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Circuit June 2007 COO Report CONTENTS Edited by DAISY GUTHIN :email@example.com EMEA Region News… MARK YOUR CALENDAR page 2 2008 AGM Amsterdam Asia Pacific Region news …page 3 Dates and location have been set for Worldcom’s 20th Anniversary 2008 Annual Group Meeting (AGM) in Americas Region news… Amsterdam: page 5 Tuesday, April 15 – Friday, April 18, 2008 Amsterdam Marriott Hotel Stadhouderskade 12 1054 ES Amsterdam HIGHLIGHTS The Netherlands www.amsterdammarriott.com Check it out on the web, and please put it on your calendar. Del Monte’s “Frutini” and Kaizo promote healthy Host Hubert Wisse and his team at WisseKommunikatie, snacks for kids….page 2 Worldcom The Netherlands are planning a great anniversary AGM. Past group board chair Jon Holt, Holt & Germann Public Fulford keeps kicking Affairs, will lead the team planning Worldcom’s 20th Anniversary goals…page 3 celebration activities next year. Travers Collins and Fall Worldcom Region Meetings CASACOM lend support to outstanding community Please mark your calendars and plan to be at your region’s fall causes…page 5 & 6 meeting. Meeting planning teams are developing great opportunities for partners to share expertise, have fun, and get to McGrath Power PR flipping know each other better. over burgers…page 7 Americas Region Meeting Bliss Gouverneur & Wednesday, October 10 - Friday, 12, 2007 Associates client takes on The Biltmore, Coral Gables, Florida New York media …page 9 www.biltmorehotel.com Asia Pacific Region Meeting Wednesday, October 24 - Friday, October 26, 2007 Macau, China, hotel TBD EMEA Region Meeting Thursday, September 27- Saturday, September 29, 2007 Nixe Palace Hotel, Palma de Mallorca, Spain firstname.lastname@example.org News from the European Region Edited by MARTIN STUMMER Martin_Stummer@HBI.de HBI / GERMANY Pitches We’re currently pitching for ADL, a new distributor for consumer electronics looking for PR support in Germany. Another company interested in working with us is Hagenuk http://www.hagenuk.info, a German producer of telecommunications devices. Last but not least, there’s fring (http://www.fring.com), a free mobile VoIP software that lets you talk and live chat using your handset's Internet connection instead of costly mobile airtime (GSM) minutes. Event HBI’s currently busy with the Germany-wide university road show for the European Union’s “help” campaign (http://www.help-eu.com) fighting against smoking and tobacco addiction. After a successful start in Munich’s Ludwigs-Maximilian-Universitaet, the tour now continues throughout June and July in many German universities. During this series of events students can measure the amount of carbon monoxide in their exhaled air and will be informed about the dangers of this addiction and the various kinds of help they can get to quit. KAIZO / UNITED KINGDOM Kaizo Springs into action; Gets commissions from a range of companies from fruit to poker. The Spring Group, one of the UK's leading HR groups, has brought in Kaizo to re-launch its ‘Best People’ brand to the IT industry. ‘Best People’ is a specialist technology recruiter providing highly skilled specialist candidates such as systems analysts, network and security specialists and those with skills in infrastructure architecture. The focus of the campaign will be to re-establish the brand with the industry and to position it as understanding the issues that IT managers face in today’s business environment. Del Monte has signed up Kaizo for an additional project to promote its kids range, Fruitini. The activity will encourage mums to reappraise their kids' lunch-boxes by uncovering 'The Fruit Imposters' - effectively a name and shame of brands who pretend to be healthy yet come laden with sugar and nasty additives. With a September 'Back to School' push, the national press PR programme will put Del Monte right at the heart of the healthy eating debate and become recognised as the trusted brand that acts with integrity when it comes to kids' health. Kaizo is working on a project for Adsdotcom, the company behind brands such as Interpoker, Millionaires Club and Playboy Poker.com. One of their activities is an online slot machine game which has just awarded the largest ever payout for an online slot of $8m. The winner, an Italian blacksmith, visited London to collect his prize. PR Newswire has hired Kaizo to run a second Net Promoter audit to establish the recommendability of its various services and to identify which types of marketing attract the best customers. PROBAKO COMMUNICATIONS / HUNGARY Probako Communications: successful TV show and brand activation program Hungary’s biggest national television channel, TV2 broadcast an infotainment program about premium liquor brand Grand Marnier. The famous French drink is imported and distributed in Hungary by Probako’s client Pernod-Ricard Hungary. Probako organized the TV program for weeks in co-operation with the client and the representatives of the television channel. TV2’s crew traveled to Paris and to Grand Marnier countryside HQ in world famous Cognac region, spent 3 days at location and collected raw material for the 30-minute TV show. The client was very satisfied with the final version that was seen on television on May 14th. www.worldcomgroup.com 2 Circuit June 2007 Pobako successfully started PR activities for a brand activation program of Unilever’s Knorr brand. The agency’s responsibilities include press relations (writing and distributing press releases, distributing product samples etc.), website maintenance, issue management, as well as event organization. YA CORPORATION / RUSSIA YA Corporation arranges Russia visit for new President of key long term client Innocentive Inc The YA Corporation arranged a two-day visit of the new president of InnoCentive Inc. in May to introduce him to the Russian system of R&D in fundamental science and discuss InnoCentive’s new worldwide marketing and information policy. YA Corporation will develop domestic strategy to promote the global scientific forum through Russian R&D centers, universities, and institutes within the framework of its newly accepted world strategy for Europe, Asia and USA. New forms of scientific cooperation between InnoCentive and the Russian scientific community will be presented at the XVIII Mendeleev Congress on general and applied chemistry, scheduled to take place in Moscow in September The YA Corporation has been exclusively representing the InnoCentive Inc. global forum of scientists since September 2001. YA Corporation stages unique seminar on future of medicine and pharmaceutics for British Telecom In May, the YA Corporation provided information and organizational support for a British Telecom seminar on future of medicine and pharmaceutics, held at the British Embassy in Moscow. The seminar reports covered the sway of new information technologies on world pharmaceutics, medicine healthcare and inevitably impending dramatic changes in the structure of pharmaceutical industry of the 21st century. The seminar was attended by about 40 representatives of largest national and international pharmaceutical companies, governmental regulatory and healthcare bodies, and medical insurance companies. The pharmaceutical industry was represented by the largest international and national Russian companies like Novartis Pharma, Bristol Mayers Squibb, Boehringer Ingelheim, Berlin-Chemie, Hoffman la Roche, GlaxoWellcome, Evidence, Mukos, Comcon, Formed, Akrihin and others. It’s planned the new pilot seminar will pave way for a series of BT’s more in-depth specialized seminars on IT technologies in the fall 2007 in Russia. News from the Asia Pacific Region Edited by JULIA GAYLARD email@example.com FULFORD PR / SINGAPORE Fulford lands new accounts Fulford PR secured three new accounts in April. The agency has been brought onboard to handle PR for the Global Brand Forum, an international meeting famous for bringing in top branding icons including Al Gore; Monsoon Pictures, a local film house; and work with the Singapore Sports Council for their Extreme Singapore and Adventure Singapore campaign throughout 2007. Fulford keeps kicking goals The agency further secured five new accounts in May: a media stunt and consumer event for Equal artificial sweetener; work in concert with its affiliates in Hong Kong, Korea and Japan to promote the Manchester United Opus, an 850-page limited edition publication which will be touring the region with the Manchester United football team; publicise the 5-Nations Netball Cup which will take place in September, and the FINA Marathon Swimming World Cup series, set to commence in October. www.worldcomgroup.com 3 Circuit June 2007 PEER GROUP / AUSTRALIA Peer ‘WOW’S ING DIRECT Peer has WOWed ING DIRECT after again being challenged to develop unique concepts for the innovative client’s annual employee ‘WOW’ event. Designed to celebrate and recognise the achievements of the entire ING DIRECT team, the top secret WOW events have always made an impact. Peer’s concepts are fresh and different and the events are big. Through collective brainstorming, four unique and exciting concepts have been proposed for ‘WOW 2007’. Stay tuned for the big event where Peer Group will demonstrate how it continues to impress ING DIRECT and its team of six hundred-plus employees. Peer negotiates media opportunity Peer negotiated a high profile media opportunity with one of Australia’s most popular travel programs with Australia’s fast bowler and Travelex ambassador, Brett Lee. Brett Lee, the brand ambassador for the Travelex Cash Passport, showed The Great Outdoors around his hometown in the Southern Highlands of New South Wales. As part of the arrangement, The Great Outdoors agreed to promote the Travelex Cash Passport in an upcoming episode. WRIGHTS / AUSTRALIA Wrights stirs up community support for local football clubs Working with Peet Limited, one of Australia’s largest property groups, Wrights developed a series of entertaining and interactive events to engage local communities to promote the inaugural Peet Cup and leverage Peet Limited’s sponsorship of two Victorian Football League clubs. Wrights implemented a public relations program, which increased Peet brand awareness, promoted the sponsoring estates and encouraged community engagement. The Peet Cup provided the company with an opportunity to secure state-wide television exposure for the brand as well as outstanding coverage across suburban media, VFL websites, and the webcast program, V TV. AZ.WORLDCOM / JAPAN World’s first premium mangosteen company celebrates 1st anniversary in Japan XanGo, the first company to introduce a mangosteen beverage to the market, celebrated its first anniversary in Japan. AZW – which represented XanGo in Japan – coordinated a press conference to announce its new product and a VIP party for exclusive distributors. Several journalists, including a major women’s magazine Hanako, attended the press conference and 100 VIPs attended the party. Ongoing media coverage is expected to spread the buzz throughout the industry and to the public. 200 runners jog through the night AZW supported its retainer client, adidas Japan to launch its running category campaign. To commence the campaign, adidas held a running event “Night Runners” that aimed to encourage people to take a night jog (and stop making excuses why they don’t exercise!!). 200 consumers were invited to run at the event and AZW secured approximately 15 media representatives to run with the crowd and experience the fun. Mitsubishi Pharma Concludes Merger Agreement with Tanabe Seiyaku AZW coordinated a press conference and analyst seminar for the merger agreement between AZW’s retainer client, Mitsubishi Pharma Corporation and Tanabe Seiyaku on 16 May, 2007. This merger, effective as of 1 October, 2007, will make the company the fourth largest pharmaceutical company in Japan. AZW also supports Mitsubishi Chemical Holdings, the major shareholder of Mitsubishi Pharma, and will continue to ensure it maintains its position as the reliable PR firm for the Mitsubishi group. www.worldcomgroup.com 4 Circuit June 2007 News from the Americas Region Edited by STEPHANIE WEBB firstname.lastname@example.org DELTA MEDIA INC. / OTTAWA Delta Media Wins Office of the Privacy Commissioner of Canada Contract Delta Media’s Sheena Pennie has been selected by the Office of the Privacy Commissioner of Canada to be the Conference Director for the 29th International Conference of Data Protection and Privacy Commissioners being held in Montreal, Quebec in September 2007. For more information about the conference, please visit www.privacyconference2007.gc.ca Delta Media Selected by Natural Resources Canada for National Communications Project Delta Media has been selected by Natural Resources Canada to develop and implement the communications strategy and action plan for the release of a major report on climate change scheduled for the fall of 2007. Delta Media will be required to manage the implementation of all components of the communications action plan in accordance with the sensitive nature of the issues at hand. Social Sciences and Humanities Research Council Seeks Strategic Communications Plan The Social Sciences and Humanities Research Council of Canada, an arm's-length federal agency that promotes and supports university-based research and training in social sciences and humanities, has retained Delta Media’s services for the development of a strategic communications plan. MCRAE / ATLANTA McRae on the Move McRae Communications is pleased to announce that we have moved our offices to The Equitable Building in downtown Atlanta. We also have shortened our name to simply “McRae,” which is how we are known in the market. Our new address and phone number is: McRae 100 Peachtree Street, Suite 3200 Atlanta, GA 30303 Phone: 404-917-0620 Fax: 404-917-0621 NORTHLICH / CINCINNATI Northlich Boosts Digital Capabilities by Acquiring Interactive Ink Northlich announced it is boosting its digital capabilities by acquiring Interactive Ink, a cutting-edge digital communications agency based in Columbus, Ohio. The melding of the two agencies allows Northlich to deliver more comprehensive digital communications, including work in the areas of consumer-generated and social media. Northlich can now deliver stronger business results through internal and external campaigns that integrate on-line and off-line mediums, including deeper engagement in second generation Web-based communities, web design and development, mobile applications, Web content management and search engine optimization. As part of the acquisition, Northlich adds a Washington DC satellite office to serve digital clients in the nation’s capital, complimenting its existing offices in Cincinnati, Columbus, Cleveland and its brand consulting office in metro New York. www.worldcomgroup.com 5 Circuit June 2007 LIGGETT STASHOWER / CLEVELAND Liggett Stashower Turns Up Creative Volume As Agency Participates In Charity Project John Lionti, associate creative director at Liggett Stashower (LS), has made guitars out of thin air, corrosive rust and marble, the material he’s simulating for the 2007 public art project GuitarMania, with the help of LS artist and illustrator Earnie Merritt. In its third year, GuitarMania features 9-foot polyurethane guitars that are sponsored by local and national companies, organizations and individuals, transformed into works of art, displayed throughout the city, then auctioned off to benefit United Way of Greater Cleveland and the Rock and Roll Hall of Fame. The project has raised more than $1.6 million prior to 2007. LS has participated each year, creating three guitars that embody the rock spirit. In 2002, Lionti tapped into his inner rocker and found inspiration for “Air Guitar,” which featured clouds and a blue sky for a clever play on words. It was named to The Plain Dealer’s top 10 guitar picks. In 2004, Lionti traveled back to 1979, listened to Neil Young’s “Rust Never Sleeps,” then created a guitar and amplifier that were weathered as if they’d been outside since the late-seventies. This year, Lionti picked up his sculpting tools (dormant for 20 years), turned up the Led Zeppelin and cranked out the “Classic Rock” guitar, which he’s dubbed a “reverse Venus de Milo.” He carefully sculpted two hands, a la Michelangelo, and connected them to the guitars to simulate strumming. Merritt faux painted the sculpture to look like authentic marble, leaned the guitar against a similarly marbleized Grecian column and “Classic Rock” came to life. TRAVERS COLLINS & COMPANY / BUFFALO TC&C Announces New Business/Latest Projects TC&C will provide public relations support for an advocacy campaign for the University at Buffalo, the flagship campus of the State University of New York system. Part public education and part advocacy, the campaign seeks to increase awareness and support for the University at both the state and community level. Within weeks of the wounding of two Buffalo Police officers, TC&C donated time and ideas to several projects which helped to raise more than $450,000 for the long-term care of wounded officer Patty Parete. TC&C worked with Parete and Buffalo-based New Era Cap to design COPP (Community Outreach for Patty Parete) caps. The blue and gold caps featuring Parete’s shield number sold out in less than an hour every time they were offered. Parete is currently in a New Jersey rehabilitation facility with the same injury suffered by actor Christopher Reeve. TC&C engineered a multi-tiered community rollout of a $55 million condominium design for Uniland Development Company. Meetings with political leaders, neighborhood, community and media groups were orchestrated to blunt the advance criticism by a neighboring building. Community response to the Gates Circle project was overwhelmingly supportive. TC&C will continue to support Uniland throughout the regulatory process. TC&C once again handled publicity for the Buffalo Home & Garden Show. Strong word-of-mouth helped to drive awareness, with Show attendance and online ticket sales increasing by 11%. TC&C also handled the Home Show’s media buy for the first time. CASACOM / MONTREAL CASACOM and Garde-Manger Pour Tous: Working to Fight Malnutrition and Poverty Among Kids CASACOM has been working on a pro bono basis for the past year with the Garde-Manger Pour Tous, a not-for- profit organization that provides more than 2,500 hot and healthy lunches every day to kids in Montreal's elementary schools. A media relations campaign was launched to announce a generous donation made to the organization by the www.worldcomgroup.com 6 Circuit June 2007 Montréal Canadiens Children's Foundation and to kick off its 2006-2007 fund-raising initiatives. Media were also invited to attend a luncheon served by Larry Smith, president and CEO of the Montreal Alouettes football team, accompanied by several popular football players. In addition, CASACOM developed several recommendations to ensure the success of the Garde-Manger's annual benefit cocktail. All this hard work was undertaken for a good cause: raising awareness about the contribution the Garde-Manger Pour Tous makes daily to improve access to quality food and to fight poverty with concrete actions in the community. The strength of the CASACOM - Garde- Manger Pour Tous partnership will continue to evolve this year and hopefully for many years to come as it is the cause that all CASACOM employees are dedicated to. PADILLA SPEER BEARDSLEY / MINNEAPOLIS New Client Added to PSB Roster Padilla Speer Beardsley is pleased to announce that Madison, Wis.-based company, TomoTherapy, has selected the firm to handle investor relations work. TomoTherapy sells systems that improve the effectiveness and efficiency of radiation treatment for the full range of cancer tumors. Padilla Speer Beardsley will also continue work for the Metropolitan Airport Commission (MAC), who has extended its contract for another six years. The firm will help MAC increase its revenue from concessions and manage the space available for advertising within concourses. Work to date includes brand-building, runway openings, branding and promoting the new electronic parking system, public affairs and media relations among other things. PADILLA SPEER BEARDSLEY / NEW YORK PSB Announces Two New Clients PSB is pleased to add Business Enterprise Institute (BEI) to its client roster. BEI is a Denver-based consultancy that provides information and education to owners and advisors about how to exit their companies; PSB will provide marketing communications and media relations support. Another client addition for PSB is Gold Mobile, a division of New Jersey-based Gold Group, is a technology solutions provider that extends and enhances Internet applications to a mobile environment. The firm has joined forces with PSB for a marketing communications campaign. TECH IMAGE / CHICAGO JUST-US Calls on Tech Image for Support JUST-US is an association of Siemens Enterprise Networks users. TI is working with them to support their annual conference and to establish their expertise in the area of telecommunications and data networking. The user group has over 1500 members representing 600 organizations, and is extremely active in its knowledge-sharing and influence. DSM Somos Enlists Tech Image for Content Development and Support Tech Image was chosen by the North American division of DSM Somos to offer guidance and editorial support for its manufactured resins. As a significant nanotech developer, the company needs to document its results and offer case studies that reinforce its leadership position. McGRATH/POWER PUBLIC RELATIONS / SANTA CLARA Agency Announces Expanded Relationship With The Holland, Inc. McGrath/Power Public Relations announced an extended relationship with Vancouver, Wash.-based, The Holland, Inc., parent company of Burgerville restaurants. The partnership is moving from a strict PR focus to a full communications program, including: employee communications, community relations, guest and partner communications and point of purchase and collateral material development. In addition, McGrath/Power will take a larger role in brand development efforts on behalf of the company. The expanded relationship with The Holland, www.worldcomgroup.com 7 Circuit June 2007 Inc. will double the client’s retainer and is largely due to a 15 percent year-over-year increase in sales that has been attributed to McGrath/Power’s efforts. While the McGrath/Power client base is predominantly comprised of technology-oriented companies, the agency regularly has consumer and professional services accounts on its roster. Staff members’ work on this consumer account helps them to look at their technology projects with a different mindset and takes advantage of the agency’s original roots in the consumer market. The expanded relationship with The Holland, Inc. marks the second year that McGrath/Power has served as the company’s agency of record. THE POLLACK PR MARKETING GROUP / LOS ANGELES PPMG Retained by PayPerPost The Pollack PR Marketing Group has been retained by PayPerPost.com, a web-based platform that connects advertisers and consumer content creators to deliver compelling marketing messages, to raise awareness of their service amongst bloggers, advertisers and media buyers. Established in 2006, PayPerPost created a new category in developing a marketplace for consumer generated advertising, and is fueled by the self-expression of bloggers, videographers, photographers, podcasters and participants in social networks. The company is backed by prominent investors including, Inflexion Partners, Village Ventures, DFJ Gotham and Draper Fisher Jurvetson. PPMG Retained by Expungement Assistance Services (EAS) PPMG has been retained as the integrated communications and marketing agency for Expungement Assistance Services (EAS). As part of the program, PPMG has included Liggett-Stashower’s advertising division to provide creative and advertising strategies for EAS. The mission of EAS is to secure a full measure of justice in public and private affairs in regards to the constitutional right to prosperity, to those who are restricted by a criminal record. With emphasis on problems involving basic necessities and fundamental rights of employment and housing, EAS seeks to improve the lives of their clients by providing high quality services and empowering people by relieving the stress and burden of a criminal record. Consumer Practice Group i40 Presentation PPMG would like to thank Account Manager Landon Cowan for the energy and enthusiasm he dedicated to his i40 Consumer Practice Group Presentation entitled Vlogs, YouTube and Viral Video. An audio transcript of the presentation and supplemental video materials is available to view and download on the Worldcom Intranet. RICHMOND PUBLIC RELATIONS / SEATTLE Richmond Public Relations Announces Six New Clients Over the last few months, Richmond Public Relations has begun working with six exciting new clients! Some of our new clients include BabyLegs, the hand made legwarmers that protect crawling babies’ knees and keep their legs warm. The simple yet genius idea was invented by a local Seattle, Wash. stay-at-home mom who began the business by selling BabyLegs out of her diaper bag; Barnard Griffin, a private family-owned winery located in Richland, Wash. The winery currently produces 70,000 cases per year and is available in restaurants and stores around the country; Dig it! The Fossil Workshop, an interactive family fun and learning center that will open a new location in the Everett Mall in Everett, Wash; Jones Soda Co., which is headquartered in Seattle, Wash. and is known as an innovative premium soda in markets across North America; Red Bull Energy Drink, Richmond Public Relations is one of two agencies to date that have been hired to work with Red Bull; and ZEVIA, the world’s first sugar free natural alternative to diet soda. In addition to new clients, Richmond Public Relations is working with Taphouse Grill, which specializes in the largest selection of draft beer anywhere in the Northwest, to launch the grand opening of their new location in downtown Seattle, Wash. this June. www.worldcomgroup.com 8 Circuit June 2007 Congratulations Kirsten Andresen Bell Richmond Public Relations would like to congratulate Kirsten Andresen Bell on her acceptance to SATW, the Society of American Travel Writers. MARINA MAHER COMMUNICATIONS INC. / NEW YORK MMC Kicks FDA Approval Plan into High Gear MMC’s Healthcare Practice marked an important milestone with our first FDA drug approval for GlaxoSmithKline’s Veramyst for the treatment of nasal allergies. Upon receiving word of the approval at 5:45 p.m. on a Friday, the team put the approval plan into action, which included: revising six documents based on final client review, putting the press release over the wire and distributing it to key media contacts, sending the full press kit to select outlets, issuing the first of three b-roll feeds for evening newscasts, and conducting aggressive pitching to media including broadcast, Web, trade and consumer magazines. MMC also leveraged a cadre of 19 clinical investigators and thought leaders to deliver Brand messages. Because the timing of the approval announcement was driven by SEC regulations, MMC had developed action plans for several specific timing scenarios to ensure we optimized media outreach no matter when we got the green light. To date, MMC has secured more than 60 million impressions (more than 2 million from the b-roll alone). MMC Holds Event with $10 Million Smile In just five weeks time, the MMC AquaFresh team launched GlaxoSmithKline’s new AquaFresh White Trays with an event at South Street Seaport in New York with “Ugly Betty” star America Ferrara. There it was revealed that the Brand had secured a Lloyd’s of London insurance policy worth $10 million for Ferrara’s smile – one of the most valuable the prestigious insurer has ever granted for a body part. The announcement is part of a program to raise money for Smiles for Success, a nationwide organization providing free dental care for women transitioning from welfare to work. AquaFresh is donating $1 for every box of product purchased between now and August 31, 2007, and $1 for every person entering the “Beauty That Fits” sweepstakes for a chance to win a trip to Hollywood to meet Ferrara. Before the event, MMC executed a teaser campaign inviting consumers to visit the branded Web site to guess whom the smile belonged to. Insuring Ferrara’s smile helped to strategically spotlight the Brand promise of achieving brighter, whiter teeth without having to spend a fortune. The irony of Ferrara’s TV character wearing braces helped pique media interest. MMC has secured more than 80 million branded impressions to date, including coverage in Reuters, New York Daily News, E! News, Access Hollywood and USAToday.com. BLISS GOUVERNEUR & ASSOCIATES / NEW YORK BGA Executes High Profile Media Tour for CMF Associates BGA kicked off its new relationship with CMF Associates in style with an action-packed media tour in New York in May. As mentioned in the April CIRCUIT, CMF delivers financial and management advisory work to private equity, middle-market and international companies. The aim of the tour was to establish relationships for CMF with key journalists at national and trade publications, as well as to present reporters with new trends in the private equity industry. BGA secured meetings with the Wall Street Journal, CFO Magazine, Dow Jones, Buyouts, MarketWatch and Private Equity International. The day was a great success with CMF securing opportunities with most of the publications, either commenting on stories in the works, suggesting new story ideas, or as a credible source for by- lined articles. CORPORATE INK PUBLIC RELATIONS/ BOSTON CI Expands Security Practice with Two Client Additions Corporate Ink expands its security practice again, with two new fast-growing clients, TriCipher and TriGeo Network Security. They’re targeting front-of-mind issues: TriCipher protects online identities, vital for online commerce, and TriGeo’s positioned to become the security company for the mid-tier market. In both wins, we replaced under-performing agencies. Initial campaigns will focus on media, analyst relations and industry visibility – our bread-and-butter. www.worldcomgroup.com 9 Circuit June 2007 OFF MADISON AVE / PHOENIX OMA Adds Three New Clients Off Madison Ave is working with new clients Naturally Vitamins, JDC Development, Inc. and GS Fine Properties. OMA Clients In the News Off Madison Ave client Arizona Village Communities (www.arizonavillage.com) recently acquired a premium parcel of residential land west of Phoenix where they will develop golf villas in a picturesque mountainside setting. The news was featured in the real estate sections of the Arizona Republic and the East Valley Tribune. Agency client AmSafe was featured in the June issue of Cessna Owner for its aviation airbag restraint. AmSafe recently posted pictures of the airbag and its other restraints on the popular photo-sharing Web site Flickr (www.flickr.com/photos/8086099@N05). OMA Joins MySpace The agency recently launched its own MySpace page at www.myspace.com/offmadisonave. JACK HORNER COMMUNICATIONS / PITTSBURGH JHC on the Move JHC will relocate its Pittsburgh office to the South Side this July, occupying a two-story loft in the newly developed Rivertech Office Works. JHC’s new office will be adjacent to the UPMC Sports Complex and accessible to the popular South Side Works development. Jack Horner launched the business in 1992 in a 350-foot office in Monroeville. The agency moved in 1999 to its current headquarters office, inside a former Westinghouse building located in Forest Hills. In March 2007, that building was sold, creating an opportunity for JHC to move into the city. The agency also has a Philadelphia office, which opened last year in King of Prussia. M. SILVER ASSOCIATES / NEW YORK M. Silver and Stephen Hawking Take Flight For its client Zero-Gravity Corporation, M. Silver recently managed and promoted the Stephen Hawking Zero- Gravity Flight to showcase the thrilling experiences that await ordinary visitors to “near space.” In April 2007, famous physicist Stephen Hawking was the first disabled person to ever experience weightlessness aboard a Zero- Gravity flight, resulting in one of the biggest stories of 2007. Feature segments included NBC Nightly News, Today Show, Good Morning America, CBS Early Show, Fox News, Inside Edition, MSNBC and live reports by CNN; and front page coverage around the world including The Washington Post, London Daily Telegraph, The Wall Street Journal, The New York Times, Newsweek and Time. M. Silver Associates Launches Mexico’s Newest Destination – Riviera Nayarit Even for an agency that specializes in tourism, it is rare to get the opportunity to launch a new destination. M. Silver Associates has commenced work for its newest client which is Mexico’s newest destination, a 100 mile stretch of beach framed by the Sierra Madre Mountains north of Puerto Vallarta. The destination was successfully launched in New York and Toronto. M. Silver Associates is collaborating with Arvizu S.A. in Mexico which represents the destination in the local market. M. Silver Associates Launches the Westin Roco Ki Beach and Golf Resort in the Dominican Republic The Westin Roco Ki Beach and Golf Resort is the first North American branded resort in Punta Cana, the Dominican Republic, a region known for all-inclusive resorts. M. Silver Associates is handling all pre and post launch public relations activities or this luxury resort due to open in May 2008. www.worldcomgroup.com 10 Circuit June 2007 STRATEGIC AMERICA / DES MOINES Branson: ATWT Cast and crew from the CBS daytime drama As the World Turns (ATWT) will film five episodes in Branson, Missouri, the Live Music Capital of the World, as actress Jennifer Landon (Famed actor Michael Landon’s daughter in real life and who plays Gwen on ATWT), searches for fame and fortune as a singer in Branson. In conducting national media relations for this campaign, SA’s has created a streaming video iPod pitch, unique packaging and various pitch angles, to draw the interest of entertainment, lifestyle, business and the soaps’ media. National Media Respond to SA Pitches SA’s media relations has landed client, Employee and Family Resources (EFR), in the Wall Street Journal and HR Magazine and drawn interest from Fortune Magazine for the launch of My Plan After 50, an online program that examines all the issues beyond finances in planning your retirement years. EFR also provides one of the most popular Employee Assistance Programs (EAP) to employers across America. Jet-Alliance, a shared jet ownership company in Westlake Village, Calif., chose SA for national media relations regarding its purchase of the nation’s very first Eclipse 500 jet. The Eclipse 500 belongs to a new category of aircraft called “very light jets (VLJs).” Media coverage included articles in Forbes, Dallas News, The New York Times, Yahoo! Finance and The Business Press. Worldcom Partners Working Together THE POLLACK PR MARKETING GROUP / LOS ANGELES PPMG would like to thank David Moore of Liggett-Stashower for attending a new business meeting with Expungement Assistance Services in Los Angeles. The agency would also like to thank Off Madison Avenue, The Bohle Company, McGrath Power Public Relations Richmond PR and Schneider Associates for their help in brainstorming creative concepts for the agency’s PayPerPost pitch. STANDING PARTNERSHIP / ST. LOUIS Thank you to all the Worldcom partners who submitted their greatest client service anecdotes to Standing Partnership in preparation for Melissa Lackey’s “Outrageous Acts of Client Service” presentation at the PRSA Counselors Academy Spring Conference. We knew our Worldcom partners were dedicated to their clients, but even we were amazed at the commitment by our partners to provide clients with unparalleled service. We’re looking forward to sharing Worldcom’s best client service stories with Counselors Academy attendees in June. STRATEGIC AMERICA / DES MOINES Hats Off to Off Madison Ave SA thanks Chris Sietsema and Eric Reid from the Mighty Interactive division of Off Madison Ave for a training teleconference that provided specific social media insights for many of our clients. This is a great example of making the Worldcom partnership work. Thanks, too, to Laura Hall for coordinating this opportunity with SA. Awards PADILLA SPEER BEARDSLEY / MINNEAPOLIS PSB Places Earns Top Place at Two Awards Padilla Speer Beardsley received two awards from the 2007 National Agri-Marketing Association on behalf of BASF’s Turf & Ornamental and ProVM business. PSB placed first in the Turf and Ornamentals Public Relations Campaign category for the 2006 People vs. the Pros golf event media relations campaign. The firm also placed first www.worldcomgroup.com 11 Circuit June 2007 in the Company & Association Magazines (External) category for publication of TimberLines magazine to forest landowners and consultants. PUBLIC COMMUNICATIONS INC. / CHICAGO PCI Celebrates 14 Honors; Lizards Lead Award Winners May is local awards month in Chicago and Public Communications Inc. celebrated by taking home 14 awards on behalf of six of our clients. The honors were the Publicity Club of Chicago’s Silver and Golden Trumpet Awards and the PRSA Skyline Awards. PCI’s clients were recognized in categories ranging from crisis communications management, issues management and government affairs, to marketing, media relations and individual media kits. Long time client John G. Shedd Aquarium was the award leader with five honors - three Skylines and two Silver Trumpets - for its special Lizards Exhibit. Other multiple winners were the American College of Allergy, Asthma & Immunology’s Nationwide Asthma Screening Program (Skyline Merit Award and Golden Trumpet), the marketing program for Zimmer’s Gender Solutions Knee, (Skyline Award and a Golden Trumpet) and Museum of Science and Industry’s Leonardo da Vinci exhibit (Golden Trumpet and a Skyline). The AIDS Foundation of Chicago received a Silver Trumpet and the Association of Zoos and Aquariums was honored with a Skyline. ST. JOHN & PARTNERS / JACKSONVILLE SJ&P’s Gold Addy For Zaxby’s Campaign Is “Indescribably Good” SJ&P was recently honored with a Gold ADDY award at the district-level competition held in Miami. The agency was awarded for its Zaxby’s “Indescribably Good” campaign, a series of five television commercials which captured unscripted reactions of people eating Zaxby’s freshly-prepared food. The campaign introduced Zaxby’s bundled meal deals, which helped the company compete for share of wallet at lunchtime. The campaign ran in 2006 and has evolved with additional spots currently running in Zaxby’s markets across the Southeast and has contributed to successful sales increases in the past year. A “quick-casual” restaurant chain headquartered in Athens, Ga., Zaxby’s has more than 380 restaurants in 10 Southeastern states. SJ&P Honored At Local Image Awards Ceremony St. John & Partners took home four awards for excellence in public relations programs at the Florida Public Relations Association’s 2007 Image Awards ceremony at the Jacksonville Public Library. The agency was awarded for its Armchair Ad Review, an online survey created by SJ&P to allow individuals to rate their favorite Super Bowl ads. The firm also won three awards for its hurricane preparedness/ response programs for Winn-Dixie. OFF MADISON AVE / PHOENIX OMA Takes Home IABC Award Off Madison Ave won an IABC Copper Quill award on May 10 for its crisis communications plan for client Agua Caliente. TECH IMAGE / CHICAGO Tech Image Repeats as the ‘Best Boutique Firm to Work For’ For the second year in a row, Tech Image was recognized as Best Boutique PR Firm to Work For by the Holmes Group. Mike Nikolich, CEO, and Tim Boivin, Director of Media Relations, attended the gala in New York City to receive the award from Paul. The Holmes Group cited our philosophy of hiring adults and then treating them like adults as a strong factor in this year’s decision. www.worldcomgroup.com 12 Circuit June 2007 Tech Image Brings Home More Hardware The Chicago Publicity Club honored Tech Image with six awards for its creativity during 2006. The agency took home Golden Trumpets for two programs, and four Silver Trumpets as well. Annual campaigns for Protus IP Solutions and GlobalSpec were honored in the highly competitive Marketing category, while the Silver trumpets covered a variety of thought leadership elements. STRATEGIC AMERICA / DES MOINES SA Recognized at Local PRSA and IABC Awards Shows The Iowa chapters of Public Relations Society of America (PRSA) and the International Association of Business Communicators have honored SA. SA, on behalf of clients ABATE of Iowa, Salisbury House and Polk County Health Services received awards in categories of audiovisual, special events and electronic newsletter from PRSA. SA received another ten awards from IABC, including the Award of Excellence for radio public service announcements about motorcyclist safety on the road. SA’s work on the “Salisbury Automobile Classic” earned a Best of Show nomination at the PRSA awards as the judges noted it was the “most thorough, well-documented, data- based evaluation seen in the entire contest.” New Hires MARINA MAHER COMMUNICATIONS INC. / NEW YORK MMC Adds to Healthcare PR Pro to Team The agency has also been experiencing significant growth in staff over the past few months, with 27 new hires since mid January. Our newest staff member, Vice President Jennifer Horowitz, comes to MMC’s Healthcare Practice from Porter Novelli where she served as Vice President, managing the Enbrel business (a treatment for arthritis) for Amgen and Wyeth Pharmaceuticals. Prior to Porter, she was with GCI Group. Jennifer brings 11 years of PR experience, and strong client and team management skills to the MMC Oral Care team. Partners in the News THE BOHLE COMPANY / LOS ANGELES Sue Bohle Lead Speaker on Public Relations for Online Game Development Conference Recognized for her experience in video game PR, Sue Bohle was invited to speak at the first annual OGDC. Sue led a workshop on how developers can build a brand for their companies at the conference. With 30 plus years in the business, Sue Bohle has been involved with video games since the mid ‘80s. She drew from these experiences and shared with the developers the current trends and online PR tactics and explained how game companies can best reach consumers. OFF MADISON AVE / PHOENIX David Anderson Expert Panelist for PR Agency Summit Agency co-founder and managing partner David Anderson was selected as an expert panelist for the Bulldog Reporter PR Agency Management Summit in New York City Sept. 27. Anderson wrote a guest column on agency growth and office space for the June issue of bizAZ magazine. Agency co-founder and executive creative director Roger Hurni’s outdoor activities and international expeditions were profiled in the Business Journal of Phoenix on May 18. Off Arizona Ave vice president/director of public relations Laura Hall and vice president of marketing Paige Chadwick were recognized as candidates for Arizona Woman magazine’s Arizona Woman of the Year award on May 30. www.worldcomgroup.com 13 Circuit June 2007
"COO Report Circuit June 2007"