ANA CARDENAS 5015 Dantes View Drive, Agoura Hills, CA 91301 - Tel: (818) 851-9134 - Cell: (818) 292-3810 - Email: firstname.lastname@example.org OBJECTIVE: CHALLENGING & CREATIVE PROJECTS Dynamic Marketing & Communications professional offering extensive online and traditional skills in both the business and creative arenas, not afraid of hard work, long hours and doing whatever it takes to get the job done. KEY SKILLS 20+ years experience in theatre and Solid expertise in business and Excellent written and verbal video production, direction, stage creative workflow process development communications skills and management, writing, costuming and and implementation exceptional presentation skills set design Proficiency in online and print Team player with proven talent for 20+ years of marketing, production, graphic design, content project management and creative communications and PR experience production and management problem-solving Proven success in publishing Online marketing including, Strategic/tactical & analytical self- development, management, marketing, advertising, media buying, CPA, CPL, starter committed to attention to public relations and distribution CPM, CPC, Co-Reg, product detail Strong background in strategic development, campaign management, Dependable, energetic, quick business development, media customer retention, publisher, learner with professional demeanor relations, investor relations, advertiser and affiliate partnership development and management Bilingual – Spanish promotions, special events production and management PROFESSIONAL EXPERIENCE 03/06 –4/07 V.P. BUSINESS DEVELOPMENT & MARKETING, WILDCAT COMMUNICATIONS Establishing & leading Online Marketing for Cellular-Blowout.com, online retail “superstore” featuring unlocked cell phones and mobile accessories. Determined & implemented strategic goals through development of business partner relationships, launch of new products, and design, production and distribution of marketing campaigns & collateral. Redesigned, implemented and managed continuous optimization of Cellular-Blowout.com website to enhance user experience and make it possible to effectively compete with other leading retail sites leading to an 86% increase in site traffic and doubling of per customer page views. Developed, established and managed Affiliate Marketing relationships and programs with affiliate and advertising networks and direct online publishers, increasing brand recognition, site traffic and helping to increase sales over 250%. Designed and produced effective online ad campaigns and supporting collateral including HTML e-mail creatives, banners, text ads, keyword lists, newsletter, coupons and special promotions. Established and implemented tracking and reporting for online marketing campaigns & directed IT department in development, test and launch of Affiliate tracking, reporting & management tool. Managed monthly reconciliation & invoice tracking for all Affiliate marketing campaigns and other direct CPA advertising programs. Revamped weekly newsletter and e-mail programs to significantly improve deliverability, click- through rates, customer retention and lifetime value through repeat revenue generation. Designed and implemented Wholesale Client Outreach program allowing the company to develop and manage existing and new wholesale partnerships. Lead external web developers on design and functionality, and managed preliminary promotion of a social-networking site for mobile communications users launching in late 2007. ANA CARDENAS 5015 Dantes View Drive, Agoura Hills, CA 91301 - Tel: (818) 851-9134 - Cell: (818) 292-3810 - Email: email@example.com 05/05 – 03/06 PUBLISHER DEVELOPMENT MANAGER, VALUECLICK MEDIA Managing cost-per-lead business for the brand advertising and direct marketing division of publicly traded online marketing company ValueClick, Inc. (VCLK). Managed cost-per-lead advertising campaigns working directly with key Publishers to secure maximum revenue for both ValueClick and Advertisers clients. Day-to-day operations included creation and distribution of offers lists and insertion orders, trafficking of co-registration offers and creatives to interested publishers, constant monitoring of stats and other vital information for campaign optimization in order to consistently meet or exceed margin goals. Managed existing, and developed and managed new publisher relationships increasing revenue- generating opportunities. Worked with senior management and other stakeholders to map out, document and implement systems integration processes facilitating efficient easy adoption. Provided marketing support for creation of PowerPoint training presentations related to new systems integration making it possible for new leaders to communicate effective and cohesive messages across the entire organization. 12/04 – 05/05 PUBLISHER/ADVERTISER OPERATIONS MANAGER, NIUTECH/WORLDAVENUE Managing online publisher and advertising operations for a growing Online Marketing company. Worked closely with CEO, Sales & Marketing and other departments on development, production and implementation of successful incentivized campaigns & offers for lead and revenue generation. Significant revenue gains allowed the company to grow from 32 to 135 employees in less than 1 year and establish itself as a competitive industry leader. Under direction of Sr. Management, worked on recruitment of Creative Services & supporting IT personnel in order to support growing human resources requirements. Provided daily campaign and creative analysis, and strategic recommendations to Sales & Marketing, Creative Services, as well as daily operational direction and support to Media Buyers and their publishers to improve relationships, negotiations and campaign performance through optimization resulting in higher profit margins. Managed team of Publisher and Advertiser Operations staff responsible for maintaining creative inventory and implementation of online campaigns and offers direct to publishers as well as through third party ad-serving technologies. Provided first point-of-contact support for all traffic-related issues to internal staff and external customers for publisher-direct served campaigns as well as through third party adserving technologies. Developed and implemented processes for Cross-Function Teams, Advertiser and Publisher day- to-day as well as long-term strategic operations. 05/04 – 12/04 CREATIVE SERVICES LEAD, THEUSEFUL.CO/NIUTECH Managing graphic artists in the development of online advertising and web sites for growing Online Marketing Company. Worked closely with CEO and Marketing Department on development of creative concepts for incentivized campaigns & offers. Managed graphic design team in the development, design and production of online ad campaigns including email and banner creatives, special offer/domain websites & landing pages and all supporting marketing collateral needed to launch new programs and to fulfill publishing partner creative needs in order to grow the business exponentially in a short amount of time. Developed and implemented processes for Creative Services Department workflow across all company functions increasing quality, speed and effectiveness of output. Provided Graphic Design support as needed. ANA CARDENAS 5015 Dantes View Drive, Agoura Hills, CA 91301 - Tel: (818) 851-9134 - Cell: (818) 292-3810 - Email: firstname.lastname@example.org 04/94 – 04/03 MARKETING DIRECTOR, PRICEWATERHOUSECOOPERS Developing and managing marketing, public relations and strategic corporate communications for management consulting division of global accounting firm. Developed, managed and implemented internal and external global marketing plans for PwC’s Global Strategy Practice, Global Technology Center and other groups, focusing on launch, publication, distribution and promotion of over 40 books, white papers and other publications that consistently positioned PwC as business strategy, transformation and management thought leaders resulting in client and project wins of over $20 million. Worked closely with PwC authors and subject matter experts, freelance writers and internal and external editors to develop and refine content leading to significant demand and sales of offerings such as MetaCapitalism, which went into its second printing only one week after publication and was listed as #3 Business Book on Barnes and Noble.com in its first week. Managed relationships with book publicists & internal and external PR agencies to develop and implement PR campaigns that ensured high visibility for PwC firm and authors including features in Forbes (cover story) and other national media. Managed and tracked direct marketing campaigns at the B2B and B2C level. Developed, designed and produced marketing collateral including internal communications, presentations, event/promotional, advertising, web and other multimedia content. Coordinated and managed internal and external large and small scale conferences, trade shows, partner meetings and workshops in U.S. Europe, Middle East, Africa and Asia Pacific countries. 02/92 – 04/94 COMMUNICATIONS DIRECTOR, INDEPENDENT INSURANCE AGENTS OF GEORGIA Directing communications efforts for regional insurance governing organization. Designed and produced monthly and quarterly newsletters, legislative and educational weekly updates and other print collateral distributed to Georgia insurance agencies and national partner organizations. Developed and produced sales and marketing collateral and advertising creative for national print media that increased organization’s visibility. Managed creation of award winning promotional video recognized at annual national conference in Washington, DC. Managed and negotiated contracts with outside vendors and agencies including advertising, media buying, printing, inventory and distribution services, strategic partnerships and alliances. Assisted Executive Director with special events, conferences and trade shows. 01/90 - 02/92 DATABASE AND COMMUNICATIONS COORDINATOR, WORLD HUNGER YEAR (WHY) Developing and managing databases and providing marketing and communications support for the not-for-profit organization founded by the late singer-songwriter Harry Chapin. Developed and managed pioneering databases of domestic self-reliance, economic justice and food security organizations for Reinvesting in America program making it possible to share and replicate best practices. Program success resulted in grant awards of over $100,000. Provided graphic, layout and editorial support for the publication of WHY, the company’s quarterly national magazine. Worked with International Director on United Nations NGO Affairs on research and creation of educational materials and on the Harry Chapin Media Awards honoring the best reporting on hunger, poverty and self-reliance in the categories of books, periodicals, newspapers, photojournalism, television and radio. Assisted Executive Director and Co-founder with research projects, foundation grant proposals, presentations and developing and leveraging strategic partnerships working together to improve national, state, and local hunger and poverty policies and programs. Designed and produced promotional materials, provided database support and event management for annual 66-hour radio marathon broadcast to an audience of 2.5+ million, raising over $150,000. ANA CARDENAS 5015 Dantes View Drive, Agoura Hills, CA 91301 - Tel: (818) 851-9134 - Cell: (818) 292-3810 - Email: email@example.com 01/87 - 12/01 CREATIVE SERVICES PROJECT MANAGER, THE WHITEWOLF COMPANY Fourteen years of freelance creative services for multimedia production company. Collaborated in the development of a multi-faceted project based on a series of children’s stories being written by company founder. Project included development, marketing and distribution of books, websites, television shows, theatrical properties, and creation of a theme park/performing arts center in Central Florida, as well as all supporting marketing and PR efforts. Provided production, stage, technical and box office management for over 20 live stage shows, films, video promotional, documentary, musical and theatrical family entertainment productions and managed all design, marketing and PR services. Detailed credits available upon request. Designed and produced all supporting presentations and other promotional collateral including brochures, corporate identity kits, flyers and show programs. Worked closely with media, vendors, major corporations and non-profit strategic partners to build relationships, raise awareness and secure funds for worthy, cause-related organizations including the Native American Community House, the New York Department of Education, and the United Nations Environment Programme (UNEP). Efforts for UNEP’s Global Youth Forum resulted in the successful funding and production of both the 1992 and 1993. Produced and managed special events such as the United Nations Global Youth Forum, Children’s Earth Summit and For The Kids: A Musical Celebration of the Environment including working with celebrities, corporate executives and government dignitaries. Provided editing and other post-production services for video productions. EDUCATION Business Management, Bernard M. Baruch College, CUNY, New York, NY Early Childhood Education, Manhattan College, Riverdale NY COMPUTER SKILLS Microsoft Windows 98/ME/NT/2000/XP, MS Word, Excel, PowerPoint, Project, Access and MS Outlook, Adobe PhotoShop, Illustrator, Freehand, Pagemaker, ImageReady, InDesign and Premiere, FrontPage, iWork Pages, Keynote and Numbers, Macromedia Dreamweaver, QuarkXpress, QuickBooks, Intuit Payroll, Campaigner Pro, Bacon's MediaSource, Lexis-Nexis, Dow Jones Interactive, Business Wire, Lotus Notes, various third-party AdServing and Network systems. Mac & PC Platforms. Additional information and references available upon request. ANA CARDENAS 5015 Dantes View Drive, Agoura Hills, CA 91301 - Tel: (818) 851-9134 - Cell: (818) 292-3810 - Email: firstname.lastname@example.org STAGE PRODUCTION/LIVE EVENT THEATRE/VENUE ROLE Freedom’s First Light: 13th Street Repertory Company Producer & Costume Designer Frankenspell Superstar 13th Street Repertory Company Producer, Costumer Designer, Choreographer & Musical Director Danger Dinosaurs 13th Street Repertory Company Costumer Designer, Choreographer & Musical Director The Trial of Shady McGee WhiteWolf Productions Producer, Costume Designer Children’s Earth Summit United Nations Environment Programme Co-Chair International Operations, Producer/Marketing & PR For The Children One Earth Coalition Producer, Production Manager Come Back to the Five and Dime Jimmy CenterStage Productions Assistant Director, Stage Manager Dean, Jimmy Dean Damn Yankees Harlequin Players Set Design Annie Harlequin Players Costume Design Cinderella Harlequin Players Costumer Design Joseph & The Amazing Technicolor Harlequin Players Musical Director, Stage Manager Dreamcoat Anything Goes Harlequin Players Assistant Set Designer Good News Harlequin Players Costume Designer & Choreographer Hello Dolly Harlequin Players Props Master The Glass Menagerie Columbia University Props Master, Stage Manager Yankee Doodle Dandy Westchester County Theatre Stage Manager Grease St. Johns Players Director/Choreographer VIDEO CLIENT ROLE Hi-Fi-Tie: Street Level Hi-Fi-Tie 2nd Camera, Assistant Editor Save the Planet WhiteWolf Productions Producer, Assistant Editor Honda Classic Commercial City of Coral Springs Assistant Editor As Ye Sow – Pilot DarkHorse Productions Production Designer For Two Days in May – Children’s Earth United Nations Environment Programme Producer, Assistant Editor Summit Promotional Video Albert Scheitzer Humanitarian Awards Albert Schweitzer Institute 2nd Camera, Assistant Editor Native American Law Alliance 1992 Ellis Island Congressional Medal of 2nd Camera Honor Ceremonies Additional production details available upon request.
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