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					Content Partnership Program

What is Docstoc?

Docstoc is the premier online community to find and share professional documents. Docstoc provides the platform for users and businesses to upload and share their documents with all the world, and serves as a vast repository of legal, business, financial, technical, and educational documents that can be easily searched, previewed and downloaded for free. Docstoc is also a primary source for professionals and business to promote themselves through their content. ent Partnership Program

What is the Content Partnership Program? The Content Partnership Program (CPP) enables organizations and professionals with either i) a vast quantity of content or ii) a set of premium content to share their documents on docstoc and include advertising and promotion built into each of the document pages free of charge.

Every document uploaded to docstoc has its own unique landing page. Depending on the popularity of the content, these pages may be visited by 100, 1000, or 10,000 people a month. We offer our partners the ability to customize banner or text adds that are displayed on each of their document pages. The Content Partnership Program provides you with additional avenues to monetize your content and utilize your documents as valuable marketing and self promotion. Whether you’re a service-based professional, small business, or large organization, if you have documents that other people would want to share and access, you can start leveraging new benefits immediately on docstoc.com.

Option #1 – Top Banner Full Page

Option #2 – Top Banner with Profile

Option #3 – Side Banner

How Does the Partnership Program Benefit You?
Referral Traffic – Each document page will include referral links back to your site, driving thousands of new visitors to your company or website. This is targeted traffic with an interest in your content or services.
More Customers, Subscriptions & Sales – Use the content you share on docstoc to promote your premium services, professional software, subscription models, or get business leads for free. We deliver targeted leads with higher conversion rates since each visitor has already searched for your content through docstoc or search engines.

Get Indexed in Search Engines for Key Terms – Over time, documents in docstoc get indexed at the top of search engines like Google and Yahoo. You’ll begin to rank at the top of search engines for key terms and phrases that are vital to your business. Read More on Getting Indexed

How Does the Partnership Program Benefit You?
Easily Embed Your Documents Across the Web – Once your content is uploaded to docstoc, you can use our proprietary viewer to embed those documents anywhere on the web (just like sharing a youtube video on other sites) - Your content has the potential to spread virally all across the internet while you retain control of its use. More on Embedding Docs Sell Premium Content – In select cases, you can also use docstoc to help sell your content. For example, stock reports, market research, or complex documents that sell as high-end premium content, may be displayed on docstoc. You can choose whether to share all of the content or just a teaser portion. You can also disable downloading and the copy and paste functionality. We provide these partners with “buy now” links that take the docstoc visitor to your online ecommerce store. (these partnerships may have a CPA fee associated with them)

Who Retains the Right to the Content? You retain the rights to your content and can modify or remove any uploaded documents at your discretion. Will the Ad Space always be Free? In the future, there may be a fee associated with the ad space provided on the document display pages. However, currently all advertising is provided free of charge and special “grandfather” terms may apply to our early partners once ad space is no longer free.

How Do We Get Started
1. Sign up and complete your profile on docstoc: www.docstoc.com/login 2. Contact Jason Nazar (jason@docstoc.com) or call our office at 310-246-2311

3. We’ll review your selection of content to see if it’s a fit for our Partnership Program. We are selectively working with partners to add productivity related documents to the various verticals we target on the site.
4. Our team will work with you to customize your ads to maximize the effectiveness of your branding and optimize your referral traffic/conversions 5. Depending on the amount of content being shared, we may upload the content on your behalf and work together to create an XML file that will include all the meta data (title, tags, categories, descriptions) necessary to ensure the most exposure.

Company Background
Docstoc, Inc was founded by Jason Nazar (bio) and Alon Shwartz (bio). The company was selected in September of 2007 to debut its product at the prestigious TechCrunch40 Conference. The product was subsequently launched to the public in November 2007. As of February 2008 the site had over 100,000 publically shared documents, 50,000 registered users, and millions of page views/month. The company raised an initial round of funding from the cofounders/investors in MySpace, LowerMyBills, Mp3.com and Baidu. Their legal counsel is DLA Piper. The company is located in Beverly Hills, CA.

Additional Coverage
http://www.socaltech.com/interview_with_jason_nazar__docstoc/s-0011598.html http://www.pepperdine.edu/pr/stories/nazar.htm Click Here to See the Docstoc Video Tour


				
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posted:12/21/2007
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