SEO Keyword Research Tool for FireFox by Aaron Wall
Aaron Wall's Keyword Suggestion Tool for FireFox and links to other Tools on his Website www.seobooks.com
ReadMe First
next ReadMe First .
This MindMap incorporates: ON THE RIGHT HAND SIDE are Notes from the 50 Minute Video with a link to that video ON THE LEFT HAND SIDE are Lists of all the SEO Tools on Aaron's Web Page. The Web page can These notes refer to a video made by Aaron Wall about his IT IS AN OVERVIEW OF HIS PROGRAM AND NOT A SETUP GUIDE. For that refer to his You can watch the video by clicking on the Web link beside this ReadMe First Box. NOTE The
be access from the Internet icon near the Main Title below. Keyword Research Tool. site www.seobook.com
Video and Audio Qaulity is not good which he freely admits. But the content is excellent and well worth watching. These notes are really the 'essense" of what he is saying. Please note this notes are made by someone who is learning this stuff so there may be some inaccuaracies. if you find any please let me know and I will correct them. There are no links provided to The right hand side the Tools on the left hand side. Just go to the tools.seobook.com web site and select them from there. done.
notes are mine. The left hand side links are a straight copy from Aaron's Web Site tools.seobook.com and not any work I have
Cross References
Yahoo! (Overture) Google WordTracker Keyword Discovery
1 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
Regional Search Volume Estimates Bid Prices
Displays / Links to:
Related Search Results Semantically Related Phrases
Google Keyword Search Tools
AdWord SandBox now called KeywordToolExternal
It is now called KeywordToolExternal
1. Used to get Keyword Suggestions for using with AdWords. 2. Keyword Research
for building your Web Site. 3. Provides tow lists of Keywords 4. Only use the Ketwords relevant to what you are trying to sell. 5. If you create content it must relate to what the site is for and so only select terms that work for the content you put on the site.
Google Suggests
1. Aaron believes it is mainly driven off search volume 2. It will give the top queries for the keyword. 3. Note if you do not
out a SPACE after the word it may suggest other words longer than the one you are looking for. e, SEO can give SEOUL. 4. You can then come back and refine and requery using one of the listed terms and the starting point for a new search. 5. Sometimes you will get bad numbers with this method. 6. But is is still good to look to see how competitive a term is.
Google Synonym Check
related terms from the second.
You can enter: Keyword Term ~ - Keyword Term. This finds all the related keyword to the first parameter but NOT inlcude
2 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
Google AdSense Keyword Tool
1. Aaron believes this to be a very good tool. 2. But it does not pass variables into it. 3. He links to it only. 4. It costs $5.0 to
set up an Adsense Google Account. 5. You can do a Keyword Search and select USE SYNONYMS. 6. He mentions Local Terms near you will have a lot more value than local terms for remote places. 7. You get a list of Terms and you can just add them to your list by clicking on them. 8. He worked hard to build a brand for SEO Book. 9. Again you can select a downline keyword and do a search on that to get more keywords. 10. They also show columns with bars thye use to estimate how competitive a term is. This is mainly for PPC not organic. 11. Even though some do not have much search actiivty if you build alot of them into your content and aggregate them you can build alot of traffic - visitors/page/day. It can add up if you add more pages or buy more PPC ads. 12. So instead of going for the highly popular Terms with high priced Bids go for the terms that more specificayll fit your content and Bid on those. 13. You can aslo put an estimated bid in the search box. But you need to calculate what your conversion rate would be to figure out what you should bid. You need to know what your life-time value per customer is too and many other paramters. 14. It displays the Max Bids on the Terms so you can check what you are likely to pay and what postion in the top 10 you are likely to be. 15. Don't build a site based on the top keywords becasue the demand is not veyr elastic. Sometimes by going for the smaller niches you can make greater profit by going for terms that are NOT targetted by everyone. 16. Google can also give you Slightly Related Keywords.This can be done on a website Home Page basis. They break it down into groups. 17. You can also do it on the whole site too. 18. You can run it on a comptetitors Web Site or a part of a Website liek About.com so you get different Tersm there too. 19. You can add those Terms to your list mentioned earlier. 20. You can then download your keywords as a CSV file and save them on your PC. 21. YOu can enter in your Keyword terms and "Display Ads" and it will show you the Display Ads for those terms. Some could be way off but other could be very relevant. So check them. It may help you with ideas about other niches.
Google Traffic Estimator
This is very rough according to Aaron and they really cannot predict the traffic very well
Overture Keyword Search Tools
Overture Suggestions
1. Tool that the data is called form 2. It gives us the top keywords that have our phrase in it based on Search volume.
Look at Bids for Some of the Terms
1. Using FireFox you can right click and open a new tab and then click on a Bid 2. The first time you look at a bid you have to enter in a SECURITY CODE. 3. Then it displays a list of sites for that Term or keyword with the prices for their bid in descending order along with the number of bidders for that term. 4. Typically with PPC stuff the people in the top few positions get most of the traffic.but sometimes a competitor might OVER-PAY to be NUMBER ONE. But it might not be profitable if you are against an ingorant competitor or some looking to brand or someone with an excess budget. 5. So you do
3 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
not always want to do what your competitors are doing. 6. After the first Bid is clicked you no longer need to enter the SECURITY CODE. 7. Less popular Keyword terms may be cheaper becasue people don't see the value. 8. Overture ignores plurals which can be a problem on your Website.
Suggestions and Bid Volumes
1. Overture Suggestions go with Search Volumes and as we go down the columns we see less voume and more obscure keyword phrases 2. Click any of the links and the tool will re-query with that link as the starting keyword. 3. Run the tool and get all the new keywords related to the selected keyword. 4. Sometimes Overture puts words in alphabetical order 5. The more "Niched Down" you get your "Term" the easier it is to extract good value from them and the Higher you can Bid on them. 6.
Filter out Tersm you don't want
For instance you may not want terms for other countries in a Search for SEO. YOu may only want US based SEO Keywords
Search Volumes for Prior Month
1. Then Aaron did a rough Map to come up with Search Volumes for MSN and Google. 2. NOTE these are very rough
numbers. 3. Also note with Overture the more COMMERCIAL a term gets the more people there are going to be running: Bid CheckersRank CheckersClickbotsAutomated Traffic e.g mortgage, seo etc.. 4. If the Bid Term is NOT overly commercial in nature the Overture tool might give you search volume you can expect.
Overture Bid Price
1. May not be around much longer if Overture decides to make their business model less transparent 2. Until then you can
view what the top bidders are for a term.
Digital Point Keyword Search Tools
Keyword Suggestion Tool
1. It compares Overture Data and WordTracker Data side by side. 2. Word Tracker does Search
queries from a couple of Meta Search Engines. 3. Meta Search engines tend to have a smaller search volume. SO any sampling error picked up in that would be amplified. 4. For exanmple if Joe's Barber shop has 400 quireis and Barber Shop only has 12 - it is probably a samplng error.
Keyword Suggestion Tool
1. First time it will ask for a SECURIT CODE. 2. Displays Wordtracker and Overture results side by side 3. WordTracker is
known as one of the best research tools on the market. 4. It has a couple of advanced features that allow you to cross compare keywords. For instance it allow you to see keywords that are related to your keyword but do not have your keyword in the
4 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
term. You have to pay for this feature though. Its called LATERAL and THESAURUS and is used to find RELATED WORDS. 5. The FREE version of WordTracker only shows the top 15 queries. 6. Aaron's KW Search tool does over 100.
NicheBot Keyword Search Tools
Keyword Search Tool
1. Nichebot queries Keyword Discovery which operates similar to WordTracker in that it grabs a small sample or search data
over time and aggregates it up and creates a database of that 2. You will have sampling erros due the the smaller database. 3. Aaron believe WordTracker's data is a bit cleaner than the Keyword Discovery does. 4. You can click on the links to get the LATERAL Options in the FREE version.
Vertical Oriented Websites Search Tools
At the bootom of the page there is a table of Vertical Websites. You can search these eg 1. News with your term in it. 2.
Google News and Yahoo News. 3. Create an Article based on this as topic page. 4. Directories -Dmoz etc. Analyse them and why are those sites listed in this directory. It is FREE to list. 5. You can download DMoz if you like - not recommended. 6. Google has something similar but you can search the full pages. 7. BLOGS get good linkage here. 8. Yahoo Directories 9. Librarian Internet Index LII is super quality according to Aaron. But is is small. 10. If you can write articels that get listed in sites like LII you will do really well. 11. Blog Search Engines give content containing your Term sorted by Authority. 12. Technorati and Blogpsot will show you TRENDS for thr TERM 13. Deli.cious is the most popular TAGGING SYSTEM fro keywords. Try and find out why people are tagging those terms. 14. Technorati also has TAGS 15. WINK is a TAG Search Engine. 16. Reddit, Digg are all focused on Technology. See the stories and how did they get covered there. 17. Look at the Thesaurus and Wiki sites. 18. Aaron recommends using very targetted words on Google and Yahoo for PPC than broad tersm on smaller search engines.
Top 10 Social Bookmarking Sites
Courtesy of www.marketingtoolguide.com
Digg.com
5 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
Netscape.com Del.icio.us StumpleUpon.com Reddit.com Slashdot.org BlinkList.com Furl.net Newsvine.com Shoutwire.com
ReadMe Second
budding SEO experts. want it.
Please read eveything in the ReadMe First box if you haven't done that yet.
All the items on this site are directly from
Aaron's website tools.seobook.com. There are also lots of videos and other valuable information. It is a reference site for I have done this to help me understand what SEO is all about and to try and get the essense of the I hope you find it helpful There is also a PDF of this MindMap if you subject inot a MindMap for easier comprehension.
Browser Buttons & Bookmakrs
6 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
Quick links and browser extensions which make it easy for you to access cool free SEO tools from anywhere on the web. * Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only works with the new beta Internet Explorer version of the Google Toolbar. tools that you can add to your Firefox bookmarks toolbar. * Firefox Bookmarks - Links to various useful free SEO
Search Marketing Conferences
calendar.
It is hard to think of conferences as tools, but social networking is huge in this industry. Here is an industry conference
Keyword Generation and Analysis
Keyword List Generator
web based * really fast source: grab the source code!
Keyword List Generator - allows you to quickly create large lists of keyword phrases using keywords and modifiers * makes generating a ton of keyword phrases for your PPC campaign quick and easy
* * open
Keyword List Cleaner
source * try it now
Keyword List Cleaner - allows you to quickly create a functional keyword list from most any publicly available keyword * web based * really fast * allows you to take unstructured keyword data and format it,
making keyword lists alphanumeric, remove numbers, and remove any poorly targeted words or any phrase containing a poorly targeted word * open source: grab the source code!
Keyword Misspelling Generator
Keyword Misspelling Generator - allows you to generate various misspellings of a keyword or phrase to match common
typing errors. Useful for creating keyword lists around your most important keywords to bid on.
Keyword Density Analyzer
Keyword Density Analysis Tool - finds common words and phrases on your site.
* grab the source code
7 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
Free Meta Tag Generator
Meta Tag Generator - Free tips for creating your meta tag. Offers a javascript tool for generating xhtml compliant meta tags.
Link Analysis Tools
Back Link Analyzer
analysis * fairly quick friendly first
Back Link Analyzer - free Windows based downloadable software. * works with API's from Google & Yahoo!
* downloadable software
* does link anchor text
* not open source yet, as I want to make it plug-in
Link Harvester
* really fast addresses, etc.
Link Harvester - allows you to deeply query the Yahoo! database and gives a good amount of link details. * does not give anchor text
* web based
* makes sorting out duplicate links from the same site easy, which allows you to quickly and deeply query the * gives breakdowns of .edu links and number of C block IP * open source: grab the source code!
Yahoo! backlink database.
Hub Finder
Hub Finder - finds topically related pages by looking at link co-citation. post about tool * open source: grab the source code!
* web based
* really fast
*
makes finding hub pages easy
Reciprocal Link Analysis Tool
your site. * grab the source code
# Reciprocal Link Checker - script to help you automate finding out if your reciprocal link partners are still linking back at
Link Suggest Tool
ads.
# Link Suggest Tool - list of words and phrases like add URL, directory, ezine, etc. where you may be able to add links or buy * grab the source code
Link Popularity Comparison Tool
* grab the source code
# Link Popularity Comparison Tool - allows you to quickly and easily compare your link popularity scores to other websites.
8 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
SEO Competitve Research Tools
Myriad Research
Myriad Search - makes finding authority pages easy
* web based
* really fast
* makes finding authority pages and
cross comparing search results from all major search engines easy
* grab the source code
Competition Finder
their page title and anchor text.
Competition Finder - tool looks at how many competing pages there are in Google's index that have your desired keywords in * learn more about Competition Finder * grab the source code
Search Engine Saturation
competing sites. * grab the source code
Search Engine Saturation Tool - helps you compare how many pages you have in the search indexes compared against
Page Comparison Tool
between different pages.
Page Comparison Tool - tool compares the page titles, meta information, and most common two and three word phrases * grab the source code
Google Rank Checker Tools
These tools do not use the Google API. :( o grab the source code keyword. domains rank for a particular keyword.
* Basic Rank Checker - checks where your site ranks in Google for a specific * Multiple Keyword Phrase Rank Checker - allows o grab the source code * Google Advanced
* Multiple Domain Keyword Ranking Checker - allows you to see where multiple o grab the source code
you to check where a page ranks in Google for multiple keywords. criteria as well. o grab the source code
Keyword Rank Checker - allows you to look up your rank in Google in regional databases. Offers other advanced search * Common Terms Keyword Rankings Tool - shows where your page ranks * Page Text Rank Checker - tool allows you to check where o grab the source code for it's most common terms. o grab the source code
your site ranks for each phrase or term occurring on the page.
General SEO Tools
9 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
Spider Test Tool
grab the source code
Spider Test Tool - shows the page size, source code, meta tags, page title, textual copy of the page, keyword breakdown by *
density (including 2 and 3 word phrases), number of words, number of unique words, and outbound links on a page.
Other SEO Tools
Browser Extensions & Bookmarks
* Google Toolbar Buttons - Allows you to add quick links to SEO tools and RSS feeds to the Google toolbar. They only * Firefox Bookmarks - Links to various useful
works with the new beta Internet Explorer version of the Google Toolbar. free SEO tools that you can add to your Firefox bookmarks toolbar.
Jim Boylin's Free Tools
* Top 10 analysis tool - shows how your site's age and backlinks compare to the top 10 ranked sites
* Strongest
subpage tool - shows which internal pages of a site are the most powerful
Rank Checkers
tracks your rankings in Google, Yahoo! and MSN. Makes it easy to look at historical records of rankings to help you evaluate
algorithmic changes and effective SEO techniques you are using.
Keyword Research
links off to most any keyword research tool I find useful in its results.
Link Checker
makes it fast and easy to find broken links on your site.
Google Sitemap Generator
sizes.
makes free Google sitemaps for sites up to 500 pages in size. Sells a cheap and useful script to build sitemaps for larger site
10 / 11
SEO Keyword Research Tool for FireFox by Aaron Wall
From the Engines
Yahoo! Site Explorer
allows you to see what pages you have indexed as well as the backlinks to those pages
Google Webmaster Central
allows you to sign up for Google Sitemaps, shows some crawling errors, and a more complete view of your backlinks.
11 / 11