Digital Storytelling: Movie Maker Rubric
International Food Presentation
4 3 2 1
Point of View - Establishes a purpose
Establishes a purpose There are a few It is difficult to
Purpose early on and
early on and lapses in focus, but figure out the
(International maintains focus for
maintains a clear the purpose is fairly purpose of the
Company’s most of the
focus throughout. clear. presentation.
Images create a Images create an
An attempt was
distinct atmosphere atmosphere or tone
made to use images
or tone that matches that matches some Little or no attempt
to create an
Images/Choice of different parts of the parts of the story. to use images to
Content story. The images The images may create an appropriate
it needed more work.
may communicate communicate atmosphere/tone.
Image choice is
symbolism and/or symbolism and/or
Strong awareness of Some awareness of
Some awareness of
audience in the audience in the
audience in the
design. Students can design. Students can
design. Students find Limited awareness of
Point of View - clearly explain why partially explain why
it difficult to explain the needs and
Awareness of they felt the they felt the
how the vocabulary, interests of the target
Audience vocabulary, audio vocabulary, audio
audio and graphics audience.
and graphics chosen and graphics chosen
chosen fit the target
fit the target fit the target
Voice quality is clear
Voice quality is clear
Voice quality is clear and consistently
and consistently audible throughout Voice quality needs
Clarity of Voice audible through
audible throughout the majority (85- more attention.
some (70-84%)of the
the presentation. 95%) of the
Occasionally speaks Tries to use pacing
The pace (rhythm too fast or too slowly (rhythm and voice
No attempt to match
and voice for the story line. punctuation), but it is
the pace of the
punctuation) fits the The pacing (rhythm often noticeable that
Pacing of Narrative storytelling to the
story line and helps and voice the pacing does not
story line or the
the audience really punctuation) is fit the story line.
"get into" the story. relatively engaging Audience is not
for the audience. consistently engaged.
Grammar and Grammar and usage Grammar and usage Grammar and usage Repeated errors in
Language Usage were correct (for the were typically were typically grammar and usage
dialect chosen) and correct (for the correct but errors distracted greatly
contributed to dialect chosen) and detracted from story. from the story.
clarity, style and errors did not detract
character from the story.
Music stirs a rich Music stirs a rich
Music is ok, and not
emotional response emotional response
distracting, but it Music is distracting,
Meaningful Audio that matches the that somewhat
does not add much to inappropriate, OR
Soundtrack (0 points story line well. matches the story
the story. Not was not used. Music
will be assigned for Images coordinated line. Images mostly
coordinated with is created with
use of copyright with the music. coordinated with the
images. Music is royalty free sound
music) Music is created with music. Music is
created with royalty loops.
royalty free sound created with royalty
free sound loops.
loops. free sound loops.