ssi server side includes by alendar

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									Dt:22/11/06

http://www.searchenginegenie.com/search-engine-optimization.htm

SSI- Server Side Includes:

         Server side includes are widely used these days in web design, Lots of forums, large
template based sites etc use Server side includes for better editing of certain pages, Many
people have doubt whether Server side includes AKA SSI cause any problem for search engine
crawlers, From our extensive experience NO, server side coding are done server side, what
ever is parsed to the browser only matters, Lots of search engine crawlers like googlebot (
google's crawler ) , yahoo slurp ( yahoo's crawler ) , MSNbot ( MSN's crawler) are sophisticated
enough to parse good html from complex server side coding, All these crawlers read clear html
and they dont have any problem with server side includes
         SSI code is never a problem these days for top search engine crawlers, For search
engine optimization and search engine promotion purposes SSI is not an hinderance, SSI helps in
editing large sites easily, We recommend using server side includes in your coding since it will
be easy for you to add links especially template based sites like blogs, forums, message boards,
large news sites etc

         The SEO includes the following methods of optimizing.

        Ethical Search Engine Optimization
        Economical Search Engine Optimization
        Affordable search engine optimization
        Seo Forum


ETHICAL SEARCH ENGINE OPTIMIZATION
What is Ethical search engine optimization???

Ethical search engine optimization is the process of optimizing a site complying to the ethics of a search
engine, All search engines have their own quality guidelines, Search engine optimizers or a search engine
optimization company which comply these guidelines are known as ethical SEO companies. There are some
companies which follow the ethics of SEO but many company break the rules.

Some of the rules set by different search engines,

Google Ethical search engine optimization guidelines:

From Google:


Design and Content Guidelines:

        Make a site with a clear hierarchy and text links. Every page
         should be reachable from at least one static text link.
        Offer a site map to your users with links that point to the
         important parts of your site. If the site map is larger than 100 or
         so links, you may want to break the site map into separate
         pages.
       Create a useful, information-rich site and write pages that clearly
        and accurately describe your content.
       Think about the words users would type to find your pages, and
        make sure that your site actually includes those words within it.
       Try to use text instead of images to display important names,
        content, or links. The Google crawler doesn't recognize text
        contained in images.
       Make sure that your TITLE and ALT tags are descriptive and
        accurate.
       Check for broken links and correct HTML.
       If you decide to use dynamic pages (i.e., the URL contains a '?'
        character), be aware that not every search engine spider crawls
        dynamic pages as well as static pages. It helps to keep the
        parameters short and the number of them small.
       Keep the links on a given page to a reasonable number (fewer
        than 100).

Source: http://www.google.com/webmasters/guidelines.html

Yahoo Ethical search engine optimization guidelines:

Pages Yahoo! Wants Included in Its Index

       Original and unique content of genuine value
       Pages designed primarily for humans, with search engine considerations
        secondary
       Hyperlinks intended to help people find interesting, related content, when
        applicable
       Metadata (including title and description) that accurately describes the
        contents of a web page
       Good web design in general

Unfortunately, not all web pages contain information that is valuable to a user. Some
pages are created deliberately to trick the search engine into offering inappropriate,
redundant or poor-quality search results; this is often called "spam." Yahoo! does not
want these pages in the index.

What Yahoo! Considers Unwanted
Some, but not all, examples of the more common types of pages that Yahoo! does not want include:

       Pages that harm accuracy, diversity or relevance of search results
       Pages dedicated to directing the user to another page
       Pages that have substantially the same content as other pages
       Sites with numerous, unnecessary virtual hostnames
       Pages in great quantity, automatically generated or of little value
       Pages using methods to artificially inflate search engine ranking
       The use of text that is hidden from the user
       Pages that give the search engine different content than what the end-user
        sees
        Excessively cross-linking sites to inflate a site's apparent popularity
        Pages built primarily for the search engines
        Misuse of competitor names
        Multiple sites offering the same content
        Pages that use excessive pop-ups, interfering with user navigation
        Pages that seem deceptive, fraudulent or provide a poor user experience

Source: http://help.yahoo.com/help/us/ysearch/deletions/index.html

Alltheweb Ethical search engine optimization guidelines:

Techniques content providers should use:

        Create a site containing unique high quality content with clear navigation and
         an intuitive hierarchy.
        Link appropriately to interesting and useful content and make sure your own
         content is linked to from other pages on the web (one inbound link per page
         is the minimum!).
        Include Metadata (Title, description and keywords) that reflects the specific
         content of the page.
        When writing your pages, think about using words or phrases that people are
         more likely to type in a search box to find your pages

Many web pages are either of little or no value to users or are designed to intentionally trick a search engine
into including inappropriate or low value results in response to a query. Search engines and users often refer
to these listings as "search engine spam". AlltheWeb is constantly patrolling the index to remove spam in
order to improve the quality of search results and the end user experience.

Some examples of pages that exhibit "spam" techniques are:

        Pages that negatively affect the ranking precision and diversity of search
         results.
        Pages that give the search engine content that is topically different than the
         page the user sees (often referred to as "cloaking").
        Pages created exclusively for the purpose of stealthily redirecting the user to
         another page (often built to be attractive to a specific search engine).
        Excessively cross-linking between pages or sites to artificially inflate link
         popularity.
        Pages stuffed with superfluous keywords that are irrelevant or do not make
         meaningful sense.
        Pages, subdomains or domains that have substantially or very similar content.
        Automatically generated pages created with the purpose of flooding search
         engine result pages.
        The use of hidden text and hidden links.

Source: http://www.alltheweb.com/info/about/spam_policy

MSN Ethical search engine optimization guidelines:

Technical recommendations for your Web site
• Use only well-formed HTML code in your pages. Ensure that all tags are closed, and that all links are
functioning properly. If your site contains broken links, MSNBot may not be able to index your site
effectively, and users may not be able to reach all of your pages. For more information about correct HTML
syntax, see the HTML 4.01 Specification.
• If you move your page, use the appropriate HTTP redirection code to indicate whether the move is
permanent or temporary.
• Make sure MSNBot is allowed to crawl your site, and is not on your list of Web crawlers prohibited from
indexing your site.
• Use a robots.txt file or Robots Meta tags to control how MSNBot and other Web crawlers index your site.
Using a robots.txt file will tell Web crawlers which files and folders on your site it is not allowed to crawl. For
more information, see the MSNBot FAQ.
• Whenever possible, use URLs that are simple and easy to read.

Content guidelines for your Web site
• Limit all pages to a reasonable size. An HTML page with no pictures should be under 150 KB.
• MSN Search recommends discussing one topic per page. Use links to take users to related topics.
• To ensure your pages are easy to link to from other sites, keep your URLs simple and static. Complicated
URLs, or URLs that change often, are difficult to use as link destinations. A persistent URL is easier for
users to find and remember, and makes it a more likely link destination from other sites.

Items and techniques discouraged by MSN Search
MSNBot recognizes the following items and techniques as spam, an inappropriate use of the index. Use of
these items and techniques may affect how your site is ranked within MSN Search, and may result in the
removal of your page or site from the MSN Search index.

• Loading pages with irrelevant words in an attempt to increase a page's keyword density. This includes
stuffing ALT tags that users are unlikely to view.
• Using hidden text or links. You should use only text and links that are visible to users.
• Using techniques to artificially increase the number of links to your page, such as link farms.

Altavista Ethical search engine optimization guidelines:

Altavista has the same ethical search engine optimization guideline as Yahoo so when we refer the ethics of
yahoo we can come to a conclusion what altavista sees as a quality site,

Economical Search engine optimization:

Search Engine Genie offers economical search engine optimization for small and medium businesses, We
do economical search engine optimization just to make sure all the sites we work ranks on top, Sole purpose
of search engine genie is to optimize a site for a search engine to make it rank high in all the search
engines, We make sure all those techniques we use are done in a most economic manner, We dont make
our clients spend 10s of 1000 of dollars for quality reliable search engine optimization, We charge them a
mean rate so that it fits there budget and they are happy about it,

Doing a work economical is a great way of making a lot of people happy all clients will be happy to work with
people who do job cheaper than those cheating companies which charge 1000s of dollars, Many company
are scammers and they simply charge many 1000 dollars just to spam the search engines, They never stick
to the ethics they just spam the site and take all your money,

Search Engine Genie Never does that we do all our search engine optimization in a more economical way,
Economical search engine optimization is the important part of search engine genie's success,
Affordable search engine optimization:

One of the important and special feature of search engine genie is the option of optimizing sites for an
affordable price, Webmasters and site owners don't have to spend 1000s and 1000s of dollars for Quality
search engine optimization, When they want search engine optimization from search engine genie they can
expect high quality and high standards of results in top search engines for a mean price,

Our rates are highly affordable comparing to the quality of results we give for our clients we give our clients
top quality top 10 ranking for a very much affordable price, Since we are placed in a country where the cost
of living is a bit lesser than western countries we can do affordable search engine optimization, Same
company in US cannot do it as affordable as we do, It is all because our company basic expense is a bit
lower than companies based in US, we dont have any reason to blame them but since we can give it as a
pretty affordable price we are pretty happy, One thing we want to make it clear is Affordable doesnt mean
any lack in the quality, We give the same quality of results and support than any other company in US, We
have some of the top quality search engine optimizers working for us and they are capable of providing top
quality results in any type of search engines,

If you want affordable search engine optimization at a affordable price contact search engine genie through
our Quote request form

								
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