Vice President – Direct Marketing
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Vice President – Direct Marketing
Contact: Mike Speaker, MSC Recruiting – resumes@mscrecruiting.com
Responsibilities include:
P&L Responsibility exceeding $200-million, including management of revenue targets, marketing
spend, loss ratios, persistency, GAAP income, and ROI
Lead development and execution of short-term and long-term business growth strategies – driving
double digit year over year growth.
Strategic management of marketing partners and/or sponsored relationships (with a heavy emphasis
on bank partnerships/clients)
Lead launch of multiple new products across multiple bank partners
Strong client/account management experience and leadership abilities
Lead/mentor/coach/manage a team of 5-7 direct reports with indirect leadership of 20+ FTE
Oversee management of numerous external/outsourced business partner & vendor relationships
(Indirect leadership of hundreds of outsourced FTE)
Lead internal and external communications regarding business growth strategy – includes regular
creation of pitches/presentations & financial summaries
New partner/account solicitation (including management of a business development team)
Position Requirements:
Minimum 15-years business leadership experience
Minimum 10-years P&L management experience
Minimum 5-years experience in a VP, General Manager, or equivalent role
Minimum 5-Years experience in either Financial Services, Banking or Insurance
Minimum 5-Years experience leading large-scale B2C customer acquisition activities
Demonstrated track record of leading Budgets/P&L’s exceeding $100 million
Extensive leadership experience within a Fortune 100 Firm or large direct marketing business
Strong Marketing Leadership Experience, including significant client/account management
Demonstrated ability to manage numbers and consistently meet targets, while maximizing ROI
Successful track record of leading exponential business growth in dynamic/changing marketing
environments
Keen ability to build strong relationships both internally and externally
The entrepreneurial spirit/drive to execute quickly with the simultaneous ability to navigate
political barriers
Demonstrated ability to build, motivate and inspire a team
Creative, confident, and bold; Able to imagine new possibilities and forge a vision
B2C Direct Marketing or Membership Marketing Experience
Undergraduate degree required; MBA preferred
Additional Information:
Start Date: March 2010
Reports To: SVP
Open to Local Candidates only (NYC Metro area) - no relocation
This is a consulting-to-hire position starting as a 6-12 month contract-role with a strong opportunity
for full-time hire by the Fortune 500 firm during the consulting period.
Please send your resume to resumes@mscrecruiting.com for consideration.
View all of our available positions at www.mscrecruiting.com
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