English Summary of HKTB Press Release
Hong Kong Tourism Board (HKTB) won "JATA Tourism Awards – Best Tourist Office
2009” by Japan Association of Travel Agents (JATA).
Every year JATA gives the awards to organizations and/or companies contributing to
the expansion of overseas trip market. The awarding ceremony was held at JATA World
Travel Fair 2009 venue on 18 September 2009, they awarded “Best Tourist Office” and
“Best Travel Media”.
HKTB achieved this distinction because the number of Japanese visitors to HK has
been increased in the past 5 years, and even in 2008, Hong Kong maintained the same
level as the year before despite the decrease of total outbound traffic from Japan. Also,
JATA valued HKTB’s aggressive MICE promotions in Japan market, which expanded
the possibility of HK MICE. JATA considers our successful MICE promotions gave a big
impact to M&I market in Japan.
Profile of JATA (in English):