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business_and_education_tool

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									  Utilising the Internet as a
Business and Educational Tool
                  by
 Prof. Tal’at Al-Ahmary (Paul) Redd,
                  GTTI
              Contents

• What is the Internet or WWW?
• Part 1 - Utilising the Web as an
  Educational Tool
• Part 2 - Utilising the Web as a
  Business Tool
• Conclusion
 What is the Internet or WWW?

• The WWW/Web can be viewed as:
• A World-Wide collection of distributed
  hypertext
• An integrator of Internet information
• A means of interfacing to remote
  programs
     WWW - A World-Wide
collection of distributed hypertext
• The most common view: "A collection
  of objects, each identified by a unique
  Uniform Resource Locator (URL),
  linked to form a global hypertext"
• For example, go to Leeds University
  <http://www.leeds.ac.uk>
WWW - An integrator of Internet
       information
    Internet protocols can be utilised seamlessly:
•    HTTP        •   Hypertext Transfer Protocol
•    Wais        •   Wade area information service
•    Gopher      •   Tunnelling for desired objects
•    FTP         •   File Transfer Protocol
•    E-Mail      •   Delivered to your E-mailbox
•    News        •   Delivered and even sorted for you
•    Telnet      •   Allowing remote users to login
Part I - Utilising the WWW as an
         Educational Tool
•   What is WWW-Based Learning?
•   What Can The WWW Provide?
•   Development Issues/The Future
•   Summary
•   Where To Get More Information
What is WWW-Based Learning?
• "The provision of a LEARNING
  ENVIRONMENT to the learner” for:
  – Qualifications / Competencies
  – Learning by Doing / Attainment of
    Instructional Objectives
• implying the provision of Material &
  Structure requiring the Enabling of Activity
  through Communication
    Implication: The Provision of
        Material & Structure
•   Curriculum and Course Structure
•   Structured Learning Material
•   Instructional Strategy and Tactics
•   Learning Strategy and Tactics
•   Modes of Support
•   External Sources
•   Tools
      Implication: Requiring The
        Enabling of Activity
•   Management of learning
•   Courseware Delivery
•   Guidance
•   Active learning
•   Collaborative Learning
•   Independent Learning
•   Self Assessment
 What Can The WWW Provide?
• Let’s look at 8 major categories where the
  web can make a difference
 What Can The WWW Provide?
• Delivery of Curriculum and Course Management
• Delivery of learning material that can be viewed in
  a number of ways
• Delivery of learning material of varied content
• Delivery of learning material that is easy to
  maintain and develop, and to which many can
  contribute
 What Can The WWW Provide?
• The potential for active learning
• Collaborative Learning and Support
• Guided and Free Access to External
  Sources to enable Independent Learning
• Self Assessment
World Lecture Hall
                Potential Projects
• In “COMPUTERS AS TUTORS: SOLVING THE
  CRISIS IN EDUCATION”
    <http://www.concentric.net/~Faben1/>
     by Frederick Bennett, Ph.D., the author discusses in
       detail:
•   TUTORING INDIVIDUALS
•   EDUCATING THE DISADVANTAGED
•   EDUCATING BRIGHTER STUDENTS
•   as well as
      Potential Projects, Cont’d
•   FULFILLING THE NEED TO SUCCEED
•   USING EDUCATIONAL RESEARCH
•   DIRECTING MULTIMEDIA
•   ELIMINATING PREJUDICE
•   ELIMINATING SUBSTITUTE TEACHERS
Authoring tools at
www.maricopa.edu
              Summary

• We’ve looked at
•   The Internet or WWW
•   Web-Based Learning
•   What The Web Can Provide
•   Potential Projects
For More Details and Examples
   Visit <http://www.staffs.ac.uk/cital/DL0.html>
    Where To Get More Information
•   The Educator's Guide to Internet Resources
     – http://users.cwnet.com/jedman/index.html
          • Links to help teachers find resources that will help them integrate technology in their
            curriculum. The links are sorted into the following categories ...
     – Alphabetical listing of all links in the above site
        • http://users.cwnet.com/jedman/page27.html
•   Learners Online, Inc.
     – http://www.learnersonline.com/
          • Since 1996, helping teachers, students, and families capitalise on the wealth of Internet
            learning opportunities and resources. Bring along your browser and a curious mind to
            experience the best educational sites on the World Wide Web.
•   Exploring the Internet in Education
     – http://edsitewa.iinet.net.au/start.htm
          • This hypertext tutorial will take you on a tour of some of the educational features of the
            Internet.
Where To Get More Information
 - Searching Search Engines


•www.mamma.com searches all the search engines




•Also try www.about.com and www.4anything.com
Part II - Utilising the WWW as a
           Business Tool
•   What is Web-Based Business?
•   What Can The WWW Provide?
•   Building Your Electronic Store
•   Summary and Closing Thoughts
•   Where To Get More Information
What is WWW-Based Business?
• The provision of a BUSINESS
  ENVIRONMENT for:
• suppliers
• distributors
• retailers
• customers
    What Can The WWW Provide?
•   Creation of a Client Base
•   Product Analysis
•   Market Analysis
•   Expert Advice and Help
•   Recruitment of New Employees
•   as well as ...
    What Can The WWW Provide?
•   Rapid Information Access
•   Wide Scale Information Dissemination
•   Rapid Communications
•   Cost-effective Document Transfer
•   Peer Communications
•   New Business Opportunities
Creation of a Global Client Base

• The Internet is:
• Several million people
• From all walks of life
• In the consumer’s marketplace
            Product Analysis
•   Analysis <http://www.idg.com/research/>
•   Comparison
•   Reports on findings
•   First hand reports from other users
•   Product Ratings
    <http://www.zdnet.co.uk>
           Market Analysis

• Surveys for
  – new products
  – new services
    • Example: The PC Magazine 1999 Service and
      Reliability survey
     <http://www.zdnet.co.uk/pcmag/sandr/1999/>
• Tracking user satisfaction
       Expert Advice and Help

• Easy access to highly paid expert
  contributors to:
• large organizations
• magazines
• other periodicals
• <http://www.microsoft.com/Windows2000/guide/platform/
  reviews/gigaplanning.asp> for Windows 2000 migration.
    Recruitment of New Employees

•   Job lists <http://www.monster.com/>
•   Career Management
•   Usenet groups
•   Categorised for easy searching
Recruitment, Career Management


      http://my.monster.com/
    Rapid Information Access

• Faster than fax and postal service
• Provides soft copy and hard copy
• Transparently international
Voicemail, Faxes and E-mail

  http://www.excite.com/Info/inbox/welcome.dcg
       Wide Scale Information
          Dissemination
•   Using hypertext documents
•   world-wide audiences have access
•   to information
•   if they are aware that it is there
     Rapid Communications

• E-mail - an effective solution to
  telephone tag
• Speed of a telephone conversation
• Semi-permanence of postal mail
    Cost-effective Document
            Transfer
• Charges are not based on the
  quantity of information in a
  document.
• Very short transfer time
• Easy distribution to groups of
  recipients
Effective Document Transfer




http://www.novell.com/download/
       Peer Communications

• Co-researchers and other workers
• Shared knowledge
• Collaborative solutions
• <http://www.idg.com> - “Your source for
  today’s IT news”
   New Business Opportunities
• A place to find new and innovative ideas for
  viable commercial ventures.
• Ideas With Wings- Idea Management Consultants
  - Welcome to Ideas With Wings with Sumit Roy
  and Nanette Kelley, idea management consultants.
  Want to find work that is perfect for you? Looking
  to start your own business and need some
  guidance? http://www.ideaswithwings.com/
 Building Your Electronic Store
• Outsourcing of the complete Web store
• Outsourcing of payment authorisation and
  processing
• http://www.hostindex.com/ - “With
  thousands of companies offering web
  hosting, it's tough to tell which one has the
  right package for you.” (2,662 companies)
              Summary

• We’ve looked at
• Web-Based Business
• What The Web Can Provide
• Building Your Electronic Store
           Closing Thoughts
• The customer first meets you through
  your home page - give them
•   a user area
•   a business area
•   a services area
•   visit <www.yahoo.com> and
    <www.hyperia.com> for examples
User / Business / Service Areas




http://www.7am.com/ticker/firewall.htm
Where To Get More Information
• E-Business
• http://www.hp.com/Ebusiness/main1.html
• http://www.eRetail.net/
• http://www.yahoo.com/business_and_economy/electronic_
  commerce/
• E-commerce software
• http://www.yahoo.com/business_and_economy/companies
  /retail_management_supplies_and_services/electronic_co
  mmerce/software/
               Conclusion
• The WWW can be beneficial in business
  and education.
• To be successful, its use must be planned.
• It can be a competitive edge.

								
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