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Chapter 8 - Web Enabled Enterprise

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Chapter 8 - Web Enabled Enterprise Powered By Docstoc
					Management Information Systems, Fifth
              Edition
   Describe how the Web and high-speed
    Internet connections are changing business
    operations
   Explain the functionality of various Web
    technologies
   Compare and contrast options for Web
    servers
   Explain basic business-to-business and
    business-to-consumer practices on the Web
   Explain the relationship between Web
    technologies and supply chain management

             Management Information Systems, Fifth Edition   2
   Give examples of features and services
    that successful business Web sites offer
   Learn about online annoyances such as
    spam and adware, and how to protect
    against online identity theft




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   Blockbuster faced competition from Netflix
    and Walmart.com
     Online rentals
     E-commerce bandwagon
   Digitized movies in the future
     Download movie to PC




                                                 4
   Several standards standards and
    technologies enable the Web to deliver rich
    information
       HTTP, HTML, XML
       File Transfer
       RSS
       Blogs
       Podcasting
       IM
       Cookies
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   Hypertext Transfer Protocol (HTTP):
    transfer and download Web information
   HTTPS: HTTP secure
   Uniform Resource Locator (URL):
    unique address given to each Web server
     IP address
   Domain name: constructed with letters
     URL also refers to the domain name


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   Hypertext Markup Language (HTML):
    helps developer create Web pages
     Determines look and location of content
   Extensible Markup Language (XML):
    enables creation of various data types
   XHTML: combination of XML and HTML
     Uses opening and closing tags to control
     format

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   File Transfer Protocol (FTP): transmit
    whole files
     Used in all downloads
     Any type of file
     Place file on server for shared use
     Post sold products on Web sites




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   Really Simple Syndication (RSS): family
    of XML file formats
     Helps users check updates
     Communicates short descriptions of content
     Allows transmittal of new info
     Useful on news Websites




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   Blog: contraction of Web log
     Invites surfers to post opinions and art
     Focuses on topic or set of topics
     Trackback notifies bloggers about updates to
      post usage on Web
     Used by business




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   Podcast: publishing sound
     Usually voice
     Post digital audio file on site
     Listen to radio show anytime
     Garageband.com
      ▪ Allows aspiring musicians to post tracks




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   Instant messaging (IM): real-time chat
       Synchronized e-mail
       Chat with group is known as chat room
       Free applications
       AOL instant Messenger
        ▪ Yahoo Messenger
        ▪ MSN Messenger
     In business
      ▪ Chat with sales representative

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   Cookie: file that remembers information
    about surfer
     Record surfer ID
     Figures out preferences
     Provides convenience to consumers
     Temporary cookies installed for single session
     Allows for intrusion into privacy
      ▪ Clickstream tracking: track clicking activities
   Spyware: trace and report online behavior
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   Proprietary Technology: intellectual
    property of developer
     Local search engine
     Shopping cart applications
     Wish lists




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   Web site: Web pages that make up
    information and links
     Needs Internet server
     ▪ Computer connected to Internet backbone
     Business can
     ▪ Install own server
     ▪ Contract server



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   Maintaining server is costly option
     Greatest degree of control
     Requires expertise to set up
   Load balancing: transfer data from busy
    server to less busy server
   Mirrors: servers with duplicated content
   Pure-play: entire business online
   Brick-and-mortar: owns physical stores


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   Web hosting: Web server managing
    service
     Shared hosting: store client Web site on
      same physical server as other clients
     Virtual private hosting: simulate single
      server
     Dedicated hosting: own entire physical
      server
     Co-location: server co-located with other
      clients and host
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   Hosts compared using point system
     Host should allow DBMS
     Dynamic Web pages: enable communication
        between browser and database
       Storage space factor
       Technical support
       Fees for Web traffic
       Scalability

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   Factors to consider when selecting Web
    host
     Help with page design
     Security
     Availability
      ▪ Minimize downtime
     Cost
      ▪ Setup fee
      ▪ Monthly fee
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Figure 8.1: Factors to consider for each Web hosting company

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   Several elements essential to business
     Inquiry interface
      ▪ Connected to database
     Credit-card application
      ▪ Verifies authenticity
     Order-fulfillment system




               Management Information Systems, Fifth Edition   21
Figure 8.2: The components of a Web-based retailing operation

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   Web-enabled business classified
    according to interacting parties
     Business-to-business
     Business-to-consumer
     Government-to-business
     Government-to-consumer




             Management Information Systems, Fifth Edition   23
   B2B forms
     Advertising
      ▪   Search engines: advertise through search site
      ▪   Banners: images placed on Web site
      ▪   Impression: page with banner downloaded
      ▪   Reach percentage: percentage of Web users who
          visited site
     Exchanges and auctions
      ▪ Act as online marketplace
     Online business alliances: collaboration between
     businesses

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Figure 8.3: Spending on search advertising



  Management Information Systems, Fifth Edition   25
   E-Tailing
     Shopping on the Web
     Fulfillment activities
      ▪ Picking
      ▪ Packing
      ▪ Shipping
     Consumer profiling: know customers better
     Conversion rate: proportion of site visitors
     who make purchase
   Auctions and reverse auctions
     Site serves as auction hub
     Name your own price at reverse auction
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Figure 8.4: Online business-to-consumer sales continue to grow in the United
                            States and worldwide
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   Content providers
     Information
     Art
     Classified Ads
   Bill presentment and payment
     Phishing: type of fraud
   Dispersed workforce
     Purchase labor from larger pool
   M-commerce
     Business conducted on mobile devices


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                                Google phishing attack – a sample

                                http://news.netcraft.com/archives/2004/10/
                                20/phishing_attacks_possible_on_google.
                                html




Management Information Systems, Fifth Edition                            29
Figure 8.5: Web-shopping benefits




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Figure 8.6: The top ten U.S. online retailers based on the conversion
                        rates in February 2005


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   Supply chain management on Web
     Extensive use of XML
     Set standards for data formats
   Electronic Data Interchange (EDI) system
    used prior to Web
   Suppliers can join company extranets



              Management Information Systems, Fifth Edition   32
Figure 8.8: Online supply chain management

 Management Information Systems, Fifth Edition   33
   Business success depends on availability
    and use of software
   Several elements to consider to support
    B2C commerce




             Management Information Systems, Fifth Edition   34
   Target customers needing products and
    services
     Most important effort of marketing
     Affects blogs and podcasting




               Management Information Systems, Fifth Edition   35
   Use cookies
     Record shopper movements
   CRM software creates profiles
   Shopper experience becomes asset of
    business
   Tailor Web page to individual customers



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   CRM software and Web page
    customization software combined
     Personalize Web pages
     Select type of e-mail content
     Respect of privacy issue
     Allow customer to tailor products




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   Business on Web saves time
   Fulfillment is major challenge for business
     Activities after customer places order
   Fast shipping desired
   Gets results
     Customer satisfaction
     Faster collection of money



               Management Information Systems, Fifth Edition   38
   Customers need information from
    organization
     Status of order
     Status of shipped item
     Installation instructions
     Troubleshooting
   Email messages sent with information
    about orders
   FAQs
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   Prompt e-mail replies expected
   Proactive alerts expected
   Must take initiatives to de-commoditize
    products
     Commodity: product sold at roughly same
      price by many vendors
     Addition of features prevents product from
      becoming commodity


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   Difficult to identify business activities on
    Internet
   Web has been integrated into daily
    activities
   Commerce and E-commerce generally the
    same thing


              Management Information Systems, Fifth Edition   41
   Netcraft.com – Internet consulting firm
   Arabianbazaar.com
   Apache.org
   MySQL.com
   PHP.net
   XAMPP lite program from apachefriends.org




                Management Information Systems, Fifth Edition   42
   Some industries changed drastically
    because of Web
   HTTP is Internet standard controlling Web
    server addresses
   HTTPS has security features
   Cookies help store state information about
    surfer
   Many Web technologies are proprietary

             Management Information Systems, Fifth Edition   43
   Business can maintain its own server or
    use Web hosting services
   Organizations should consider several
    factors when selecting Web host
   Web-enabled commerce classified into
    B2B and B2C
   B2B trading relies on electronic data
    interchange (EDI) and XML

             Management Information Systems, Fifth Edition   44
   Wireless handheld computers allow
    mobile commerce
   Online businesses must adhere to several
    factors to be successful
   Spam and spyware are online
    annoyances
   Phishing is a pervasive fraud crime


             Management Information Systems, Fifth Edition   45

				
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