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22608 DIY INDE Marchindd

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					                                                                                                                                                        MARCH 2007 ISSUE
    HELPING YOU TO BOOST YOUR SALES AND BOOST YOUR PROFITS

ISSUED FREE TO 15,000 INDEPENDENT RETAILERS                                                                STAX TRADE CENTRES PLC PUBLICATION




Special event week at Stax THIS ISSUE
Following the success of      Plumbing and Bathroom        go themselves.                 For those not wanting a       DIY sales up    ...PAGE 2
the special Trade Week        sections – all designed to                                  full meal you’ll be able to
in October last year, Stax    help boost their profit      Each branch will be            get a bacon butty and a       2007 regulations
are once again staging a                                   holding a free raffle with
                              margins. Demonstrating
                                                           some fantastic prizes
                                                                                          cuppa for only 99p.                           ...PAGE 3
special event week at all     new products, providing
four branches.                       some extra special    up for grabs and the           Chairman, Eddie Brady,
                                                           chance to win a luxury         said                          New Ronseal Sprayable
The last                              deals, talking to
week of                               customers and        double bath and TV in                                                        ...PAGE 4
                                                           the grubbiest customer         “The special event weeks
March                                  giving away                                        are always popular with
will be                                samples and         competition has been                                         Online ordering at Stax
                                                           extended to the end of         our existing customers
a great                               freebies will be                                    and it’s an ideal time for                    ...PAGE 6
time to              visit    Reps from many of the        March.
                                                                                          new customers to come
your local Stax branch,       top suppliers including      To get into the party          along, see what Stax have     Stax Leeds football team
benefit from some great       Henkel, ICI, Ronseal,        atmosphere the canteens        to offer them and find out                    ...PAGE 6
offers and take part          Johnsons and Plasplugs.      at all branches will be        how buying from Stax can
in some of the many                                        having special themed          help their businesses”
                              At Manchester and Leeds                                                                   Stax Manchestere raise
activities taking place.                                   menus including an all
                              DeWalt will be bringing                                     Full details of the special   £1,200 for children’s charity
Beginning on Saturday         their demonstration          day breakfast and days
                                                           tempting customers with        week, together with a                         ...PAGE 7
24th March, for one week      van, kitted out with all                                    sample of the many offers
only, customers will see      their power tools on to      the delights of foreign
                                                           cuisine including Indian,      available will be sent to
some fantastic price          the car park. Customers                                     customers over the next
reductions on a range         will be able to see a        Chinese and Italian menus
                                                                                          couple of weeks.
of lines across DIY, Tools,   demonstration of the         – all giving customers
                                                           great value for money.
                                                                                                                        DIYers to spend
Housewares, Electrical,       various tools and have a
                                                                                                                        £57bn
Paint sales show                                             An attractive offer                                        According to The
                                                                                                                        British Insurance
                                                                                                                        Brokers’ Association
encouraging signs                                                                                                       (Biba), recent
                                                                                                                        research anticipates
                                                                                                                        that £57 billion will
Latest figures on             within this category
paint sales in the UK,        have perhaps appealed                                                                     be spent on home
widely regarded as a          to consumers by being                                                                     improvements over
barometer for overall         easy to apply and making                                                                  the next six months,
DIY sales nationwide          a laborious task much                                                                     with UK consumers
has shown encouraging         simpler.”                                                                                 shelling-out an
signs. The research,                                                                                                    average of £6,400 a
carried out by market         Trim paint sales declined                                                                 year on their homes.
analysts Gfk shows base       by 3% in the volume of
                              paint sold in 2006.                                                                       Peter Staddon, head
paint sales (for colour                                                NEW PACKAGING                                    of technical services
mixing) increased by           “But the decline is                                                                      at Biba said, “Home
3% in volume in 2006
compared to 2005,
                              primarily through
                              gloss paints. Satin trim
                                                              The SupaTool range of hand tools                          improvements
                                                                                                                        can make a huge
pre-mixed off white           paints, and in particular     now features new modern packaging,                          difference to the cost
paint grew by over 7%         satinwood trim paint,                                                                     of our properties and
in volume and durable         displayed strong growth       designed to have more impact on your                        quality of life. We save
paint market sales
(stain resistant/wipe
                              year-on-year at 5%.” Paint
                              brush sales over the last
                                                               customers, so you SELL MORE!                             up all year so that we
                                                                                                                        can afford to pay for
clean) increased by 14%       year have shown a 1%                                                                      this work, and it is vital
volume and 16% value.         growth, with the most         MORE IMPACT•MORE SALES•MORE PROFIT                          that these changes
Daniel Fearnley, of GfK       important brush size being                                                                are covered by our
said “The products            1” to 1.5” . The largest         Exclusively available cash and carry from                insurance policies.”
                              growing size is the 3/4”.

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            INDUSTRY NEWS                                                        Keeping you up-to- date...


Retailers unaware of new                                                                                     Going Green
waste electricals rules
Some retailers may be
in for a shock when new
                               but to a treatment plant
                               which could be a hundred
                                                             The industry-wide
                                                             Distributor Take-Back
                                                                                            Brits give eco-living
rules on disposal of
waste electricals come
in to force this summer
                               miles away. They are
                               also likely to need waste
                               licensing.
                                                             Scheme allows retailers
                                                             to make a single payment,
                                                             covering the period
                                                                                            the green light
says the British Retail                                      until December 2009.           British consumers            61% increasing their
Consortium (BRC).              Nigel Smith, British Retail   The fee is based on the        are more aware of            recycling and 57%
                               Consortium Environment        total value of electrical      the impact they have         switching off electrical
As it holds a conference       Policy Director said:         goods a retailer sold          on the world and are         equipment.
on the topic (Fri 2 March      “The final regulations        last year and will go          beginning to make
2007) the BRC is warning       were only published in                                       changes to their             Mintel also finds that
                                                             to enhancing facilities                                     media coverage appears
70,000 retailers they have     January. Major retailers      at local waste sites for       lifestyles, a survey
just two weeks (Thurs          have been aware for                                          from Mintel says.            to be taking hold, with
                                                             customers to dispose                                        30% of adults more
15 March) left to join an      several years that these      of used electricals
industry-wide scheme           new obligations were                                         Questioning over 2,200       concerned about climate
                                                             themselves. The payment        consumers, research          change.
for collection of used         coming and have been          exempts the retailer
electrical equipment.          actively involved in                                         indicated 2006 was
                                                             from running their own         the year of ‘dramatic        “2006 has proved to
If they do not they face       developing the industry-      collection scheme and                                       be a tipping point for
making their own costly        wide scheme. But the real                                    improvements’
                                                             safeguards them against        in people’s green            the eco-warrior, as
arrangements for in-store      concern is the hundred        prosecution. Retailers                                      environmental issues
take back.                     thousand or more smaller                                     credentials, with 55%
                                                             have until 15 March 2007       saying that they have        and greener lifestyles
                               retailers who may not         to sign-up for the scheme.                                  have gone mainstream,”
The BRC is concerned           realise they are affected.                                   increased the amount
many retailers, especially                                   The scheme begins on           of recycling. Meanwhile      said Helen Osman,
small independents             “Every retailer selling       1 July 2007 - the day          53% claimed they have        head of Mintel Custom
and those who are              electricals faces these       the Waste Electrical and       started to turn off          Solutions.
not primarily electrical       obligations, even the         Electronic Equipment           appliances and lights to     Issues of the
retailers, do not realise      local chemist that sells      Directive requirements         conserve energy.             environment have
that would mean them           electric toothbrushes         start. Retailers not joining                                also started to lead to
taking back electricals        or the sub post office        will have to begin in-store    Mintel’s research shows
                                                                                            that it is Britain’s women   significant changes in
they sell, of every size       selling a computer            take back on that day.                                      people’s approach to
and type or facing             printer. The Distributor      More information can           and the over fifties
                                                                                            who have made the            utilities; 30% of adults
prosecution. After             Take-Back Scheme is           be found on the                                             claimed they tried to use
collection they would          an easy and relatively        Department of Trade            greatest shifts towards
                                                                                            a greener lifestyle, with    less water in 2006.
have to pay for transport,     cheap way out but they        and Industry website at:
not to a local council site,   don’t have much time.”        http://www.dti.gov.uk



Colour schemes losing homeowners millions                                                   DIY sales up despite
Painting your sitting
room an exciting shade
                                                                                            interest rates
of red could knock                                                                          Interest rates have          in January, with some
thousands off the                                                                           begun to make an             signs of recovery:
value of your home, a                                                                       impact on consumer           January 2007 was up
survey suggests. Poor                                                                       spending, according          5% year-on-year, with
colour schemes cost                                                                         to GfK’s monthly sales       £4.1 billion spent on
home sellers £1 billion                                                                     data, released today.        consumer durables,
a year, an average of                                                                                                    sales of laptops have
                                                                                            “2006 was broadly            driven growth - £50
£1,392 according to 212                                                                     an excellent year for
estate agents across                                                                                                     million a week was spent
                                                                                            retailers of consumer        in January 2007, TV’s are
the country questioned                                                                      durables, but the last
by Privilege Home                                                                                                        still selling well - LCD TVs
                                                                                            three months have seen       sales worth £300million
Insurance.                                                                                  a noticeable slow down.      in January, up 60% year-
Television makeover                                                                         GfK’s research gives an      on-year.
shows are partly to blame,                                                                  early indication that
the survey says. Some                                                                       interest rates rises seem    But the most
agents knock up to £3,000                                                                   to be taking their toll on   encouraging news was
off a home in garish hues.                                                                  the durables market and      that January also saw a
The worst colours are reds                                                                  consumer spending,”          big rise in expenditure
and oranges. The survey                                                                     said Aaron Rattue,           on the DIY market, with
                               It also found that bungled    3 per cent manage to
found that the best way to                                                                  Business Group Director,     over £1 billion spent in
                               DIY “improvements” were       reduce the value of their
get the top price for your                                                                  Retail & Technology.         January, up 6% year-on-
                               a significant cause of lost   home. To add value, pay
property is to present it as                                                                                             year.
                               sales. One in five of those   for an extension, a new        Retailers have however
a blank canvas with walls      who do their own work         kitchen or bathroom or a       had some good news
painted a bland magnolia.      end up out of pocket and      conservatory.


  2         TO CONTRIBUTE TO DIY INDEPENDENT CONTACT STAX MARKETING ON 01254 878105
                    ...with all the latest issues!                                                      INDUSTRY NEWS

Stress levels rising    Celebrity chefs keep
amongst young retailers cookware bubbling                                                   A positive response
                                                                                            to TV chefs has led to
Research, of more than        the view of retail owners      wellbeing of the UK’s retail   an upsurge in home
1000 retailers across         in the UK today.               owners.”                       cooking.
the UK, has found that
70 per cent of Britain’s      Bill Thomson, Commercial       The research by                Pyrex marketing manager,
young retailers aged 24       Director, Acquiring from       Barclaycard Business also      UK & Eire, Frannie Santos-
or under consider their       Barclaycard Business said      unveiled that although         Mawdsley, predicts that as
jobs stressful, almost        “Our research confirms         smaller businesses (41 per     celebrity chefs continue
30 per cent higher than       that stress levels among       cent) were less affected       to challenge and change
the national average (41      Britain’s retailers are        by levels of stress at         people’s perception of
per cent). What’s more,       continuing to rise year        work compared to larger        cooking, the kitchen will
it seems stress levels are    on year and younger            businesses (46 per cent),      remain an important focal
                              retailers appear to be         they were more likely          point in the home. She         members or with friends,
far from waning with                                                                                                       which is making the
60 per cent of this age       suffering the most. Stress     to attribute their stress      explained:
                              in the workplace can           to the retail economy.                                        burnt-black baking tray,
group claiming to be                                                                        “Not everyone may be           the chipped old casserole
more stressed than one        impact on managerial           Of those polled, 29 per
                              effectiveness and can          cent of small businesses       able to afford a brand         dish and the gravy-stained
year ago.                                                                                   new designer kitchen but       plastic jug far from
                              affect all retail workers.     stated that the health of
The research comes            “The young generation          the retail economy had         consumers will certainly       desirable,”.
from the first Barclaycard    represents the future          added to their workplace       be keen to add a splash of
                                                                                            style wherever possible,       Ms Santos-Mawdsley
Business Retail in Detail     of the retail industry.        stress compared to one                                        added that, with people
Survey, an annual             Their performance in           in five (21 per cent) large    from crockery and
                                                                                            cutlery to cookware and        now viewing cooking as
survey of more than           the workplace will help        businesses, suggesting                                        a pleasure rather than
1000 retailers across the     to shape the future of         that the decline in high       bakeware”.
                                                                                                                           a chore, presentable
country which aims to         the retail landscape so        street spending has hit        “Cooking itself is             cookware would play an
build a comprehensive         it is crucial that industry    smaller businesses far         becoming more of               increasingly important
picture of the nation’s       bodies support them            harder than their larger       a shared and social            role in meeting customer
high street and to gauge      and help improve the           counterparts.                  activity, between family       expectations.




 No let up on regulations in 2007
 Although age                  regulation due to come        into force across the UK       to increase paternity         to amend parts of the
 discrimination                into force very soon and      by summer 2007. It is the      leave for working fathers.    legislation.
 legislation stole the         businesses need to plan       retailer’s responsibility to   Currently fathers can take
 headlines in 2006,            ahead and ensure they         ensure that no-smoking         two weeks’ paid leave         6. Bank Holiday
 retailers need to             are up to speed on the        signs are visible in the       within eight weeks of            Bonanza
 brace themselves              regulation timetable.”        workplace and that these,      the birth or adoption of      Currently, up to two
 for the next round                                          and the penalties for          a child. The proposals in     million workers in the UK
 of new employment             Eversheds’ guide to law       smoking in non-smoking         the Work and Families Act
                               developments affecting                                                                     have to take their Bank
 regulations for 2007,                                       area, are communicated         introduce a new right to      Holidays as part of their
 or run the risk of costly     retailers in 2007:            to employees both              paternity leave of up to      statutory entitlement
 claims, according to          1. Flexible Working           verbally and in writing.       26 weeks to be taken by       to four weeks’ annual
 experts at international         Rights for Carers                                         the child’s first birthday.   leave but the new
 law firm Eversheds                                          3. Corporate
                                                                Manslaughter                5. Heyday Case                measures, announced
                               From 6th April this year,                                                                  by the Government last
 In a bid to help retailers    the right to request
 prepare for the onslaught                                   There is no fixed date,        In December 2006              year, will add the eight
                               flexible working will be      but the corporate              a High Court judge            bank holidays to the four
 of further regulation,        extended to carers of
 the firm has identified                                     manslaughter legislation       agreed to refer Age           week entitlement for all
                               near relatives. At the end    is due to come into            Concern’s challenge to        workers.
 the most significant          of 2006, the definition
 employment law                                              effect in 2007. This will      the way in which the age
                               of ‘near relative’ was        mean an organisation,          discrimination laws have      The government is
 developments to prepare       explained and includes:                                                                    proposing that statutory
 for in 2007.                                                or a senior individual         been implemented in the
                               parents, parents-in-law,      within the organisation        UK to the European Court      annual leave entitlement
 Audrey Williams, partner      adult child, adopted          can be prosecuted for          of Justice. A European        would be increased in
 at Eversheds, comments:       adult child, siblings         management failures            ruling on this issue will     two stages, rising from
                               (including in-laws), aunts,   that lead to the deaths of     take some time and            20 to 24 days on 1st
 “Many retailers will still    grandparents and step-        employees and others.          could take until well into    October 2007, and from
 be getting to grips with      relatives.                                                   2007 or even 2008. If the     24 to 28 days on 1st
 the recently implemented                                    4. Increases to                European Court agrees         October 2008. However,
 age discrimination laws.   2. Smoking Ban                      paternity leave                                           there will be a further
                                                                                            with Age Concern’s
 However, there are some The ban on smoking in                                              challenges then the           consultation on this in
 significant pieces of                                       We expect to see further                                     the early part of 2007.
                            the workplace comes              detail on the proposals        government will have



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            PRODUCT NEWS                                                       What2Stock - The latest...


Ronseal’s got the power
Treating fences is                                                                         formula shields fences
all about getting                                                                                and shades
the job done as                                                                                    from the
quickly and effectively                                                                              weather, and
as possible and sprayers                                                                              is available
are undoubtedly the                                                                                   in 5 colours
best tool for this task.                                                                               Red Cedar,
The new cordless                                                                                       Medium
Ronseal Power Sprayer                                                                                 and Dark
sets new standards in                                                                                 Oak, Harvest
speed and coverage,                                                                                  Gold and Ivy
treating up to 40 fence                                                                             Green. Ronseal
panels in as little as two                                                                       Sprayable
minutes each.                                                                                  Fencelife is perfectly
                                                                                           safe to use around
Unlike other sprayers, the                                                               plants and pets.
Ronseal Power Sprayer
is powered by batteries                                                                  The new Ronseal Power
                                                                                                                         Diary
so is ready at the flick       generous hose and             The high performance        Sprayer and Sprayable
of switch – no charging        extended wand means           Ronseal Power Sprayer       Fence Life are available             March
or pumping is required         fence panel tops present      covers fences twice as      from all Stax Trade Centre
before spraying. The           no problems, nor do hard-     quickly as a pump sprayer   branches and are on offer                 SupaValue
large reservoir holds a
generous 5 litres of fence
                               to-reach areas behind
                               sheds or foliage. The
                                                             and six times faster than
                                                             a brush.
                                                                                         at specially discounted
                                                                                         prices throughout March.        3         Early Spring
                                                                                                                                   Promotion
                                                                                                                                   Ends
treatment so there are         nozzle delivers a fan spray   To complement the           What’s more, a national
                                                                                                                                   Start of
fewer refill stops and, with   pattern for superlative                                   TV campaign is set to
no need to continually
re-pressurise the sprayer,
                               coverage with the flow
                               easily controlled by a
                                                             Ronseal Power Sprayer
                                                             there is new Ronseal
                                                             Sprayable Fencelife. This
                                                                                         start over Easter, so now
                                                                                         is the perfect time to
                                                                                                                         5         SupaValue
                                                                                                                                   Spring
                                                                                                                                   Promotion
longer spraying times. A       responsive finger trigger.                                stock up at Stax.
                                                             one-coat, wax-enriched
                                                                                                                         18        Mothers Day


                                                                                                                         25        Clocks Spring
                                                                                                                                   Forward
                                                             Easyspray masonry paint                                     24 - 30   Stax
                                                                                                                                   Trade Week
                                                             to take market by storm
                                                             Following on from the       exclusively with the                  April
                                                             phenomenal success          Weathershield Easysprayer                 Start of
                                                             of their Cuprinol fence
                                                             sprayer, ICI have now
                                                             developed a faster and
                                                                                         to provide a beautiful,
                                                                                         even finish in a fraction
                                                                                         of the time it would take
                                                                                                                         2         SupaValue
                                                                                                                                   Easter Special
                                                                                                                                   Promotion
                                                             easier way to paint         with a brush.                             Good Friday
                                                             and protect exterior
                                                             masonry.                    The Easyspray paint             6         Stax open as
                                                                                                                                   usual
     CAMPAIGNS TO HELP                                                                   delivers convenience
                                                                                                                                   Easter
   YOU SELL – STOCK UP NOW!
                                                             The Dulux Weathershield
                                                             Easyspray is a
                                                                                         without compromise,
                                                                                         providing 15 years of           7         Saturday Stax
                                                                                                                                   open as usual
                                                             revolutionary new           all-weather guaranteed                    Easter Sunday
   BLACK & DECKER                                            sprayable masonry paint
                                                                           formulated
                                                                                         protection, and is available
                                                                                         in a choice of 5 colours,       8         Stax open as
                                                                                                                                   usual
   Alligator Lopper                                                           to be      including Brilliant White                 Easter
                                                                               used      and Magnolia.                   9         Monday Stax
                                                                                                                                   closed
                                                                                         The new innovation is set
   BUSTER                                                                                to take the masonry paint       23        St George’s
                                                                                                                                   Day
   Bathroom & Kitchen                                                                    market by storm, driving
                                                                                         genuine growth in the
                                                                                                                                   SupaValue
                                                                                                                                   Spring
   Drain Cleaner                                                                         sector. Special promotion
                                                                                         prices are available
                                                                                                                         28        and Easter
                                                                                                                                   Promotions
   Throughout March                                                                                  from Stax on                  Ends
                                                                                                      Weathershield
                                                                                                      Easyspray                 May
   RONSEAL                                                                                            paint and
                                                                                                     Sprayer                       Stax Annual
   Sprayable Fence Life and                                                                          throughout          20        Trade Karting
                                                                                                                                   Challenge
   Battery Operated Power Sprayer                                                                    March, so there’s
                                                                                                     never been a         Contact David Hibbert
   National TV Campaign at Easter                                                                     better time to        on 0161 728 8000
                                                                                                                          for more information
                                                                                                      stock up.



  4         TO CONTRIBUTE TO DIY INDEPENDENT CONTACT STAX MARKETING ON 01254 878105
    ...innovations, new products and best deals!                                                        PRODUCT NEWS

New bathroom and
kitchens ranges are
a hit at Stax
Where home                  almost trebled and our         “By expanding the range
improvements are            new catalogue, which           to include appliances it
concerned estate            is now available, has          means customers can
agents are often            even more products             use Stax as a one stop
quoted as saying one        including the new Dakota       shop buying everything
of the best ways to         suite, some additional         their customers need to
recoup expenditure,         whirlpool baths, a range       create a quality fully fitted
and increase the value      of bathroom cabinets and       kitchen. We have, for
of a house, is to fit a     a selection of new taps        the first time, produced
new bathroom and            - all of which will give       a comprehensive
kitchen with thousands      customers even more            kitchens catalogue so our
of home owners              choice”.                       customers can see the
following this advice on                                   whole range at a glance”
a regular basis. Since      Stax have also extended        said Roger Vale.                To help retailers and
Stax expanded their         their kitchen offering to
                                                                                           tradesmen ‘sell on’ these      “These unpriced leaflets
bathroom range sales        include a comprehensive        The new lines have only
                                                                                           two ranges Stax have           are ideal for our customers
of bathroom suites and      range of appliances            been available in the four
                                                                                           produced a version             to market the range to
fittings have increased     including built in fridges,    Stax branches for the past
                                                                                           without any reference to       the general public as they
dramatically appearing      ovens, hobs, hoods and         few weeks but are already
                                                                                           Stax and without prices for    get a quality leaflet for a
to give credence to         washers as well as a full      proving to be a hit with
                                                                                           their customers to show to     minimal price and they
this. Range Negotiator,     range of quality sinks         customers and Stax are
                                                                                           the public. These leaflets     can easily produce their
Roger Vale, commented       and taps to complement         confident that sales will
                                                                                           are now available in store     own price list to use with
                            their selection of             ultimately mirror those of
                                                                                           for only £5 for a pack of 25   the leaflets”
“The increase in sales      stylish kitchen units.         the bathroom range.
                                                                                           leaflets. Roger continued,
over recent months have



  Stax Launch New Soft Grip Brushware Range
 In preparation for the     The range comprises            Stax Range Negotiator           the unique and useful          Highlights from the
 spring clean season Stax   of an iron shaped              Darryl Brady commented,         design features. This is       range are a soft grip
 has teamed up with         scrubbing brush, a soft        “The new range is               comfortably the best           dustpan and brush
 British Manufacturer       grip dishbrush, a standard     definitely a threat to          brushware range we have        that stax sell at only
 Thumbs Up (Bury            round dishbrush, a wood        some of the major,              had in Stax regardless of      80p, a floor mop with a
 Limited) to offer its      and laminate floor mop         traditional names in the        price; as a retailer I would   washable head for only
 customers the best new     and two fantastic dustpan      brushware market, not           see this as an ideal range     £3.74, and a deluxe soft
 range of brushware         and brush products that        simply because of the           to compete with the            grip dishbrush for 49p,
 in the UK market in        are unique to Thumbs Up        prices, but because of the      supermarkets own label         all availavle from your
 three exciting new         and are now available from     quality, the colours and        on price and quality”          local Stax Trade Centre.
 colours, volcanic ash      Stax at incredible prices.
 and orange, silver and
 orange and Linen and
                                                  Soft grip dustpan and brush                                    Floor mop with a
 black, all under the
                                                                                                                 washable head
 Signature brand.
                                               Bonus Buy                                                            Bonus Buy
                                                 only                                                                 only
                                              80p                                                                  £3.74




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                BRANCH NEWS                                                                  Online ordering at Stax


On line ordering saves retailers valuable time
For many retailers a trip               automatically booked            system that is not the
to their wholesalers                    on to the retailers own         end as retailers need to
restocking can be a                     EPOS system saving them         constantly check cost
lengthy process; not                    valuable time.                  prices and often have to
only do they have to                                                    change bar codes in line
spend time shopping                     Without Till2Till once          with supplier changes.        developments cost is          We are currently in the
but once they’re back at                retailers return to their                                     critical and retailers        process of integrating the
their store they could                                                                                will need to see any          system into our own stock
spend hours booking                                                                                   investment paying for         control system and once
in all their stock,                                                                                   itself. For those retailers   this is up and running I
checking cost prices and                                                                              who already have an           can see huge benefits for
uploading the stock and                                                                               EPOS system this is not       both our shops”.
barcodes on to their                                                                                  a problem as almost all
                                                                                                      systems can be modified       For those retailers who
own system.                                                                                                                         don’t already have an
                                                                                                      to work with Till2Till and
Access-to-Retail, have                                                                                the only ongoing cost is a    EPOS system and don’t
developed one of the                                                                                  £10 a month fee.              want to invest in one
country’s most advanced                                                                                                             they can still benefit from
on-line ordering systems                                                                              Philip Rakusen, at            Till2Till. Philip Rakusen
that allows manufacturers,                                                                            Access-to-Retail said         continued
wholesalers and retailers                                                                              “The £10 fee more than       “When we developed
to trade together using a                                                                              pays for itself in time      the system we wanted
single system as well as a                                                                             savings. Most retailers      it to be available to
Till2Till system specifically           shop they can spend             With Till2Till this is all    reckon they spend             everyone and as a result
for Stax customers.                     many hours uploading            done for you from the         approximately 4 hours per     we have a handful of Stax
Stax have recently                      their system with new           Stax system meaning any       shopping trip updating        customers who don’t
invested in the Till2Till               product descriptions, bar       changes to descriptions,      their data and as they        have an EPOS or stock
system and Stax Joint                   codes, cost prices and          cost prices or bar codes      usually visit Stax at least   control system. They
Managing Director, David                selling prices. As you can      are automatically updated     once a week it’s easy to      use Excel spreadsheets
Hibbert, commented                      imagine as well as taking       saving hours of valuable      see how £10 a month           and Till2Till can easily be
                                        time this is open to human      time that can be better       more than pays for itself.    adapted to work with their
“We can see huge benefits               error that could lead to        spent dealing with                                          spreadsheets.”
for our customers with the              costly mistakes i.e. an         customers. Manual stock       Stax customer Bob
Till2Till system .                      incorrect cost price could      control is a thing of the     Stevens, a partner with       Anyone interested in
A customer’s invoice                    result in a selling price       past and at any point         Autoworld in Bristol          finding out more about
is sent directly from                   that loses money. Once          retailers will know exactly   commented                     how Till2Till could help
Stax’s till to the retailers,           a product has initially         how many lines they have                                    their business should
                                                                                                      “The Till2Till system has     either contact their
meaning products are                    been booked on to the           in stock for each product.    definitely made our whole
                                                                        Basically once the system                                   Stax Branch Manager
                                                                                                      operation more efficient,     or contact Access-
                                                                        is in place retailers can     being able to download
                                                                        forget about it.                                            2-Retail directly on
      Booking in stock has                                              As with all technological
                                                                                                      invoices and go back to
                                                                                                      invoices is a great help.
                                                                                                                                    01702 345444 or email
                                                                                                                                    info@accesstoretail.com
       never been easier...

                                                                        Leeds score in football competition
       Stax is now able to send your till invoice direct to
           your computer so you can automatically:

                    • Book in stock
                                                                        Staff at Stax Leeds have      Systems Ltd and Mr            will battle it out at
                    • Update cost prices                                entered the Johnstones        Craig Turner from CT          The Millennium Stadium,
                    • Receive daily updates                             Paint 5-A-Side Football       Construction.                 Cardiff before the
                    • Add new products                                  Competition and                                             Johnstone’s Paint Trophy
                                                                        have duly qualified           The Northern Area Finals      final on Sunday
                    • Access over 40k lines                                                           will take place on Sunday
                                                                        for the second round                                        1st April 2007.
                                                                        beating off some tough        4th March. The winners
       Save hours every week & eliminate costly errors.
                                                                        opposition along the
                                                                        way. Team Manager
                                                                        Andy (Gordon Strachan)
                                                                        Kilcoin commented
                                                                        “It was down to the team’s
                                                                        slick passing and interplay
      Supporting the Independent Retailer                               rather than brute force!”
                                                                        Two customer’s kindly
    Manchester        Birmingham           Leeds           Bristol
    0161 728 8000     0121 569 7000     0113 393 6600   0117 959 0003   sponsored the team by
      Register on-line @ www.staxtradecentres.co.uk
                                                                        purchasing the football
                                                                        kit, and a big thank you
          Working in partnership with                                   goes to Mr J C Swales
                                                                        from Northgate Lighting


  6          TO CONTRIBUTE TO DIY INDEPENDENT CONTACT STAX MARKETING ON 01254 878105
                   What’s happening in store?                                                                   BRANCH NEWS

New Look at Birmingham Calling all Grubby Customers
                                                                     and kitchen ranges,        The search is
                                                                     particularly the brand     still on to find
                                                                     new range of integrated    a deserving
                                                                     kitchen appliances, it     winner for
                                                                     was essential we created   the luxury
                                                                     additional space to        double bath
                                                                     accommodate them.          and LCD
                                                                                                television
                                                                     The new branch layout has that is up for
                                                                     been carefully designed    grabs in the
                                                                     to create additional space Grubbiest
                                                                     for new product ranges     Customer Photo
                                                                     without sacrificing any    Competition
                                                                     existing ranges and        being organised
Visitors to Stax             Branch Manager, Malcolm
Birmingham will have         Swift, commented
                                                                     initial comments from      by Stax. All you     WIN•WIN•WIN•WIN
                                                                     customers are very         have to do is to
noticed a number
                             “Everyone has been really               positive”.                 supply a photo of yourself this fantastic prize worth
of changes recently.                                                                                                       £3,000 rrp. Photos can be
                             busy remerchandising                                               looking your grubbiest,
The store has been                                                   Stax have reported that a                             handed in to reception or
                             over 120 bays in order                                             together with your name
remerchandised and new                                               number of the new ranges, and account number to       emailed to enquiries@stax
brightly coloured modern     to create more space in
                                                                     particularly the new       stand a chance of winning tradecentres.co.uk
signage has been installed   the Timber and Building
                                                                     bathroom and kitchen lines
allowing customers to        and DIY Sections. With
                                                                     have been performing
easily find the products     additional products

                                                                                                   Letters
                                                                     exceptionally well.
they are looking for.        in the new bathroom



Stax Manchester raise £1,200                                                                       It’s often easy to put pen to paper and write to
                                                                                                   complain about something but fewer people
                                                                                                   bother to write and praise something. Staff on
Stax Manchester recently     tree and partly from small              and staff who bought          the reception at Stax Birmingham were delighted
gave a cheque for £1,200     change that customers                   raffle tickets and made       to receive the following letter from a customer.
to Pendlebury Children’s     have donated. Mark Duff,                donations”.                   Denise Swift said
Hospital. The company        Branch Manager, said
have been supporting the                                             The winner of the             “We pride ourselves on being friendly and
local hospital for many      “We were delighted with                 decorated Christmas           helpful but its always nice when someone takes
years and the money          the total money raised                  tree was F Mayor from         the time and effort to let you know you’re doing
raised was partly from       this year and I would like              Michael M Mayor, painters     a good job”.
the Christmas raffle for     to take this opportunity                and decorators.
a decorated Christmas        to thank all the customers                                             Dear Mrs Swift
                                                                                                    I take this opportunity to write to express my

A winning                                                                                           appreciation to yourself and your colleagues who run
                                                                                                    the reception at Stax Birmingham.

experience
                                                                                                    Because of your help I have been able to deal with
                                                                                                    visits to Stax with a more relaxed approach that I first
                                                                                                    thought might be the case, both when I have attended
                                                                                                    and when Mike has visited you on my behalf. As you
Four Stax staff are due
                                                                                                    are aware I have had some difficulties with an injury to
to spend a day treating
                                                                                                    my back recently.
themselves having
won an ‘experience                                                                                  Since I set up my account almost 3 years ago, I have
                                                                                                    been dealt with in a respectful and polite manner, with
voucher’ in the annual
                                                                                                    your staff always willing to offer help and advice as
sales competition.
                                                                                                    required. In addition I am always greeted with a smile
Nigel Fielding and
                                                                                                    no matter what time of day. I am aware that front line
John Whitaker                Mark Duff presents James Hibbert and Sarah Aldred with their prize.    staff are not always rewarded for the effort they put in
from the Plumbing                                                                                   and the way they represent the company they work for
department in Leeds                                                                                 with all of their customers. I would, therefore, like to say
and Sarah Aldred                                                                                    a very big thank you to you and your team.
and James Hibbert                                                                                   Yours sincerely
from the Manchester
                                                                                                    Phil Palfrey
Plumbing department.
                                                                                                    Home & Hardware Ltd, Stourbridge, West Midlands
Sarah and James will
be experiencing a Spa
Treatment Day and                                                                                      Easter Opening Hours at Stax
driving an Aston Martin                                                                            Good Friday 6th April ................Open as usual
DB9 respectively.                                                                                  Saturday 7th April ......................Open as usual
                                                                                                   Sunday 8th April ........................Open as usual
                                                                                                   Monday 9th April .......................CLOSED
                             Steve Holmes presents Nigel Fielding and John Whitaker.



          TO CONTRIBUTE TO DIY INDEPENDENT CONTACT STAX MARKETING ON 01254 878105                                                                              7
  More customers,
     extra sales,
   bigger profits...
  Your Company
  Name, Logo &
  Sales Message
  on your leaflets




  2,000 Leaflets               All for
  75 POS Tickets             only £65.00
 1 Window Poster




Can you afford not to join?
  To find out more pick up a leaflet from reception
        or speak to the Branch Manager today

				
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