Internet has gone global. Asia pacific = impressive growth Almost 1 billion people online 15 yrs +
Latin America growing fast But from a smaller base
Asia….fastest growth + big base
Brazil growing fast + biggest in Lat Am. Hours pe month (MONTH)
Brazil bigger than INDIA!!! And, has highest # hours per visitor onine
Prefer sites in Portuguese + sites Brazilian Interesting that Microsoft is doing well… Brazilians groups IG, UOL, …etc…have many, many sites
Distribution of pages in terms of language. Brazil – very little English – almost all in Portuguese….much more than % other countries. More than in Portugal Have big powerful publishers local + preference of population 10 years ago….these slides were VERY different. Back then, most was in English…
Non-duplicated. 33% viewers from outside brazil….so external publishing is good. Many of the % of Brazilians outside of Brazil visiting Brazilian sites are visiting Orkut Brazil….
World (not just brazil) Portals = normal growth, reach is powerful Web2.0 = very high growth, reach is getting there…. Now…lets look at how Brazilians use internet…
Horizontal = reach in Braizi Vertical = index with compare to world (index global) So…extendedweb, blog, social network….brazilians ahead Instant messenger…much more than rest Entertainment….brazil much ahead Otherinteresting… Consumer electronics- Brazilians use LOTS of comparison shopping vs. rest ofworld (2x more than avg rest of world) Government – caixa, portal government….impressive use of internet
Orkut = phenomenon 8/10 of Brazilians on line visit Orkut per month…amazing! 8 hrs per user / month…. Note: Fotolog.com is doing quite well !
Note: facebook has 14 visits / month average in the USA…so ORKUT is amazing in bra.
Brazil #7 in WIDGETS market
Search…
20.9 million….not 20bn (?)
Multimedia….Entertainment….
In this category of entertainment…multimedia is top (youtue) Big appetitie for video….heavy bandwidth. Expect big growth in future.
Brazil #14 Big growth in VIDEO in Brazil. So, need & expect more and more broadband
Brazil LOVES instant messenger online Skype TINY MSN messenger HUGE …much like orkut….networkign effect….because so many Brazilians there…attracts more…difficult to change.
37% of audience…spends 58% of money….in latin America….so spends much more than average online than average Brazilians spend $ on Brazilian sites…not global sites….much more % than other latin Americans 70% brazilisns visit online before purchasing retail …similar to 75% in USA But only 7% making purchase….this is expected to GROW…so, good future for ecommerce in Brazil (growth is there..but will it happen?)
Way more consumer electronics than world 2x reach world wide average But, rest is less than world average… Books…low, not good for Amazon.com Hardware Clothes…very low vs. world average. Ebay (mercadolibre) = top site ?!?!?
Summary: Highlights: Brazilians use internet , social network, consumer electorins, widgets, IM….much more than rest of world Strong preference for Portuguese UOL , IG, globo = most popular