30
Recrui*ng
Strategies
in
a
Down
Economy
in
30
Minutes:
{Drinking
from
a
Firehose…}
My
Goal
Today…
My
Goal
Today…
…Show
You
30
Recrui7ng
Strategies
in
a
Down
Economy
Webinar
“Take
Aways”
• En7re
PowerPoint
Slide
Deck
• 14‐Day
Trial
of
Broadlook
Diver
(Twice
the
Normal
Trial
Period)
About
the
Speaker
Geoff
Peterson
is
the
Managing
Principal
for
General
Lead
(www.generallead.com)
and
Editor
for
StaffBytes
(www.staKytes.com).
Geoff
has
eight
years
full
life‐cycle
recrui*ng,
Internet
sourcing
and
research
experience
na*onwide,
having
fulfilled
successful
engagements
with
small
organiza*ons
and
Fortune
500
companies
alike.
He
brings
a
wealth
of
knowledge
and
experience
to
the
table
including
Technical
Recrui*ng,
Execu*ve
Recrui*ng,
Internet
Sourcing,
Name
Genera*on,
Compe**ve
Intelligence,
Internet
Research,
Job
Search
Strategy,
and
Recruitment
Marke*ng.
About
General
Lead
General
Lead
(www.generallead.com)
is
a
na*onal
provider
of
talent
delivery,
advanced
sourcing
solu2ons,
and
custom
recruitment
training.
We
provide
resources
for
staff
augmenta*on
and
direct
hire
posi*ons,
as
well
as
sourcing
specifically
for
ac*ve
and
passive
talent
in
the
marketplace
through
compe**ve
intelligence
research,
name
genera*on,
resume
mining,
talent
pooling
and
candidate
marke*ng
and
screening.
In
addi*on,
our
team
creates
cu[ng‐edge
training
for
recruiters,
sourcers
and
human
capital
professionals
to
reflect
the
fast
changing
recruitment
landscape.
Free Test Drive: http://www.generallead.com/sourcing.asp
Broadlook
Diver
*14‐Day
Free
Trial
Included
with
Webinar
:
hUp:// www.broadlook.com/ gpeterson?ref=gpeterson
30
Recrui*ng
Strategies
in
a
Down
Economy
The
Economy
is
Not
in
Good
Shape
Layoffs
are
Everywhere
#1:
Pay
A`en*on
to
Layoffs;
Raid
Compe*tors
#2:
General
Job
Boards
are
Dying;
Go
Niche
#3:
Be
Visible
EVERYWHERE
Online
#4:
Dive
into
Mobile
Marke*ng
#5:
Get
a
Corporate
Facebook
Page
#6:
Start
a
LinkedIn
Group
#7:
Be
Accessible
with
IM
on
your
Website
#8:
U*lize
Online
Press
Releases
#9:
Create
Free
Whitepapers,
eBooks
and
PPTs
#10:
Host
an
Online
Video
Show
#11:
U*lize
Podcas*ng
#12:
Do
Crea*ve
Email
Marke*ng
Campaigns
#13:
Run
Referral
Programs
Online
#14:
Get
Your
Jobs
Listed
in
Search
Engines
#15:
Build
a
“Be`er”
Career
Site
#16:
Run
CPC/CPM/CPA
Ad
Campaigns
#17:
Capture
Talent
with
RSS
Feeds
#18:
Build
a
Passive
Talent
Database
#19:
Tune
Into
the
Blogosphere
#20:
Use
Your
Blog
to
Drive
Talent
#21:
Get
on
the
Microblogs…Especially
Twi`er
#22:
Find
Billions
of
FREE
Documents
Online
#23:
Use
Jigsaw
to
Complete
Your
Puzzle
#24:
Bookmark
the
Web;
Make
it
Your
Library
#25:
Automate
Your
Sourcing
Efforts
#26:
Conduct
Virtual
Job
Fairs
#27:
Create
Custom
Search
Engines
#28:
Find
Passive
Talent
in
Your
ATS
&
Desktop
#29:
Stay
Ac*ve
in
Online
Groups
#30:
Be
Visible
“Locally”
with
Meetup
#31
(BONUS):
Host
Free
Webinars
on
Hot
Topics
The
Sourcer’s
Playbook:
Cu=ng‐Edge
Sourcing
Techniques,
Strategies
and
Secrets
Presented
By:
Geoff
Peterson
Managing
Principal,
General
Lead
Editor,
StaffBytes
January
22,
2009
1PM‐3PM
EST
hUp://sourcersplaybook.eventbrite.com
January
28,
2009
1PM‐3PM
EST
hUp://thesourcersplaybook.eventbrite.com
The
War
for
Talent:
400+
Ways
To
Source
Passive
Talent
Presented
By:
Geoff
Peterson
Managing
Principal,
General
Lead
Editor,
StaffBytes
January
21,
2009
1PM‐3PM
EST
hUp://warfortalentwebinar.eventbrite.com
Important
Informa7on
*Broadlook
Diver
Trial:
hUp://www.broadlook.com/gpeterson?ref=gpeterson
Geoff
Peterson
Managing
Principal,
General
Lead
(www.generallead.com)
gpeterson@generallead.com
(724)940‐9471
Editor,
StaffBytes
(www.sta`ytes.com)
geoffp@sta`ytes.com
LinkedIn:
www.linkedin.com/in/geoffpeterson
TwiUer
ID:
hUp://twiUer.com/geoffpeterson