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Marketing Plan Worksheet

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Marketing Plan Worksheet Powered By Docstoc
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                                                                                                                                              Creative
Marketing Plan Worksheet                                                                                                                      BUSINESS          T




Date: _________________________________________
Company: ______________________________________
                                                                                                                     Objectives
Product: _______________________________________                                    General: _______________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
                                                                                    ______________________________________________
                                                                                    Specific: _______________________________________
                    Description                                                     ______________________________________________
General: _______________________________________                                    ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________
______________________________________________
______________________________________________                                                                         Strategy
User benefits (list): _______________________________                               General: _______________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      Activities scheduled (list): ________________________
Benefit-supporting features (list): ___________________                             ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
______________________________________________                                      ______________________________________________
                                                                                    ______________________________________________
                                                                                    ______________________________________________
          External Considerations                                                   ______________________________________________
General assumptions: ____________________________
______________________________________________
______________________________________________                                                                     Costs & ROI
______________________________________________                                      Activities: _________________________                              $_____
______________________________________________                                      _________________________________                                  $_____
______________________________________________                                      _________________________________                                  $_____
______________________________________________                                      _________________________________                                  $_____
Market characteristics: ___________________________                                 _________________________________                                  $_____
______________________________________________                                      _________________________________                                  $_____
______________________________________________                                      _________________________________                                  $_____
______________________________________________                                      _________________________________                                  $_____
______________________________________________                                      _________________________________                                  $_____
______________________________________________                                      Overhead: _________________________                                $_____
Competitive products: ___________________________                                   Total costs:                                                       $_____
______________________________________________
______________________________________________                                      Anticipated sales:                                                 $_____
______________________________________________
______________________________________________                                      Estimated return on investment:
______________________________________________                                                             Sales                             _______
                                                                                                           Costs

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