cards Broad 3081 50 1.62% $1.84 $92.22 6 12%
martinprint Broad 620 111 17.90% $0.13 $14.16 6 5.41%
martinprint.com.au Broad 218 43 19.72% $0.05 $2.30 5 11.63%
stationery Broad 4094 80 1.95% $2.02 $161.65 3 3.75%
printed magnets Phrase 486 37 7.61% $0.74 $27.56 3 8.11%
business card Phrase 1029 34 3.30% $2.05 $69.77 3 8.82%
advertising
magnets Phrase 827 22 2.66% $0.68 $14.97 2 9.09%
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STATCOUNTER LOG REPORT
Page Views and Visitors
Top Search Key Phrase
business cards
business card
martin print
business card printing
business card design
design a business card
Top Visited pages
martinprint.com.au/businesscards.php
www.martinprint.com.au/proofs.php
www.martinprint.com.au/
martinprint.com.au/mustlogin.php
martinprint.com.au/clientregistration.php
www.martinprint.com.au/vieworders.php
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