West London Working Personal Advisors: The emerging role in employment and skills 23 June 2009 Graeme Caul Overview • Who and what is West London Working? • Summary of WLW work programme • How West London Working is supporting Personal Advisers to make appropriate referrals and improve their understanding of support available Who is West London Working? • Partners responsible for employment & skills in West London • West London Alliance Local Authorities • Jobcentre Plus • Learning and Skills Council • London Development Agency • Employer led Board incl. BAA, Compass, Arora Hotels Vision To transform the coherence and effectiveness of the existing structure of skills and employment services in West London to deliver a sustainable increase in the number of residents in employment and a reduction in child poverty. What is West London Working Doing? A flavour of our work so far: • West London Directory - & investigating/piloting tracking • Investment and Target Group - commissioning • Performance Rating • Personal Advice & Outreach • Building Employability Pathways • Work Focused English as a Second Language What is West London Working Doing? And further work to come: • Business Partner programme • Further work to develop and publicise a coherent employer offer • Further work on commissioning Supporting Personal Advice How is West London Working supporting Personal Advisers to make appropriate referrals and improve their understanding of support available? Supporting Personal Advice Developing a performance rating that will: • Benchmark providers and help them identify areas for improvement • Give a transparent rating of Provider’s track record • Assess customer satisfaction – Client Satisfaction Questionnaire to be used by suppliers of services that help people into work – Employer Satisfaction Questionnaire • Will help personal advisors advise residents by giving a transparent service rating, and helps identify which providers to refer to Supporting Personal Advice The West London Directory of Employment Services: • Available at www.westlondonworking.org.uk • Designed to make sense of the 200+ different organisations in West London delivering multiple contracts of provision that target different geographies and different client groups • Help personal advisors access the right support to help people into work • Help service delivers understand who they can link with to customise their services to residents Supporting Personal Advice Developing a Confederation of Providers that will: • Open new channels of communications channels across West London between delivery organisations and strategy makers • Allow policy makers to learn what’s happening from the ground up – what works when tackling worklessness? • Develop trust between providers to develop partnerships and open up referral channels • Promote capacity building support – Your unique offer – Delivering for a prime contractor Supporting Personal Advice • To pilot innovative methods of personal support to increase the number of people that successfully achieve their goal through accessing skills and employment services. • To create an innovative approach to outreach that links frontline staff delivering other public and third sector services with employment and skills provision. Supporting Personal Advice What are we testing? • What is the most effective way to reach individuals to help them access skills and employment support? e.g. through other NDC services, through Adult Education, through RSLs? • How do we create a personalised journey for individuals, that makes best use of ‘skills and employment’ and ‘non skills’ provision? • Does referring an individual between a number of services work? What are the challenges? • What is the best method of providing personal support? e.g. What is ideal case load number, when does a personal advisor need to intervene, what frequency, what interventions work? Questions?