TDU_PR_Aug08

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					                                                                                                                     press release
                                                                                                                                              Contact:
                                                                                                                               Jen Sale, Fabulous.com
                                                                                                                                      +61 7 3007 0000
                                                                                                                                   PR@Fabulous.com

                                                                                                 Michael Collins, Internet Commerce Association
                                                                                                                                (202) 657-4570
                                                                                                                Michael@InternetCommerce.org




     T.R.A.F.F.I.C. DOWN UNDER TO DONATE PROFITS TO INTERNET COMMERCE ASSOCIATION
                     Australian conference supports domain name industry non-profit organization

Brisbane, QLD, AUSTRALIA and Washington, DC, USA (August 5, 2008) – Fabulous.com and T.R.A.F.F.I.C., joint organizers of
the upcoming T.R.A.F.F.I.C. Down Under domain name conference, today announced that all profits from attendees and event
sponsorships will be donated to the Internet Commerce Association (ICA), the non-profit advocate for the domain name industry.

The ICA is a grass roots organization which has been formed to ensure domain services and owners are robustly represented in areas
of great risk and importance to the global domain community. The ICA utilizes dues and contributions to enable activities related to
legislative lobbying, regulatory representation, industry public relations, legal test case support, industry publication of statistics and
reports, revenue research, and market intelligence. In order for the association to continue and expand its activities, it requires the
support and participation from current members, and also from the entire professional domain name community.

T.R.A.F.F.I.C. Down Under targets an international pool of attendees including domain owners, domain registrars, online advertisers,
sponsors, investors, media, advertising executives, venture capitalists, financial analysts and industry experts. The event is scheduled
for November 18th – 20th, 2008, and will be held at the Sheraton Mirage Resort, Gold Coast, Queensland, Australia. Conference
participants will experience three days of intense workshops, key industry speakers and networking events, while contributing to the
industry’s trade association.

 “This is a fantastic opportunity to support the ICA while networking with prominent domainers and industry leaders. We have
planned an event where delegates will work and play hard in an environment like no other,” said Dan Warner, Fabulous.com Chief
Strategy Officer.

ICA Executive Director, Michael Collins, encourages community members to support the ICA by attending T.R.A.F.F.I.C. Down
Under, “We greatly appreciate T.R.A.F.F.I.C. Down Under’s contribution to the association, and we hope the community will follow
suit and support ICA by attending the event in November.”

For more information about the conference and delegate registration, please visit the official T.R.A.F.F.I.C. Down Under website,
www.TrafficDownUnder.com. To learn more about the Internet Commerce Association, please visit the website,
www.InternetCommerce.org.

                                                                         ###

Note to Editor: Images, logos and interviews on request. For further information please phone +61 7 3007 0000 or email
PR@Fabulous.com.




                                                                   Fabulous.com
                           Level 10, 243 Edward Street · Brisbane, QLD 4001 · AUSTRALIA · +61 7 3007 0000 · www.Fabulous.com
About Fabulous.com and the Dark Blue Sea Group
Fabulous.com is operated by the Australian listed company, Dark Blue Sea Ltd. DBS owns more than 500,000 high quality, commercially focused, generic keyword
domain names (web sites).The DBS suite of products includes Fabulous.com (an ICANN accredited domain name registrar), the Domain Distribution Network
(aftermarket domain distribution and fulfillment services), DarkBlue.com (online advertising affiliate network) and Roar.com/PageSeeker.com (online advertising
portals) which combine to provide a fully integrated internet marketing platform. Dark Blue Sea is listed on the Australian Stock Exchange (code: DBS) and has a Level
1 over-the-counter ADR program through the Bank of New York (code: DKBLY). For more information, visit www.Fabulous.com and www.DarkBlueSea.com.

About T.R.A.F.F.I.C.
Presented by the World Association of Domain Name Developers, Inc. (WADND), T.R.A.F.F.I.C. is the domain industry’s premier conference. T.R.A.F.F.I.C. brings
together domain owners, search engine companies, leading registrars, pay-per-click aggregators, sponsors, Wall Street investors, the banking, financial and advertising
communities, as well as analysts, developers and experts on targeted traffic. An invitation-only event, conference attendees collectively control over 10 million domain
names and host tens of millions of unique visitors to their websites every day. Legendary “domain king” Rick Schwartz and Howard Neu, a prominent Intellectual
Property attorney and former three-term mayor of North Miami, Florida, co-founded and manage the event through their company, WADND. Corporate headquarters
are located at 1152 N. University Drive, Suite 201, Pembroke Pines, Florida, 33024. For more information, email Admin@TargetedTraffic.com or visit
www.TargetedTraffic.com.

About Internet Commerce Association
Internet Commerce Association is a non-profit trade organization representing domain name investors and developers, and the direct search industry. ICA is made up of
responsible businesses and individuals who have joined together to improve public confidence in internet commerce. Based in Washington D.C., its mission is to
promote and share best practices among participants in the domain name industry and to educate consumers, policy makers, law makers and the media about the value
and benefits of direct navigation traffic and the domain name industry. For more information, visit www.InternetCommerce.org.




                                                                            Fabulous.com
                                Level 10, 243 Edward Street · Brisbane, QLD 4001 · AUSTRALIA · +61 7 3007 0000 · www.Fabulous.com