Integrated Marketing Communications
A strong consistent message across mediums is essential. You must identify and
communicate successfully to a diversity of stakeholders.
We will help you define your messages, create a plan and work with you to
implement your plan to "raise the volume" about your company or organization.
Why Integrated Marketing?
Brings communications depth.
Identifies and prioritizes key messages and stakeholders
Ensures that there is strategic consistency in all communications across
tactics - advertising, publicity, sponsorships, events, direct mail, electronic
Builds trust in communications relationships
Manages the integrity of the message
Recognizes that everyone “touches” the customer and has the opportunity to
add value, reinforce positive messages and strengthen existing relationships.
Links stakeholders and constituents.
How Do You Get Started? Develop A Plan!
2. Set objective
3. Identify audiences
4. Develop messages
5. Establish tactical mix
6. Identify staffing requirements
7. Create a timetable
8. Develop a budget