Marketing Plan Worksheet Date: _________________________________________ Company: ______________________________________ Product: _______________________________________ ______________________________________________ ______________________________________________ Description General: _______________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ User benefits (list): _______________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Benefit-supporting features (list): ___________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ External Considerations General assumptions: ____________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Market characteristics: ___________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Competitive products: ___________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Objectives General: _______________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Specific: _______________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Strategy General: _______________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Activities scheduled (list): ________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ ______________________________________________ Costs & ROI Activities: _________________________ $_____ _________________________________ $_____ _________________________________ $_____ _________________________________ $_____ _________________________________ $_____ _________________________________ $_____ _________________________________ $_____ _________________________________ $_____ _________________________________ $_____ Overhead: _________________________ $_____ Total costs: $_____ Anticipated sales: $_____ Estimated return on investment: Sales _______ Costs Confidential ©Copyright 1996/2000 Creative Business, www.creativebusiness.com. Permission granted only for single copy reproduction. Creative BUSINESST