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					          SOF Health Journal
         School of the Future/

         Newsletter Date
         Volume 1, Issue


                                    LEAD STORY HEADLINE
The purpose of a newsletter is to provide specialized              anyone who might benefit from the information it contains, for
information to a targeted audience. Newsletters can be a great     example, employees or people interested in purchasing a
way to market your product or service, and also create             product or requesting your service.
credibility and build your organization’s identity among peers,
                                                                   You can compile a mailing list from business reply cards,
members, employees, or vendors.
                                                                   customer information sheets, Business cards collected at trade
First, determine the audience of the newsletter. This could be     shows, or membership lists. You might consider purchasing a
anyone who might benefit from the information it contains, for     mailing list from a company.
example, employees or people interested in purchasing a
product or requesting your service.
You can compile a mailing list from business reply cards,
customer information sheets, Business cards collected at trade
shows, or membership lists. You might consider purchasing a
mailing list from a company.
If you explore the Project Gallery, you will find many
publications that match the style of your newsletter. The
purpose of a newsletter is to provide specialized information to
a targeted audience. Next, establish how much time and money
you can spend on your newsletter. These factors will help
determine how frequently you publish the newsletter and its
length.
First, determine the audience of the newsletter. This could be




SECOND STORY HEADLINE
The purpose of a newsletter is to provide specialized              You can compile a mailing list from business reply cards,
information to a targeted audience. Newsletters can be a great     customer information sheets, Business cards collected at trade
way to market your product or service, and also create             shows, or membership lists. You might consider purchasing a
credibility and build your organization’s identity among peers,    mailing list from a company.
members, employees, or vendors.
First, determine the audience of the newsletter. This could be
anyone who might benefit from the information it contains, for
example, employees or people interested in purchasing a
product or requesting your service.
If you explore the Project Gallery, you will find many
publications that match the style of your newsletter.
                                          Page 2 of 4




                                                                                                    “To catch the reader’s
Inside Story Headline                                                                                   attention, place an
                                                                                                    interesting sentence or
The purpose of a newsletter is to provide       example, employees or people interested in             quote from the story
specialized information to a targeted           purchasing a product or requesting your                              here.”
audience. Newsletters can be a great way to     service.
market your product or service, and also
                                                First, determine the audience of the
create credibility and build your
                                                newsletter. This could be anyone who might
organization’s identity among peers,
                                                benefit from the information it contains, for
members, employees, or vendors.
                                                example, employees or people interested in
First, determine the audience of the            purchasing a product or requesting your
newsletter. This could be anyone who might      service.
benefit from the information it contains, for




              Inside Story Headline
The purpose of a newsletter is to provide        reply cards, customer information sheets,
specialized information to a targeted            Business cards collected at trade shows, or
audience. Newsletters can be a great way to      membership lists. You might consider
market your product or service, and also         purchasing a mailing list from a company.
create credibility and build your
                                                 If you explore the Project Gallery, you will
organization’s identity among peers,
                                                 find many publications that match the style of
members, employees, or vendors.
                                                 your newsletter. The purpose of a newsletter
First, determine the audience of the             is to provide specialized information to a
newsletter. This could be anyone who might       targeted audience. Next, establish how much
benefit from the information it contains, for    time and money you can spend on your
example, employees or people interested in       newsletter. These factors will help determine
purchasing a product or requesting your          how frequently you publish the newsletter
service.                                         and its length.
You can compile a mailing list from business                                                      Photo Caption Text




Inside Story Headline
The purpose of a newsletter is to provide       benefit from the information it contains, for
specialized information to a targeted           example, employees or people interested in
audience. Newsletters can be a great way to     purchasing a product or requesting your
market your product or service, and also        service.
create credibility and build your
                                                If you explore the Project Gallery, you will
organization’s identity among peers,
                                                find many publications that match the style
members, employees, or vendors.
                                                of your newsletter.
First, determine the audience of the
newsletter. This could be anyone who might
                                                                   Page 3 of 4




                         Inside Story Headline
                         The purpose of a newsletter is to provide          of your newsletter.
                         specialized information to a targeted
                                                                            Next, establish how much time and money
                         audience. Newsletters can be a great way to
                                                                            you can spend on your newsletter. These
                         market your product or service, and also
                                                                            factors will help determine how frequently
                         create credibility and build your
                                                                            you publish your newsletter at least quarterly
                         organization’s identity among peers,
                                                                            so that it’s considered a consistent source of
                         members, employees, or vendors.
                                                                            information. Your customers or employees
                         First, determine the audience of the               will look forward to its arrival.
                         newsletter. This could be anyone who might
                                                                            Your headline is an important part of the
                         benefit from the information it contains, for
                                                                            newsletter and should be considered
                         example, employees or people interested in
                                                                            carefully.
                         purchasing a product or requesting your
                         service.                                           In a few words, it should accurately represent
                                                                            the contents of the story and draw readers
                         You can compile a mailing list from business
                                                                            into the story.
                         reply cards, customer information sheets,
                         Business cards collected at trade shows, or
   Photo Caption Text    membership lists. You might consider
                         purchasing a mailing list from a company.
                         If you explore the Project Gallery, you will
                         find many publications that match the style




                         Inside Story Headline
                         You can also research articles or find “filler”    might comment upon new procedures or
                         articles by accessing the World Wide Web.          improvements to the business. Sales figures
                         You can write about a variety of topics but        or earnings will show how your business is
                         try to keep your articles short.                   growing.
                         Much of the content you put in your                Some newsletters include a column that is
                         newsletter can also be used for your Web           updated every issue, for instance, an advice
                         site. Microsoft Word offers a simple way to        column, a book review, a letter from the
                         convert your newsletter to a Web                   president, or an editorial. You can also
                         publication. So, when you’re finished writing      profile new employees or top customers or
                         your newsletter, convert it to a Web site and      vendors.
        “To catch the    post it.
   reader’s attention,                                                      Selecting pictures or graphics is an important
  place an interesting   The subject matter that appears in newsletters     part of adding content.
    sentence or quote    is virtually endless. You can include stories
from the story here.”    that focus on current technologies or
                         innovations in your field.
                         You may also want to note business or
                         economic trends, or make predictions for
                         your customers or clients.
                         If the newsletter is distributed internally, you
                    Page 4 of 4
                                                                                         School of the
                                                                                            Future

You business tag
line can go here.
                    Back Page Story Headline
                    In a few words, it should accurately represent   promotional tool is that you can reuse
                    the contents of the story and draw readers       content from other marketing materials, such
                    into the story. Develop the headline before      as press releases, market studies.
BUSINESS ADDRESS    you write the story. This way, the headline
                                                                     While your main goal of distributing a
                    will help you keep the story focused.
                                                                     newsletter might be to sell your product or
     PHONE:         Examples of possible headlines include           service, the key to a successful newsletter is
                    Product Wins Industry Award, New Product         making it useful to your readers.
                    Can Save You Time, Membership Drive
      FAX:          Exceeds Goals, and New Office Opens Near
                    You.
                    One benefit of using your newsletter as a
     E-MAIL:


                    About Our Organization…
                    Think about your article and ask yourself if
                    the picture supports or enhances the message
                    you’re trying to convey. Avoid selecting
We’re on the Web!   images that appear to be out of context.

   See us at:       Microsoft includes thousands of clip art
                    images from which you can choose and
www.Example.com     import into your newsletter. There are also
                    several tools you can use to draw shapes and
                    symbols.
                    Once you have chosen an image, place it
                    close to the article. Be sure to place the
                    caption of the image near the image.

				
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