10 Autumn A4 edition 2007 by niusheng


									                      Business in Bass Coast
Produced by Bass Coast Shire Council Economic Development Unit                                                   Autumn 2007
Editor: Margaret Murray

                                 National Vietnam Veterans Museum – A Case Study
                                 Most people in Bass Coast Shire will be          Museum. They then set about finding a
                                 aware that the National Vietnam Veterans         suitable site. The gods were smiling and one
                                 Museum, situated on the recently renamed         and a quarter acres of land, adjacent to the
Bass Coast Shire                 Veterans Drive, Newhaven was officially          Phillip Island airstrip, was for sale in 2004
76 McBride Avenue                opened by the Premier Steve Bracks on 9          with favourable terms and conditions (no
(PO Box 118)
                                 March 2007.                                      interest) enabling them to be outright owners
Phone: (03) 5671 2211                                                             in 10 years.
                                 What most people, however, will not be
        (03) 5951 3311           aware of are the years of careful planning       Finance
Fax:    (03) 5671 2222                                                            As they did not have access to large
                                 and the extraordinary amount of hard work
www.basscoast.vic.gov.au         involved in achieving this.                      amounts of finance, construction of the new
Email:                                                                            Museum was staged so that additional
                                 Background                                       sections could be constructed as finance
                                 The Museum had been operating in rented          became available. They developed fund
Economic Development             premises in San Remo since 1998. During          raising activities, donations, grants,
Unit Manager                     this time, more and more memorabilia and         merchandise sales and a cafe as their
Stephanie Symes                  items, both large (tanks, helicopters) and       funding sources.
                                 small (photos, uniforms), were donated to
Event Coordinator                the display.                                     Building
Frank Angarane
                                 The Veterans knew that they needed to            The Veterans did a wonderful job of
Visitor Information              start planning for the future, and so, in 2002   accessing materials. For example, a
Services Manager                 the first serious and detailed business plan     Bellman hanger, initially intended for the
Peter Francis                    commenced, facilitated by the Shire’s Small      Phillip Island Aquatic Centre. They also
                                 Business Development Officer, Margaret           recruited a large number of volunteer
Small Business                   Murray.                                          tradespersons and workers, with an
Development Officer                                                               enormous range of skills, and set about
Margaret Murray                  In 2003, the San Remo building was sold,         implementing the massive works program.
                                 with the Museum continuing on a month to
Economic Development             month rental basis.                              Promotion
Project Officer                                                                   The Veterans wanted a ‘WOW Factor’ as
Roslyn Jenzen                    Once the Business Plan was developed, it         part of the display to ‘educate and entertain
                                 was essential to continually referred to and     kids of all ages from 18 months to 85 years’.
                                 modified.                                        While the Museum is full of a wide range of
                                 Below is a summary of the major                  amazing things, no matter what your
                                 components of this planning and the well         interests, three things stand out:
                                 organised work it led to.                        •    the fabulous audio visual hologram
                                 Purpose                                               display
                                 The main purpose of the Museum was to:           •    the Huey Cobra gunship helicopter
                                 • Provide support and welfare to Vietnam              which is on permanent loan from the
                                     Veterans and their families                       United States Army
                                 • Educate the general public, tourists
                                     and school groups                            •    the original lottery balls which selected
                                 • Become self-funding to ensure the                   those to be conscripted.
                                     Museum’s sustainability.                     The importance of a very high profile Official
                                                                                  Opening was also identified. The Premier
   Premier of Victoria the       New Site                                         was approached and accepted. Other VIPs
                                 With the need to relocate, various options       including the local Federal MLA and a
 Right Honourable Mr Steve
                                 were considered. Metropolitan Melbourne          number of highly ranked Armed Services
Bracks opening the Vietnam       was too expensive. Geelong offered no clear
    Veterans Museum on                                                            personnel were invited. The Official Opening
                                 advantage. Phillip Island with its 3.2 million   had excellent media coverage in both print
       9 March 2006.             visitors annually and its major attractions,     and TV (all Melbourne Nightly News
                                 made Phillip Island the most suitable            Programs as well as interstate coverage).
                                 location to attract the maximum number of
                                 visitors.                                        Now after four years, the new Museum is
                                                                                  open. It is a wonderful testament to the
                                 The Veterans decided that they needed to         determination, hard work, good planning and
                                 purchase a site, rather than rent, so they       great organisation of the Vietnam Veterans
                                 could secure a permanent home for the
                                   Bass Coast Shire Council Economic Development Unit assisting business in Bass Coast
                                  Keeping you informed . . .
                                                                          what’s happening in Bass Coast
                                  What We Do In Economic Development
The South East Business           Interim Exceptional Circumstances                Activity in Wonthaggi
Mentoring Project, a              The Economic Development Unit has been           It is common dilemma for business
project that has assisted 73      working with local farmers and the               associations that their members are very
business people in Bass           Deptartment of Primary Industry on an            busy people. They don’t really have the
Coast and Cardinia Shires,        Exceptional Circumstances (EC) application       time to run the association events and to
and the City of Casey, will       for the Shire. The Federal Government            focus on the future of the business district.
have its website launch on        announced Interim EC Assistance to Bass
                                                                                   There is strong evidence to show that
15 May at Koo Wee Rup.            Coast on 23 March. This means that Bass
                                                                                   shopping centres who have taken on the
The website will be               Coast farmers may now apply for income
                                                                                   services of a ‘Town Centre Manager’ are
www.biztobiz.com.au               support.
                                                                                   very successful in capitalising on those
One of the tools that will be     For information phone Centrelink’s Drought       opportunities.
available to all businesses       Line on 13 23 16. For further assistance the
is the ‘bizchat’ forum,                                                            The Small Business Development Officer
                                  Rural Financial Counselling Service -
where you will be able to                                                          has been working diligently to assist the
                                  Gippsland on 03 5662 9928.
register, create an ID and                                                         Wonthaggi Business Association to
converse with people in           Agricultural Round Table                         change its focus for the future.
business at any time. It is       One of the issues that came out of the
                                                                                   Under the motto ‘Building Wonthaggi’s
anticipated from time to          Agribusinesses Survey was how to address
                                                                                   Business Future’, the Association has
time there will be guests in      the competing factors of high land prices,
                                                                                   developed strategies that will see change
the forum that can answer         new rural zoning, lifestyle properties and
                                                                                   and give their membership much better
your questions.                   keeping viable agricultural businesses on
                                                                                   value for money. They have employed the
                                  good quality agricultural land. The Economic
RECOMMENDED                                                                        services of a part-time Town Centre
                                  Development Unit held ‘The Future of Farming
                                                                                   Manager, Sian Conn, who started at the
READING                           in Bass Coast’ Round Table on 9 March. It
                                                                                   beginning of March. Sian will develop a
                                  included local farmers, the Department of
“What Great Retailers Do”                                                          membership package, raise the level of
                                  Primary Industry, Department Sustainability
by David Jenkin                                                                    membership and develop an event calendar
                                  and Environment, Landcare, Property
                                                                                   for the coming year.
                                  Valuers, Real Estate Agents and Shire
50 Keys to make your shop         Council officers.                                Events
a winner.                                                                          We are currently in our peak period for
                                  Visitor Information Services
                                                                                   community Events with at least one, but
In this book David has            An exciting development in the Shire’s Visitor
                                                                                   generally two or three events, on each
delivered well researched,        Information Centres is the performance of the
                                                                                   week between New Year and Easter
practical advice, ideas and       new online accommodation and ticketing
                                                                                   across the Shire. Visitor numbers
information on the secrets of     system, called Bookeasy. The new system
                                                                                   continue to be very high and without
good retailing from all over      was purchased in June 2006, and has been
                                                                                   exception all events to date have had
the world. It should be in        in place for the 2006/2007 financial year.
                                                                                   excellent patronage.
every retailer’s library.         The value of accommodation bookings
                                                                                   A number of new events have taken place
                                  through the whole Visitor Information Centre
David Jenkin started his                                                           and, given their success, look like
                                  Network has increased by 31% to the end of
career in retail as a sales                                                        becoming annual events. In particular, the
                                  January 2007, and ticket sales are up by
assistant and went on to be                                                        Chill Island Music Festival at Churchill
                                  28%. This is largely due to the increased
the Regional Chief Executive                                                       Island went extremely well. As a result
                                  accessibility of the new system, and the fact
of the Myer Emporium. He                                                           Churchill Island is expected to become the
                                  that it is an online system, which staff and
has advised governments,                                                           venue for more musical events in the
                                  the public can log onto from a computer
created innovative retail                                                          future, particularly in off peak times to help
                                  anywhere in the world.
concepts and has observed                                                          maximise their benefit.
retail best practice in over 50   The new system is supported by a website,
                                                                                   The record visitor numbers have created
countries.                        www.visitbasscoast.com , which has
                                                                                   some issues with traffic management.
                                  information and photographs of
                                                                                   Planning for traffic management is now
Published by Baraka House         accommodation to make it easier to select
                                                                                   becoming one of the most important
Publishing, PO Box 226,           the right venue. You can book
                                                                                   components of planning an event.
Canterbury 3126.                  accommodation anywhere in the Bass Coast
                                  Shire by logging onto the site.
At $34.95 it is a great
                                  THE VICTORIAN SMALL BUSINESS EXPO
                                  The Victorian Small Business Expo 2007 will bring together the single largest gathering of
                                  business owners, managers and entrepreneurs actively seeking products, services and
                                  education to further business growth. The event is to be held from August 11th to 13th at
                                  the Melbourne Exhibition Centre - Southbank during the Victorian Government’s Small
                                  Business Month. Phone: 1300 781 980 for further details.

                                    Bass Coast Shire Council Economic Development Unit assisting business in Bass Coast
Getting down to business . . .
                                     tips, ideas, information and assistance

Business newsletters                                                                                BUSINESS VICTORIA
A newsletter is one of the best ways to keep           a credit card or just take an online
your name in front of your clients, your               order which is processed manually? Or        Business Victoria is a
associates, and others that may be your target         perhaps, you want to build an
market. A newsletter allows you to show them                                                        comprehensive online
                                                       information site where visitors sign-up
that you are more than just someone who runs a                                                      resource designed to
                                                       to receive or download great content,
business, but someone who is willing to                articles, music and other information. It    help you start, run and
communicate with them to keep them informed            could also be that you simply want to        grow your business. For
and share your business news.                          showcase your business with a                information on many
It does several things:                                brochure-type website. Whatever it           aspects of running a
     • It builds a rapport with your customer          may be, it is important that you have a      business in Victoria this
     • It keeps them tuned into your business          clear website goal.                          is your first stop.
         and what it has to offer                   3. Language and content. Always                 www.business.vic.gov.au/
     • It becomes a marketing tool where you           develop content with customers in
         can tell your customer about new              mind, in a language that they
         products etc                                  understand. It is easy to fall into the      AUSTRALIAN
     • It creates a database of your clients           trap of writing content that is full of      GOVERNMENT
         which is invaluable if and when you           jargon, and worse, it’s all about you        Thinking of starting a
         choose to sell your business.                 and your company. Good content
                                                       usually highlights customer benefits.        business?
It need only be a page, but develop your               The best way to do this is to make           Do you have an idea for
newsletter and make it regular. It has been            sure the content answers a very simple       a new business venture?
proven to be an invaluable tool of business.           question: “What’s in it for customers?”      Proper planning is the
Did you know?                                                               Source: Melbourne IT
                                                                                                    key to turning your
There is a website specifically developed for                                                       dreams into reality.
businesses run by families. Family Business         Help for small business in getting the
Australia is a not-for-profit, national member-     right mix of skills
                                                    While business loses millions of dollars        Consider these issues
based organisation for families, who run a                                                          when you’re thinking of
business.                                           through fraud every day, quite often losses
                                                    are made through ill-equipped people            starting a business.
                                                    making bad judgements and poor                  • What do I need
From spouses to cousins and beginners to
empires, the emphasis is on helpful information,    decisions. Using the right mix of skills,          before I get started?
education, training, research and discussion to     training and experience in business can be      • Am I ready?
ensure you or your clients’ businesses prosper      a relatively simple way of reducing the level   • How can I get advice
for generations to come.’                           of the business’ exposure to risk.                 and support?
                                                    CPA Australia has published a guide to          • What type of
It can be found at http://www.fambiz.com.au/                                                           business should I
                                                    help small and medium businesses find the
Also FAMILY BUSINESS WEEK is 7-11 May               right person to manage their business              start?
2007. For further details please go to the          finances. Named ‘Minimise Risk -                • Which business
website.                                            Maximise Potential’ the guide explains the         structure should I
                                                    difference between a bookkeeper, an                choose?
Do’s and don’ts of developing a successful          accountant and a CPA qualified                  • How do I choose a
website.                                            accountant. It also explains at what point in      business name?
                                                    the growth of a business they should use        • How do I write a
1. Know your audience. It is important that
                                                    either a bookkeeper or an accountant.              business plan?
   you understand your target audience - who
                                                    CPA’s Aneta Pazeski says many                   • How do I write a
   are they, what information do they want from
                                                    businesses cut corners or don’t understand         marketing plan?
   you, are they web savvy, are they security
                                                    who they should employ, and while daily
   conscious? The more you know about your                                                          • How do I develop an
                                                    financial processing involves a different set
   customers, the better equipped you will be                                                          export plan?
                                                    of skills to those needed for strategic
   at creating a site that enhances customer                                                        • How do I develop a
                                                    business planning, many businesses
   relationships which in turn helps you make                                                          succession plan?
                                                    wrongly assume the same staff can cover
   more sales.                                                                                      • What planning tools
                                                    all these functions. These assumptions can
2. Have a clear website goal. Do you want                                                              can help me?
                                                    come with costly results. Ask your
   customers to transact on your website with                                                       • Are you ready
                                                    accountant for further information.
                                                                                                    • Business plan guides
Business in Bass Coast Newsletter survey results                                                       and templates
                                                   Quality        Favourable    Unfavourable        • Marketing plan
                                                   Useful            85.25%          14.75%
          These are the results of
                                                                                                    • Export plan guides
          our recent survey                        Length            88.24%          11.76%
                                                                                                       and tools
                                                   Presentation      85.71%          14.29%
      Bass Coast Shire Council Economic Development Unit assisting business in Bass Coast
Succeeding in business . . .
                                                                 a local enterprise
Harmony Health Fitness and Natural Healing Centre
                                                being able to develop and support a local
                                                client base”.                                    SMALL BUSINESS
                                                What successful marketing strategy               COMMISSIONER
                                                have you used?                                   offers assistance on retail
                                                Alan said, “We have not done a lot of            tenancy matters, or if a
                                                advertising, but what we have done has           dispute arises, the SBC
                                                been successful. We have found a letter          can seek to resolve it
                                                box drop of a flyer has been very useful to      before it develops into a
                                                our business. Mostly our business works          costly legal action.
                                                on referral from other customers, which is a     Telephone 13 22 15 Toll
                                                great way to build a business”.                  Free 1800 136 034
                                                How important is staff presentation?
        Alan Close and Deb Jordan               “We try to keep a professional look by           THE VICTORIAN
                                                having a uniform and we believe customer         BUSINESS LINE
Harmony Health sits nicely up in the
                                                service is paramount to our business. We         provides access to the
beautiful Strzelecki hinterland overlooking
                                                will go the extra mile for our customers         Victorian Government’s
Wonthaggi and towns in the valley below
                                                because we see it as important to build          small business services.
with the seas of Bass Strait in the distance.
                                                relationships” said Deb.                         Available from 8am - 8pm
What a beautiful place to get out of bed and
look at this panoramic view each day            What does the business provide?                  Monday to Friday and
knowing this is a place of work.                                                                 9am - 2pm Saturdays, the
                                                Natural therapies, comprehensive weight          13 22 15 number offers
How long have they been in business?            loss programs, fully equipped gymnasium,         small businesses in Bass
                                                remedial massage, personal training and a        Coast quick response to
Alan Close is an ex professional sportsman
                                                long list of other services. Alan is a motiva-   virtually any small
and coach with 25 years experience in
                                                tional speaker. Also there is a café where       business question.
coaching and training state, national and
                                                you can get coffee and snacks during gym
world ranked athletes and teams. He has
many years experience operating a fitness                                                        DO YOU NEED HELP
centre and more recently, his successful        What is your business tip?                       WITH YOUR SMALL
natural therapy centre.                         “Always make the customer your number            BUSINESS?
Deb Jordan has always had a keen interest       one priority. Create a great partnership with    Do you want to start a
in sport both as a participant and a sup-       your customer. It develops loyalty and gives     small business?
porter. She has played netball, basketball,     your customer a feeling that they are
tennis, table tennis and enjoyed long           important to you and that you are their          An officer from the
distance running, completing a marathon in      friend. They should leave us at least feeling    Victorian Government
1983. Deb was also been involved as a           as good as when they arrived, preferably         Department of Innovation
manager with the Gippsland State Netball        much better”.                                    and Regional Development
League team. Together with husband Alan,                                                         (DIIRD) is available for a
                                                Harmony Health
they provide an experienced team and have                                                        free one-on-one
                                                1475 Loch Wonthaggi Road
been in business in Bass Coast for about                                                         consultation.
                                                GLEN ALVIE
fifteen years.                                  Phone: 03 5678 3356
                                                                                                 WHEN: 1st Thursday of
Why did you set up business in Bass             www.harmonyhealth.com.au
                                                                                                 each month
 “We found this property and decided that it         DIARY DATE: 11 July 2007                    Sessions are for one hour
was close enough to Melbourne to keep in           Wonthaggi HBB & Small Business Network        and are by appointment
touch with our city based clients as well as                                                     only. All meetings are
                                                 AusIndustry and Bass Coast Shire                strictly confidential.
                                                 Council Small Business Development ran
                                                 a very successful Home Based Business           To make an appointment
                                                 (HBB) and Small Business dinner and             or to obtain more
    “In the business world an executive          network meeting in Wonthaggi. It was a          information, please contact
    knows something about everything,            great night and there was strong                the Economic
    a technician knows everything                attendence. The feed back has been
                                                                                                 Development Small
    about something and the                      excellent. If you would like details of the
                                                 next event then send email to                   Business Development
    switchboard operator knows
                                                 m.murray@basscoast.vic.gov.au and type          Officer on (03) 5671 2211
    everything.”    Quote:Harold Coffin
                                                 HBB in the subject line and send or             or
                                                 phone 03 5951 3384                              (03) 5951 3311 email
  Bass Coast Shire Council Economic Development Unit assisting business in Bass Coast

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