Here’s the deal. RATECARD March 2009 | email@example.com | 04 496 9850 CPM PlaCeMents Channel Definitions Channel includes skyscraper and top Banner and tier Channel Business Stuff Business (BusinessDay), NZX, Masthead Business Medium Rectangle CPM Half Page CPM travel Stuff Travel, Masthead Travel Business, Travel or technology Stuff Technology, Masthead Technology tier 1 $40 $44 Technology entertainment Stuff Entertainment, Masthead Entertainment/Events Entertainment, Lifestyle lifestyle Stuff Life & Style, Cuisine, NZ House & Garden, Masthead Lifestyle/Features tier 2 $25 $28 or Motoring Motoring Stuff Motoring, Masthead Motoring news Stuff News, Masthead News tier 3 News, Sport or Mastheads $18 $20 sport Stuff Sport, RugbyHeaven, NZ Fishing News, Masthead Sport The Dominion Post, The Marlborough Express, Manawatu Standard, The Nelson Run of Stuff or Run tier 4 $15 $17 Mastheads Mail, The Press (Christchurch), The Southland Times, Sunday News, Sunday Star of Overseas Stuff Times, Taranaki Daily News, The Timaru Herald, Waikato Times, Auckland Stuff Run of Network or Run Run of stuff Run of Stuff excluding Stuff Home Page Premium Medium Rectangle tier 5 $10 $11 of Overseas Network Run of network Run of Network excluding Stuff Home Page Premium Medium Rectangle • All rates are for domestic eyeballs only, except where specified • Sub Channel targeting is available i.e. the News Channel, Sub Channels include: • Prices include optional frequency capping and anti collision at no extra cost National, Crime, Politics, Weather, Farming, World, Opinion and all Masthead News • 20% discount off Channel CPM for re-targeting – 20% loading for individual Sub Channel targeting i.e. Weather, Mastheads • Minimum campaign spend of $1,000 (whether targeting one Masthead or all Mastheads) • Run of Overseas Stuff includes country targeting if required at no extra cost – Additional 20% loading for Sub Sub Channel targeting i.e. Auckland Weather • Skyscraper – 160x600, 120x600, Top Banner – 760x120, 728x90, 468x60, Medium Rectangle – 300x250, Half Page – 300x600 – Not all Sub Channels are available on all Mastheads – check with us Stuff DomeStic Home Page Buy out Domestic text Formats 20% Share effective one Day effective Price effective cPm Placement of Voice cPm Buy out cPm Special Offers $6,900 $0.86 Medium Rectangle $8,100 $16 $9,700 $23 Sponsored Links $5,300 $0.66 Domestic Impressions 507,000 422,000 Top Strip $3,700 $0.46 Available Weekly or as a One Day Buy Out. Domestic Impressions 8,049,000 Newsletters subscribers Newsletter Frequency Insertion Period Format skyscraper/Banner Price Advertorial Price stuff Headlines 15,000 Daily – Weekly Week Skyscraper, Advertorial $500 $750 Cuisine 16,000 Fortnightly Fortnight Skyscraper, Advertorial $1,000 $1,500 NZ Gardener 10,500 Weekly Week Skyscraper, Banner, Advertorial $500 $750 NZ House & Garden 7,800 Monthly Month Skyscraper, Banner, Advertorial $500 $750 NZ life & leisure 4,500 Monthly Month Banner, Advertorial $200 $300 BusinessDay 4,040 Daily Monday – Friday Week Skyscraper, Advertorial $300 $450 NZX 3,390 Twice Daily Monday – Friday Week Skyscraper $200 rugbyHeaven 2,250 Twice Weekly Week Skyscraper, Advertorial $200 $300 SponSorShip opTionS KEYWORD TARGETING Section, Blog, Multimedia Assets, Poll, Quiz, Newsletter, Printable View Skyscraper and Medium Top Banner and Relevant Offers CPM Rectangle CPM Half Page CPM MyNZX, NZX Stock Search Bar, My BusinessDay, BusinessDay Currency Converter, BusinessDay Executive Suite and Homepage Weather $40 $44 $10 One month min. Pricing depends on options selected and placement traffic – Keyword exclusions, combinations and phrases also available – check with us for check with us. keyword list. FEATURED PROMOTIONS Rich Media FoRMats First Month Each Additional Month Format home Page other Pages additional Placements $10,000 includes: $4,500 includes: Floating Layer +48% +40% Medium Rectangle/Half Page • $3,000 One Month • $1,000 One Month Competition Competitions Expandable Ads +24% +20% Competition and Setup and Maintenance • $7,000 Supporting Media • $3,500 Supporting Media Polite Ads +12% +10% $15,000 includes: $7,000 includes: • $4,000 One Month • $1,500 One Month Advertorial Check with us for more Rich Media options. Advertorials Advertorial and Setup and Maintenance • $11,000 Supporting Media • $5,500 Supporting Media All supporting media must link to the competition or advertorial page. Competition excludes permits.