Myojo Foods Company (S) Pte Ltd
The Instant Noodle
With a catchy commercial jingle and innovative
localisation of its products to consumer tastes,
Myojo Foods is one of the leading instant noodle Myojo Foods Co (S) Pte Ltd
brands in Singapore. In operation for more than 16 Chin Bee Road
three decades, the company has consistently focused Singapore 619826
+65 6265 2447 tel
on serving its customers a new lifestyle through +65 6265 2753 fax
the adaptation of local traditions and flavours in firstname.lastname@example.org
its instant noodles. Today, Myojo products are www.myojosingapore.com
widely distributed to, and enjoyed by consumers Tasty Singapore-endorsed brands: Myojo
in Asia, North America and the Middle East.
Knocking two bamboo sticks together was a noodle hawker’s “Instant noodles have to have that unique texture, springiness
traditional way of attracting customers. For Myojo Foods, when cooked, good bite and flavours that cater to local tastes,”
utilising this unique local method in their broadcast commercials says Mr Yasunori Yoshimi, Managing Director of Myojo Foods.
has been an inventive method to create an instant bond with “At Myojo Foods, our product development team constantly
its Singaporean customers. The easy-to-remember jingle has conducts market research to create new product recipes. Besides
also created instant recognition of the well-loved Myojo brand taste testing and sensory evaluation, we go for food testing.
and its instant noodles. This enables our team to create more flavour variations to target
and suit different generations and different target audiences.”
Established as the Myojo Foods Company (S) Pte Ltd in 1970,
the company was the first in Singapore to manufacture instant Based on Myojo’s extensive research, the company recently
noodles. Its first flavour – Myojo Chicken Tanmen – continues launched its Bowl Vegetarian Curry, the first of its kind in the
to be one of the company’s best selling items since its launch market, and a product Myojo believes will meet the needs of
more than 30 years ago. Since then, Myojo has steadily increased its vegetarian consumers. It also plans to develop healthier
its variety of products to include noodle varieties that include choices for its other consumers and will be pushing out new
instant cup noodles and ready-to-cook rice noodles. Today, the flavours soon.
company boasts 17 different flavours for its instant noodle
series and eight flavours for its new Bowl noodle series. With the recent acquisition of its Japanese parent by Nissin
Foods, Myojo will be able to count on more advanced
Importing technologies from its parent company in Japan, technologies and marketing expertise. Besides expanding its
Myojo Foods ensures its products go through stringent markets to countries like the USA, China and South America
in-house quality checks, before and during preparation. Raw where Nissin Foods has businesses, it will also be looking
materials are tested and issued a Certificate of Analysis before at other countries such as Vietnam and Russia. For Myojo,
they can be used. Quality checks are also performed during this is an opportunity to extend its brand beyond Singapore,
the manufacturing process to ensure low moisture levels and serving its delicious noodles and other products to customers
to prevent microbiological contamination. The noodles undergo all over the world.
a rigorous manufacturing process, from mixing of raw
ingredients to steaming and then frying, before they are cooled
and packed for sale and distribution.