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TECHNOLOGY ADVANCEMENT AND OUTREACH
Sarah Kirchen, Drew Bittner,
Web Coordinators Meeting Scott Minos, Eric Barendsen – DOE
Alex Clayborne, Billie Newland –
Sept. 17, 2009
EES
Call-in # 301-903-0617
Elizabeth Spencer, Chris Stewart –
NREL
1 | Technology Advancement and
Program Name or Ancillary Text Outreach eere.energy.gov
Agenda
• Around the Room – 15 min (Sarah)
• Social Media – 10 min (Drew)
• Blogging – 10 min (Drew and Alex)
• CMS Survey Update - 15 min (Billie)
• Success Stories – 10 min (Eric)
• EERE Web Redesign – 5 min (Chris)
• Copyright on EERE Web Sites – 5 min (Elizabeth)
• Wrap Up – 5 min (Sarah)
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Social Media
• EERE social media page is live.
• Energy Savers Facebook fan page is live.
• DOE has signed a terms of service agreement with
MySpace.
• Flickr and YouTube: The Department has not yet issued
formal guidance on Flickr and YouTube, but we can
contribute content to DOE's channels.
• Twitter: We’re planning accounts for EERE, Energy
Savers, and Solar Decathlon.
• DOE guidance on social media is expected in draft for
comments soon.
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Social Media
• Internal blogging capability is enabled.
– New Energy Savers and Communication Standards blogs are
live.
– Programs may submit charters to set up their own blogs.
• Program blogs
– Programs must submit a charter before a blog will be approved.
– The charter must specify a federal employee as the
administrator of the blog.
– Programs may designate any employees (including contractors)
to have posting privileges.
– Program blogs must be reviewed for standards prior to going
live.
– Our guidance for blogging is now in effect.
4 | Technology Advancement and
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EERE Blog Hosting
This just in…
• The EERE Blog Hosting service is online and ready to
serve you
• Each blog is self contained & individually administered
• Unified under: http://www.eereblogs.energy.gov
• Energy Savers blog (/energysavers)
• TAP Webcast blog (/tap)
• Communication Standards (/communication Standards)
5 | Technology Advancement and
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EERE Blog Hosting
• RSS Feeds
- blog entries
- categories
- blog comments
• Search
- blog entries
- comments
• Alternate Themes
6 | Technology Advancement and
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CMS Survey Update
CMS Survey Update
• Late last year, we surveyed CMS users and managers to
assess what was working and what could be improved in
the RedDot / OpenText system.
• The survey results document is available on the
Communication Standards site:
http://www1.eere.energy.gov/communicationstandards/
pdfs/cms_survey_2009.pdf
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CMS Survey Update
• The action plan to address the issues raised by the
survey is also posted on the standards site:
http://www1.eere.energy.gov/communicationstandards/
pdfs/cms_survey_plan.pdf
(Both of these documents are accessed through the Web
Technical Guidelines from the main page of the
Communication Standards site.)
8 | Technology Advancement and
Program Name or Ancillary Text Outreach eere.energy.gov
CMS Survey Update
In the past few months we have …
• Engaged OpenText professional services
• Upgraded to version 9.0 of OpenText
• Tweaked the templates to allow editors and developers
to change the “content last updated” date
• Altered workload responsibilities and hired additional
personnel
• Beta-tested and established a new text editor in the
CMS, Telerik
• Done preliminary research into separating out the
publishing server from the CMS server
9 | Technology Advancement and
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CMS Survey Update
In the next few weeks, we will be …
• Rolling out the Telerik editor as EERE’s new, default
editor
• Rolling out an updated user guide
• Making several tweaks to the templates
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CMS Survey Update
Over the next year, we will be …
• Separating publishing services from content
management services
• Researching an alteration of the process of publishing
content to the staging server
• Assessing CMS templates with the goal of streamlining
processes
• Replacing the CMS' asset transfer system (ATS)
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Program Name orAdvancement and Outreach eere.energy.gov
Success Stories
What are EERE success stories?
• Human-interest stories intended to illustrate the impact
of EERE programs
• Focus on how EERE funding for projects creates jobs,
improves communities, and stimulates local economies:
– How EERE changes people’s lives
• Part of a larger DOE-wide effort to tell the story of the
Department of Energy through video, articles and blogs
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Program Name orAdvancement and Outreach eere.energy.gov
Success Stories
Who’s working on success stories?
• Coordinating, editing, and reporting:
– Eric Barendsen, eric.barendsen@ee.doe.gov, 202-287-5412
• Editing and reporting:
– Erin Connealy, erin.connealy@ee.doe.gov, 202-586-0988
• Programs
– Communications leads are submitting stories and story ideas
– Erin and Eric are following up with on-the-ground sources
to get the personal angle
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Success Stories
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Success Stories
Who cares?
• Cathy Zoi has set this as a high priority
• Congress, the White House, and the Secretary’s Office want to
use our success stories in speeches, direct the media to them, etc.
When?
• No launch date set
• Working to accumulate 20-30 completed, human-interest stories
before launching
– Hope to get there in next two or three weeks
– We have nine completed as of 9/14
• We’re looking for more writers with journalism experience to ramp
up the effort
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Success Stories
Where are success stories located?
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Success Stories
We encourage you to repurpose, link to, or embed EERE success stories.
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Success Stories
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EERE Web Redesign
• New banners
• Home page facelift
• Template interview report
• Benchmarking report
• Advisory team priorities
• Topic landing pages
• Usability testing
• New template
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Copyright on EERE Web Sites
If you use copyrighted material on your site, you must:
• Get permission from the copyright holder
• Credit the copyright holder on the site
• For more information, see:
http://www.eere.energy.gov/communicationstandards/
content/copyright.html
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Wrap Up
Next Meeting
• Thursday, Oct. 22, 2009
• 1:30 – 3:00 pm
• Room 6A-092
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