mahindra _ mahindra today handed over 31 scorpios to the

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					Press Note                                                   For Immediate Release


   Mahindra Bolero & Kerala Police get ready to
              “Take on Anything”
             140 new Bolero Invaders to be deployed
                  for effective police patrolling

Kerala, July 26 2007: Sleek beacon-fitted Mahindra Bolero Invaders will be the
new vehicles of choice for Police Department of Kerala. Mahindra & Mahindra Ltd.,
the leader in utility vehicles in India, handed over 140 new Bolero Invaders to the
Kerala Police Department at a glittering function in Kerala today. M&M won the
Bolero order from the Kerala government against stiff competition from other vehicle
majors in the country. The new Bolero has been styled with a wide array of interior
and exterior features to match the needs of the Police Department.

The Bolero is the country’s most popular SUV and occupies the No. 1 position. The
Bolero’s success in the market is attributed to M&M’s commitment to customer
centricity. Its continued success is a testimony of our understanding the needs of the
Customer and then successfully meeting them. With this, Mahindra & Mahindra has
reinforced its leadership further in the SUV segment.

Over the years, the SUV has evolved as the clear favorite across the country,
evidence of it being a superior value offering with versatile application across all
kinds of terrain and customer needs.

Hon. Home Minster- Kodiyeri Balakrishnan, Director General of Police-
Raman Srivasthava, Additional Director General of Police (Modernization) –
Netto Desmond, Inspector General of police- Loknath Behara attended the
function.

Mr. Vivek Nayer, Vice President, Marketing M&M Auto Sector, said on the
occasion “The Bolero Invader is a tough, rugged & reliable vehicle which together
with its stylish looks and ease of use will complement the Kerala police’s ability to
protect the citizens. Won against stiff competition, it is apt testimony of the
competitive advantage enjoyed by the Bolero, which continues to be India’s SUV No.
1.”

Mr. Jacob Varghese, Deputy General Manager M&M Auto Sector, said “We are
proud to inform you that we have achieved what we call “breakthrough success” in
getting the orders for 140 Bolero Invaders to be supplied to Kerala Police for their
day to day patrolling.”

The vehicles were handed over to respective ministries of the Kerala Police by Mr.
Jacob Varghese, of M&M at a function at Chandrasekharan Nair Stadium,
Trivandrum, Kerala.

                                       ####
About The Mahindra Group
The US $4.5 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra & Mahindra is
the only Indian company among the top four tractor manufacturers in the world and is the market leader
in multi-utility vehicles in India. The Group has a leading presence in key sectors of the Indian economy,
including trade and financial services (Mahindra Intertrade, Mahindra & Mahindra Financial Services Ltd.),
automotive components, information technology & telecom (Tech Mahindra, Bristlecone), and
infrastructure development (Mahindra GESCO, Mahindra Holidays & Resorts India Ltd., Mahindra World
City). With over 60 years of manufacturing experience, the Mahindra Group has built a strong base in
technology, engineering, marketing and distribution which are key in its evolution as a customer-centric
organization. The Group employs over 40,000 people and has several state-of-the-art facilities in India
and overseas. The Mahindra Group has ambitious global aspirations and has a presence in five continents.
Mahindra products are today available in every continent except Antarctica. M&M has one tractor
manufacturing plant in China and three assembly plants in the United States. It has made strategic
acquisitions across the globe including Stokes Forgings (UK), Jeco Holding AG (Germany) and Schoneweiss
& Co GmbH (Germany). Its global subsidiaries include Mahindra Europe Srl. based in Italy, Mahindra USA
Inc. and Mahindra South Africa. M&M has entered into partnerships with international companies like
Renault SA, France, and International Truck and Engine Corporation, USA. The Group recently made a
milestone entry into the passenger car segment with Logan, a product of its JV with Renault SA. Forbes
has ranked the Mahindra Group in its Top 200 list of the World’s Most Reputable Companies and in the Top
10 list of Most Reputable Indian companies.


For further enquiries, contact:
Ms. Roma Balwani
Sr. GM - Head, Corporate Communication
Mahindra & Mahindra Ltd
Phone: (+91-22) 24975176
Fax: (+91-22) 2490 0830
Email: balwani.roma@mahindra.com

				
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