Military_Saves_March_2009_Meeting by shimeiyan


									Military Saves Week 2009
      After Action Report

         • Welcome
         • Introductions
         • Initial post-Week Results (staff and
           around the room)
         • Next steps in reporting and
           evaluation (Steve)
         • Re-branding – presentation
         • Deployment Savings resource
         • Youth
America Saves
     • visits:
       – Dec: 31,705
       – Jan: 40,414
       – Feb: 57,595
     • visits:
       – Dec: 6,017
       – Jan: 9,728
       – Feb: 25,088
     • Press Hits: Over 100, including some
       great local press. Covered by Humberto
       Cruz, Bloomberg, Jean Chatzky, Chicago
       Trib, Newsday, US News & World Report
America Saves

       • Groups:
         – National/regional/statewide: 130+
         – Local groups that filled out participation
           survey: 400+

       • Savers enrolled
         – 23K since beginning of the year
         – Up to 161K from 138K
Top 10 Referring Websites

Top 10 Viewed Pages

       1. Military Saves
       2. Enroll Now
       3. Resources
       4. About Us
       5. Why Join
       6. Individual Resources
       7. Success Stories
       8. Organizational Resources
       9. Media
       10.Graphics Package
Top 10 Countries

        1. Spain
        2. Japan
        3. Germany
        4. UK
        5. Iraq
        6. Italy
        7. S. Korea
        8. Turkey
        9. Kuwait
Top 10 Unusual Countries

        1. Nigeria
        2. Russia
        3. Cuba
        4. China
        5. Lebanon
        6. India
        7. Ukraine
        8. Iran
        9. S.Africa
        10. Vietnam
Most Unusual Endorsement
Numbers of visits to
As of March 11, 2009
Military Saves Week 2008/2009

                                     Military Savers
                      1/1/2008 –         2/24/2008 -         1/1/2009 –     2/22/2009 -
                       3/9/2008           3/1/2008            3/9/2009       3/1/2009
        Navy                  1739                 1141              3392            2050
      Air Force               4762                 2534              5607            2985
       Army                   3146                 1695              5346            3001
      Marines                  447                     337            632             319
  Total in Database          13981                 7972             18136           10354

ABA Military Saves Activity
        • The ABA Education Foundation, the
          financial education subsidiary of ABA,
          promoted America Saves and Military
          Saves to 8,000+ bankers through three
          editions of its e-newsletter, The Spirit of

        • In addition, bankers will be asked to
          report their activities to America
          Saves/Military Saves in the March
          edition of The Spirit of Banking.

       • Had email dialogue with VCSAF
         regarding Mil Saves
         – He asked A1 to get involved and learned A1
           is involved, hosting campaigns across the
       • Confirmed Mil Saves has booth at
         ASMC PDI in San Antonio
         – Working to get volunteers to man the
         – Captured time slot to brief Presidents
       • Booz Allen hosting Jun event
InCharge Education Foundation
Military Money
     • Distributed Military Saves information
       in the Military Money Insider January
       and February e-newsletter (13,000
     • Distributed Military Saves info in the e-newsletter
       (2500 subscribers)
     • Inserted the Military Saves poll on
       the website
     • Attended the Military Saves kickoff
       event held at the Pentagon

       The National Military Family Association
          highlighted Military Saves in our
            feature article of The Voice and
              participated in the Financial
           Challenge Event at the Pentagon.
       Office of Personal Finance
OUSD (Military Community and Family Policy)
               12 March 09
Military Saves Campaign 2009

• Letter from Dr. Chu Jan 2009
• Financial Council Meeting with Service
  Personal Financial Managers (PFM)
• Coordination meetings/ DoD Partners
• Service Communication Plan
• Coordination with OSD public affairs
Military Saves Campaign 2009

• Military Saves Financial Fair at the
       • DOD Financial Partners participated
       • Exhibited financial materials and
         provided information on various
         financial areas.
       • All exhibitors were well received by
         troops and civilians.
       • Observed senior Service members
         were interested in TSP, learning
         about investing and saving money.
Military Saves Campaign 2009

• Military Saves Roadshow Events:
  •   Naval Base San Diego
  •   MCRD San Diego
  •   Murphy Canyon Chapel San Diego
  •   Camp Pendleton (x2 + Military Youth)
  •   MCAS Miramar
  •   MCAS Beaufort
  •   Parris Island
  •   NAB Little Creek
  •   Los Angeles AFB
Military Saves Campaign 2009

Focus on Military Saves throughout the

    1st Qtr: “Save and Invest”
    2nd Qtr: “Military Youth”
    3rd Qtr: “Debt Reduction”
    4th Qtr: “Retirement”
Office of Personal Finance
Points of Contacts

•   CDR Dave Julian, Director, 703-908-6236
•   Dr. Randy Eltringham, Program Manager, 703-908-6374
•   Mr. Frank Emery, Program Manager
        Faemery@gmailcom, 703-908-6373
•   Ms. Brenda McDaniel, Program Manager, 703-908-6372
•   Mary Bell, Curriculum Development, 703-908-6371

                      1560 Wilson Blvd, Suite 600
                         Arlington, VA 22202
Air Force
   - 5,589 Airmen and Family members took the
     “Saver’s Pledge”*
   - MAJCOM AARs still coming in…
     - AFSPC (8 bases) reports 72 events and over 1183
       event attendees
        - 20 Military Youth Saves events for all ages
        - 3 long-term Combat Debt program at FE Warren
   - 3 DoD Financial Roadshow events
     - LA Air Force Base
     - Davis-Montham
     - Little Rock

     -                                 * As of 9 Mar 09
Military Saves – Navy Effort

 •   Command-administered initiative
 •   Significant financial partner
 •   Aggressive media campaign
 •   Broad support by Navy leadership
                                           One of hundreds of events during Military Saves

 •   Military Millionaires in the making
                                           Week, Larry Winget talks to Sailors aboard USS
                                           PELELIU (LHA 5)

           •   Military Saves pledges increased
                        54% from 2008
       •    Senior Leadership Support
       •    Aggressive Marketing Campaign
       •    Prominent Guest Speakers
       •    Financial Partner Involvement
       •    DoD and FINRA Road Shows

           Military Saves pledges decreased by
                       9% from 2008
NGB Family Programs
• Military Saves Campaign Information regularly
  distributed to 54 SFPDs/92WFPCs
• Financial WEBINAR Classes for Guard Family
  Training Modules
• website financial information
  under announcement banners
• Field briefed on NGB FP’s Military Saves
  initiatives through 2009
Air Force Aid Society

   • Promoted Air Force Saves Week on Website and
     in Newsletter
   • Funded Sammy Rabbit visits to four AF bases:
      • Davis-Monthan
      • Holloman
      • Hill
      • Wright-Patterson
'Sammy Rabbit' targets younger audience during Military Saves Week

                  by Mr. Jeff Halstead
                  355th Force Support Squadron
                  3/2/2009 - DAVIS-MONTHAN AIR FORCE BASE, Ariz. -- Mr. Sam
                  Renick, a children's author, brought "Sammy Rabbit," a children's character
                  he co-created, to visit Borman Elementary School and the D-M Child
                  Development Center here Feb. 25, to teach young children about developing
                  good money-saving habits during the Defense Department's Military Saves
                  "There are 30 lessons we seek to teach the children during the presentation,
                  well beyond the simple lesson of savings," Mr. Renick said.
                  Mr. Renick read to the kids about Sammy Rabbit, and then they engaged in
                  interactive learning activities.
                  "Even the adults learned something from each session," says Tracy Canter,
                  Readiness Consultant at the Airman and Family Readiness Center. "We were
                  fortunate to have this event available to our military community."
                  The Sammy Rabbit presentations were only a small part of the many events
                  held at D-M during MSW. The Airman and Family Readiness Center here also
                  provided free oil changes after completion of a budget, held a Piggy Bank
                  Pageant and Financial Tug of War at the Youth Center, conducted a special
                  class called "Locomotive Finances," and concluded the week with "Financially
                  Fit to Fight," an all day colloquium of 16 classes and guest speakers
                  concerning personal finance.
                  Mr. Renick's and Sammy Rabbit's visit to D-M was funded by the Air Force
                  Aid Society.
Navy Marine Corps Relief Society
Military Saves 2009 1st Quarter

         At 54 Offices World-Wide NMCRS
           Partnered with :
         • Area Coordinators
         • Navy Fleet and Family Service
         • Marine Corps Community Services
         • Local banks
         • Road Shows
North & South East- 5 Navy

       •   Slogan; Feed the Pig
       •   Week Long Program all over the base
       •   Recipes, coupon saving
       •   Prepared spending plans
       •   Table at Fair
Norfolk Area 4 Navy Offices

        • Daylong activities
        • Speakers
        • Tables
        • Signed people up to have spending
          plans prepared.
        • Encourage saving
        • Gathered pledge signers
East: 5 Marine Corps Offices

        • recipes that volunteers prepared for
          a potluck dinner to feed 4 people
          under $7.50 or under $10.
        • Piggy Banks “Feed the Pig”
        • Gave away Store coupons
        • Offer to help develop spending plans
        • Activities w/ MCCS
Southwest: 3 Navy 4 Marine

       • Replaced all reading materials in
         office w/ financial planning info
       • Clients loved them
       • Encouraged signing pledge
       • Planning for Deployment
       • Developing Spending plan
       • Military Millionaire workshop
Northwest & Hawaii: Navy

       •   Bulletin Boards
       •   Area events
       •   Signed people up
       •   Tables and displays
       •   Encourage Spending plans
Overseas: Europe & Far East

       • Okinawa: Road show; table
       • Yokosuko: 5 Mile Run: Director
         dressed as MoneyMan.
       • Rota: Table w/ Coupon handouts
       • Tables at all events

       Excellent participation most places.
       High Command leadership is the key!!
Bangor Washington

       • Armed Forces Bank and Armed
         Forces Bank of CA supported
         – Bank-wide initiatives
         – Participation in local command-driven
       • Participation ranged from donation of
         savings bonds and/or refreshments
         to providing financial education
AMBA Bank-wide initiatives
     • Printed 100K+ pledge cards for customer
     • Pledge card attachment with Feb e-statements
     • 25K pledge cars and distributed to all 59 AFB and
       AFBCA branches
     • Promoted week on both websites for 30 days
     • Waived min balance requirement on regular
       savings accounts opened during week for 12
       mos: 221 opened
     • Offered savings opportunity for workout loan
       borrowers. Bank lends borrower an add’l $250
       which is placed in a CD at current 12 mo market
       rate. Once load repaid, borrower has $250 CD
       plus interest: 325 CDs so far this year

    Super Saving

•   Watch Online
•   Download Audio
•   Download PDF
•   Order free DVD

 Foundations in
Personal Finance

• Watch Online
• Download Audio
Super Saving Lesson PDF

Who Received Super Saving DVD

•   Army - 9 Installations
•   Navy - 8 Installations
•   Air Force - 13 Installations
•   Marine Corps - 1 Installation
 54 Navy Marine Corps Relief Society Chapters
    also received the Super Saving lesson.

    How They Used the DVD

• Financial Fairs
• Family Days with a
  focus on Finances
• Travis AFB used the video as a
  follow-up to Military Saves by
  offering Financial Peace University

Foundations in Personal Finance
 Savings Lesson • Youth Curriculum
 Steve Holt
0845-1100, Wed 25 Mar, ICI, 1401 H
             St NW
Deployment Savings Opportunities

     Using deployment financial
    opportunities to boost savings
Deployment and savings

       • Making a budget
         is like deciding
         how to divide up
         the pie.
       • Deployment
                            • Having more pie
         opportunities to
                              doesn’t mean
         make the pie
                              you have to eat
                              more pie.

Deployment and financial benefits

        •   Deployment offers
            allowances, tax
            breaks, incentives
            and special pay.
        •   The Department of
            Defense currently has
            70 types of special
            pays and allowances,
                                    •   Find detailed
            depending on your
                                        information through
            deployment and duty
                                        your service financial
            status, branch of
                                        office or online
            service, and duty
                                        through myPay
            station on the books

What to save during deployment

        • Combat zone tax exclusion
        • Pay yourself instead of the
          – As an E-6 with 6 years, you earn
            approximately $35,410 per year.
          – The taxes generally add up to $8,800.00

          – Set aside $8,000 in a retirement account
            with 2% interest for 10 years
          – Saving earns you $1,769.60

What to save during deployment

          – Make extra payments on credit cards,
            student loans, car loans or

             • A credit card with a $15,000 balance will
               never be paid off with the minimum
             • With a payment of $500/month, it will take
               nearly 3 years and over $2,000 in interest
               to pay off.
             • A lump sum payment of $8,000 towards
               this debt saves more than $1,500 in
               interest payments.
What to save during deployment

        •   Per diem while TDY
             –   Minimize spending,
                 maximize income and
        •   The difference that $5-
            $10/day can make…
             –   Over a week: $35-$70
             –   Over a month: $140-$240
             –   Over a year: $1820-$3640
        •   Small saving can be the
            difference between 1
            cup of designer coffee
            per day and an HDTV
             –   Paid in cash
             –   No debt and no interest

What to save during deployment

       • Family Separation         • Use this cash for
         Allowance                   taxes, retirement,
          – FSA is payable at        credit card and loan
            $250.00 per month        payments, college
            and accrues from
            the day of departure
                                     savings, home
            from the home            repairs, etc.
            station and ends the
            day prior to arrival   •   Also consider using it
            at the home station,       for something that
            in addition to any         the whole family will
            per diem or other          enjoy for years.
                                       Paying cash always
                                       saves you money
                                       over using credit!
What to save during deployment

       • Maybe you are         • If you pay in cash
         considering a           with your Family
         family vacation         Separation
         after your              Allowance Savings,
         deployment              you pay $1076.
         ends…and nothing
         says family like
         Mickey Mouse!         •   If you put this on a
                                   credit card and only
       • 4 passes for 4 days       pay the minimum,
         in Disney World           you will pay more
         cost $1076.               than $2,600 over 14

What to save during deployment
•   Live alone?
•   Going to be gone for
    3 months? 6 months?
                            • Do you rent?
    a year?                    – This is a great way
                                 to set aside money
•   Consider renting out         for a down payment
    your house or                for your first home.
    apartment for extra
•   Subletting allows you
    to cover your housing   • Do you own?
    costs while you still      – This is a great way
    collect BAH.                 to put money aside
                                 for home

Ways to save during deployment

       • Create a rainy
         day fund
         – Cash has its
           advantages that
           credit and long-
           term accounts
           don’t offer
         – Short term
           savings can
           really save you
           from the
Ways to save during deployment

       • See you local credit
         union or military
         bank to learn more
          – Basic Savings
          – Certificates of
          – College Savings
          – IRAs and other
            retirement accounts
          – Investment options

Ways to save during deployment

       • Get sound advice.
       •   Online, check out
           Money & Mobility,
           information specifically   •   See a Personal Financial
           for military personnel         Manager at you
           and their families             Installation or arrange a
                                          consultation with a
                                          Certified Financial
                                          Planner through Military

Ways to save during Deployment
• Saving Deposit
                        •   E-6 salary after 6
  Program (SDP)             years=$35,410
  – For military
    deployed in         •   Save 10%=$3,451
    combat zones,       •   After 12 months in SDP
    qualified               savings = $3,809
    hazardous duty      •   Reward for saving =
    areas, or certain       $358
    contingency         •   Save the maximum =
    operations              $10,000
  – Annual interest     •   After 12 months in SDP,
    rate of 10%             savings = $11,038
                        •   Reward for saving =

Ways to save during deployment

       • TSP is a Federal
         retirement savings
         and investment
       • For more detailed
         information, visit

Join a community of savers

Military Saves on Facebook
        • Reaches a large military audience in
          their homes
        • Utilizes the existing network of
          military personnel on Facebook to
          spread a message of financial
          readiness with fans of the page and
          with their peers
        • Updates from Military Saves can
          easily be sent to all fans. Updates
          are seen on a fan’s wall by their
          “friends”, generating great exposure
Mission: To Promote Financial
Readiness… The page will:
        • Disseminate information & resources
        • Provide education
        • Encourage fans to explore
 and take the
          "Saver Pledge”
        • Enable discussion and create a forum
          for support, encouragement and
          knowledge sharing among page fans.
Overview and
The wall is the first page
visitors see when arriving at
Military Saves on Facebook.

The Wall features:
•Tabs to navigate the page,

•A Greeting/By-line

•Fans Box: displays who and
how many fans there are

•The Wall itself: Status updates
and comments from visitors
are displayed here.
The Wall,
The wall also features:

•A Military Saves Score Board

•The Saver Pledge with link to, and

•A brief snippet from the
Message tab

       • Message: A personal message from
         a noted authority in the field of
         personal finance. (IE. Beth Kobliner,
         Suze Orman, Dave Ramsey, etc.)
       • Discussion: Addressed on next slide
       • Resources: List of links to other
         useful and pertinent websites
       • Boxes: photos, videos, and events
         can be posted here
The discussion board is a center for sharing, learning,
support and encouragement. Here, page visitors can post
their triumphs, trials, concerns and questions.

       Military Saves’ Page on Facebook will:
       –   Enhance the online presence of the
           campaign working along with
       –   Provide servicemembers with an accessible
           forum for support, sharing, and learning,
       –   Assist servicemembers in attaining
           financial success.
Military Youth Saves on
        • Military teens are center of gravity –
          “owners” of military youth saves
        • All service/all component network of
          participating teens
           – Facebook, google groups, etc
        • Cultural core – individual
          participation – with leadership
          opportunities and outreach to local
Military Youth Saves on
    – Military Saves
       • Monitors internet forums
       • Provides new materials, shares ideas,
          assists with problem solving
       • Tracks membership, participation and
    – OSD/Services
       • Promote coordination with youth
       • Continuous access and occasionally
          monitor forum activity
       • Provide new materials and share ideas
Military Youth Saves on
          – Teens & Installation Programs
             • Programs will provide local guidance
               for events
             • Teens will coordinate and assist with
               events locally for young children
             • Installations offer support and
          – Networking
             • With each other
             • With professionals (career learning
               opportunities in finance?)
             • With the America youth saves network
 Reception invitation: CFA’s
 Consumer Assembly, 1700-
1800 today, Embassy Suites,
  900 10th St NW (at K St)
      Next Meeting
2 June - ue 2 Jun 09, Booz Allen
Hamilton courtesy of ASMC rep

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