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					 NFL Alcohol Management
      Best Practices



WHEN EVERYONE TAKES RESPONSIBILITY,


  EVERYONE WINS
 What Is Responsible Drinking?
• The BAC for a DUI is 0.08
• After 3 servings of alcohol in 1 hour on an empty
  stomach, a 150-lb man would have a BAC of
  approximately 0.08



                                                     0.5 oz
             =           =                     =   pure alcohol


12 oz Beer   5 oz Wine       1.25 oz Spirits
 What Is Responsible Drinking?
• It takes a healthy liver 1 hour to process the
  alcohol of one serving
• Drinking multiple servings over several hours
  compounds the time to process alcohol
• Absorption rate factors
   – Age              – Strength of Drink
   – Size             – Rate of Consumption
   – Gender           – Food
 What Is Irresponsible Drinking?
• BAC = 0.266 for drunk driver in Verni case
   – Antonia Verni left a quadriplegic
   – Daniel Lanzaro found guilty, served 5 years
• BAC = 0.19 for drunk driver in Adenhart case
   – Nick Adenhart and two others killed, driver has severe injuries
   – Andrew Thomas Gallo has pled not guilty
• BAC = 0.16 for drunk driver in Mazer case
   – Barry Mazer and his 2-year-old daughter were killed
   – David Whiting sentenced to 35 years
  What Can You Do To Promote
    Responsible Drinking?
• Be Proactive to Anticipate Problems
• Engage ALL Organizations and Employees
  – Open dialogue with concessionaire
  – Sharing responsibility
• Document Efforts –
  – External: Signage for Policies
  – Internal: Tracking System for Incidents and
    Modifications
• Maintain Focus – not a one-time fix
         Reasonable Efforts
• Training ALL facility employees in effective
  alcohol management
• Defining, communicating, and enforcing Code of
  Conduct and alcohol service policies
• Documentation of violations
• Roving alcohol enforcement teams
• Strengthen relationship with liquor control
  agencies
• Tools for guests to support your efforts
                         Training
In addition to this training session, you will be reminded of
our alcohol service policies at each event you work.
                                       Your supervisor will review
                              the stadium’s policies and state
                              laws regarding alcohol sales and
                              service. You will then be asked to
                              sign off on the policies –
                              acknowledging that you completely
                              understand and agree to abide by
                              all rules and regulations.
                                       If you ever have any
                              questions or concerns, you should
                              speak with a Stadium Food &
                              Beverage manager or supervisor.
    All Sports & Entertainment Employees
        TEAM-Certified As of April 2009




           MLB      8,967   31,847   29     44     8,329                 2,623        51,839
            NFL     5,455   23,713   29   1,198    7,546          894     476         39,311
           NHL      2,141   20,187                 2,298         1,738     61         26,425
           NBA      2,212   11,325                               1,808    109         15,454
           MLS      1,156    3,379                                804       3    91    5,433
          NCAA       522      317                          161                          839
    Other Sports     611     2,092         134       41            31                  3,070
     Live Nation     443    12,777          55                                        13,275
Other Non-Sports    1,905     796                                  30                  2,732
           Total   17,296   49,260   29   1,431   12,835   161   2,763   3,272   91   87,139
   NFL Stadium Employees TEAM-
     Certified As of April 2009


 Arizona Cardinals     209    1,084         Houston Texans     112
   Atlanta Falcons     473      98        Minnesota Vikings           160
 Baltimore Ravens       45    7,884   New England Patriots     834    804
     Buffalo Bills    1,744   2,143       New York Giants      177   1,826
 Carolina Panthers              90          New York Jets      155   1,826
   Chicago Bears        48      24         Oakland Raiders           1,550
Cincinnati Bengals            1,621    Philadelphia Eagles     806   5,100
 Cleveland Browns       73    5,381      Pittsburgh Steelers   225   5,572
 Denver Broncos        505      98      San Diego Chargers     103     16
      Detroit Lions     22      20          St. Louis Rams     73
Green Bay Packers       10     356        Tennessee Titans      11
                                                                                         Alcohol Service Policies at NFL Stadiums

                                                             Beers Per ID                Age to                                        Cut-off Policies                                       Max Cup      Liquor        Tailgating
Team                   Facility                         Stands      Hawkers             Check ID    Stands          Hawkers                Suites/Club                  Night Games            Size         Sold         Permitted
Arizona Cardinals      University of Phoenix Stadium         2           2                35       End 3rd Qtr     End 3rd Qtr       1 hour after game ends           Same as day games         24         Suites           Yes
                                                                                                                                     Suites 1 hour after game
Atlanta Falcons        Georgia Dome                           2               2           All      End 3rd Qtr    End 3rd Qtr       Clubs at the end of 3rd Qtr         End of halftime         24           Yes            Yes
Baltimore Ravens       M&T Bank Stadium                       2               2           30       End 3rd Qtr    Beg 4th Qtr        2 hours after game ends          Same as day games         24      Clubs & Suites      Yes
Buffalo Bills          Ralph Wilson Stadium                   2              N/A          30       End halftime       N/A            2 hours after game ends          Same as day games         24      Clubs & Suites      Yes
                                                                                                                   Club seats
                                                                          Club Seats                              only - end of
Carolina Panthers      Bank of America Stadium                2            Only - 2       All      End 3rd Qtr         3rd        Suites 1 hour after game ends       Same as day games         20      Clubs & Suites      Yes

                                                                                                                                   Suites - no new orders after
Chicago Bears          Soldier Field                          2                1          30       End 3rd Qtr     End 3rd Qtr    3Qtr, Club - 4 hrs. after kickoff   5 mins. into 3rd Qtr.     20      Clubs & Suites      Yes
                                                             2;               2;
Cincinnati Bengals     Paul Brown Stadium                1 for night      1 for night     30       End 3rd Qtr     Beg 4th Qtr       90 min after game ends           Same as day games         21           Yes            Yes
                                                             2;               2;
Cleveland Browns       Cleveland Browns Stadium          1 for night      1 for night     30       End 3rd Qtr     End 3rd Qtr       1 hour after game ends          End of halftime            24      Clubs & Suites      Yes
Dallas Cowboys         Texas Stadium                          2                2          30       End 3rd Qtr         No            1 hour after game ends       Same as day games             16      Clubs & Suites      Yes
Denver Broncos         INVESCO Field at Mile High             2                2          All      End 3rd Qtr     End 3rd Qtr       1 hour after game ends       Same as day games             24           Yes            Yes
                                                                                                                                 Suites & 1 bar in each Club are
                                                                                                                                   open 1 hour after game; all
                                                                                                                                  others close at the end of the
Detroit Lions          Ford Field                             2               2           30       End 3rd Qtr     End 3rd Qtr               3rd Qtr              Same as day games             24           Yes            N/A
Green Bay Packers      Lambeau Field                          2               2           30       End 3rd Qtr     End 3rd Qtr       1 hour after game ends       Same as day games             24      Clubs & Suites      Yes
Houston Texans         Reliant Stadium                        2               2           35       End 3rd Qtr     Beg 4th Qtr       1 hour after game ends       Same as day games             24      Clubs & Suites      Yes
Indianapolis Colts     RCA Dome                               2               2           30       End 3rd Qtr     End of Half       1 hour after game ends      Halfway through 3rd Qtr        24           Yes            Yes
Jacksonville Jaguars   Jacksonville Municipal Stadium         2               2           All      End 3rd Qtr    End of 3rd Qtr     1 hour after game ends           Beg. 3rd Qtr              24           Yes            Yes
Kansas City Chiefs     Arrowhead Stadium                      2               2           35       End 3rd Qtr    End of 3rd Qtr Clubs 1 hr after game ends           Beg. 3rd Qtr              24           Yes            Yes
Miami Dolphins         Dolphin Stadium                        2              N/A          35       Beg 3rd Qtr        N/A            1 hour after game ends       Same as day games             24           Yes            Yes
Minnesota Vikings      Metrodome                              2               2           30       End 3rd Qtr     End 3rd Qtr       1 hour after game ends       Same as day games             24          Suites          Yes
                                                                                                   15 min into
New England Patriots   Gillette Stadium                       2               2           All        3rd Qtr      End of Half        1 hour after game ends           Same as day games         20           Yes            Yes
                                                                                                                  Middle of 3rd
New Orleans Saints     Superdome                              2               2           30       End 3rd Qtr        Qtr             2 hours after game ends         Same as day games         24          Yes             Yes
New York Giants        Giants Stadium                         2              N/A          All      Beg 3rd Qtr        N/A             1 hour after game ends          Same as day games         16      Club & Suites       Yes
New York Jets          Giants Stadium                         2              N/A          All      Beg 3rd Qtr        N/A             1 hour after game ends          Same as day games         16      Club & Suites       Yes
Oakland Raiders        McAfee Coliseum                        2              N/A          30       End 3rd Qtr        N/A             1 hour after game ends          Same as day games         24      Club & Suites       Yes
                                                                                                                                  liquor cut beg 3rd quarter; beer
                                                                                                                                  and wine cut 1 hour after game
Philadelphia Eagles    Lincoln Financial Field                 2              1           30       Beg 3rd Qtr     Beg 3rd Qtr                  ends                  Same as day games         16      Club & Suites       Yes
Pittsburgh Steelers    Heinz Field                             2              2           30       End 3rd Qtr     Beg 4th Qtr        1 hour after Game Ends          Same as day games         21      Club & Suites       Yes
                                                        2 for 1st half;
                                                           1 for 3rd
San Diego Chargers     Qualcomm Stadium                    quarter           N/A          All      End 3rd Qtr         N/A           1 hour after game ends           Same as day games         20      Club & Suites       Yes
San Francisco 49ers    Candlestick Park                        2             N/A          30       End 3rd Qtr         N/A                 End of 3rd Qtr             Same as day games         20      Club & Suites       Yes
                                                                                                                                   Suites: 1 hr after game ends;
Seattle Seahawks       Qwest Field                            2               2           30       End 3rd Qtr     End 3rd Qtr          Clubs: End 3rd Qtr                Beg 3rd Qtr           24      Club & Suites       No

                                                                                                                                 Club Level: Concessions
                                                                                                                              stands - end 3rd Qtr; Bars - end
                                                                                                                               4th Qtr; Brew Pub & Suites - 1
                                                                                                                                hour after game ends; Rams
St. Louis Rams         Edward Jones Dome                      2               2           30       End 3rd Qtr    End 3rd Qtr Club - 90 min after game ends           Same as day games         24           Yes            N/A
Tampa Bay Buccaneers   Raymond James Stadium                  2               2           30       End 3rd Qtr    End 3rd Qtr           End of Game                   Same as day games         24           Yes            Yes
Tennessee Titans       LP Field                               2               2           35       End 3rd Qtr    End 3rd Qtr      1 hour after game ends             Same as day games         24           Yes            Yes
Washington Redskins    FedEx Field                            4               4           30       End 3rd Qtr    End 3rd Qtr     2 hours after game ends             Same as day games         20           Yes            Yes
                                           Average            2               2           31       End 3rd Qtr    End 3rd Qtr     1 hour after game ends              Discretion of team        22           Yes            Yes
                  NFL Alcohol Policies
Policy                                                  2008             2009
Description                                             Average          Recommendations
Outside alcohol                                         Banned           Banned
Age to check ID                                         30               All Ages
Number of alcoholic drinks per possession               2                2
Beer cup size                                           22               20
Alcohol sales cut-off time (not club level or suites)   End of 3rd Qtr   End of 3rd Qtr
Alcohol leaving stadium                                 Banned
Pictures of signage




              Besides posted signs, announcements may be heard
              and policies viewed on the video boards periodically
                              throughout the game.
                      Documentation
If an alcohol related incident                         Stadium Food and Beverage
occurs, an incident form                                           Incident Form

should be completed with as         Date & Time:                           Game:
much factual detail as
possible and turned into            Employee Name:

your supervisor at the end          Game Day Position:
of the event.                       Credential #:

                                    Location of incident:
Documentation helps us by:
   –Providing information about     Detailed description of incident (use the back of this sheet if necessary):

   steps taken during an incident
   –Protecting the facility and
   employees from untrue claims
   –Enabling us to track trends
   and implement policy and         Notes and Follow up:
   training changes, if necessary

Incident forms are stocked
in each location.
                                    Employee Signature:
                                    Supervisor Signature:
                 Key Questions
• ID checking – who is responsible?
• What to do when…
   – Underage fans are observed purchasing alcohol or drinking?
   – A fan is observed with more than 2 alcohol servings?
   – A fan shows warning signs of impairment entering the facility?
   – A fan shows warning signs of impairment inside the stadium?
• When do you cut-off consumption but still allow fan to
  remain in stadium?
• What incidents are considered worthy of documentation?
• Do you track the positive alcohol management efforts?
 RESPONSIBILITY HAS ITS REWARDS
• 140,000 fans participated in 2008
• Top 5 NFL teams for Designated Drivers
   –   Baltimore Ravens
   –   Detroit Lions
   –   San Diego Chargers
   –   Tennessee Titans
   –   Washington Redskins
• Arizona Cardinals and Pittsburgh Steelers
  Designated Drivers for the Season
  attended Super Bowl XLIII
• Seattle Seahawks Designated Driver for
  the Season attended 2009 Pro Bowl
 RESPONSIBILITY HAS ITS REWARDS
• NFL Teams with            • NFL Teams Planning
  Fan PSAs                    to Film PSAs in 2009
  –   Buffalo Bills            –   Arizona Cardinals
  –   Chicago Bears            –   Denver Broncos
  –   Cincinnati Bengals       –   Detroit Lions
  –   Green Bay Packers        –   Houston Texans
  –   Minnesota Vikings        –   Seattle Seahawks
  –   Philadelphia Eagles
  –   San Diego Chargers
    Chicago Bears Promotion –
You Hold the Key. Never Drive Drunk.
• Partners
   – DNC Sportservice
   – MillerCoors
   – IL DOT
   – IL LCC
• Goal: 10,001 Designated Drivers
• Program:
   –   T-Shirts for first 100 designated drivers
   –   Keys unlock prizes for all
   –   1 grand prize
   –   Web site tracks progress
Fans Don’t Let Fans Drive Drunk
• New PROACTIVE communications strategy
• Message on all alcohol cups in all NFL stadiums
• Electronic press kits to be sent to all print, radio,
  TV, and Web media in all NFL markets
   – National news release
   – Local news release
   – Customized message points for each NFL team
• NFL Network mentions, commercial lead-ins
• NFL.com link to fansdontletfansdrivedrunk.org
 Fans Don’t Let Fans Drive Drunk
Carolina Panthers Beer Cup Design




                                    Green Bay Packers Beer Cup Design
     ARAMARK Cup Design
When Everyone Takes Responsibility

     Everyone Wins
       Jill Pepper              Todd Smoots
     TEAM Coalition       Stadium Food & Beverage
      703-647-7431         Bank of America Stadium
 jill@teamcoalition.org         704-358-7144
                          smootst@panthers.nfl.com

				
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