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EERE Web Coordinators Meeting Se

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EERE Web Coordinators Meeting Se Powered By Docstoc
					TECHNOLOGY ADVANCEMENT AND OUTREACH




                                          Sarah Kirchen, Drew Bittner,
Web Coordinators Meeting                  Scott Minos, Eric Barendsen – DOE
                                          Alex Clayborne, Billie Newland –
 Sept. 17, 2009
                                          EES
 Call-in # 301-903-0617
                                          Elizabeth Spencer, Chris Stewart –
                                          NREL

1 | Technology Advancement and
Program Name or Ancillary Text Outreach                           eere.energy.gov
Agenda



     •    Around the Room – 15 min (Sarah)
     •    Social Media – 10 min (Drew)
     •    Blogging – 10 min (Drew and Alex)
     •    CMS Survey Update - 15 min (Billie)
     •    Success Stories – 10 min (Eric)
     •    EERE Web Redesign – 5 min (Chris)
     •    Copyright on EERE Web Sites – 5 min (Elizabeth)
     •    Wrap Up – 5 min (Sarah)




2 | Technology Advancement and
Program Name or Ancillary Text Outreach                     eere.energy.gov
Social Media



     • EERE social media page is live.
     • Energy Savers Facebook fan page is live.
     • DOE has signed a terms of service agreement with
       MySpace.
     • Flickr and YouTube: The Department has not yet issued
       formal guidance on Flickr and YouTube, but we can
       contribute content to DOE's channels.
     • Twitter: We’re planning accounts for EERE, Energy
       Savers, and Solar Decathlon.
     • DOE guidance on social media is expected in draft for
       comments soon.
3 | Technology Advancement and
Program Name or Ancillary Text Outreach                   eere.energy.gov
Social Media



     • Internal blogging capability is enabled.
            – New Energy Savers and Communication Standards blogs are
              live.
            – Programs may submit charters to set up their own blogs.
     •      Program blogs
           –      Programs must submit a charter before a blog will be approved.
           –      The charter must specify a federal employee as the
                  administrator of the blog.
           –      Programs may designate any employees (including contractors)
                  to have posting privileges.
           –      Program blogs must be reviewed for standards prior to going
                  live.
           –      Our guidance for blogging is now in effect.
4 | Technology Advancement and
Program Name or Ancillary Text Outreach                                     eere.energy.gov
EERE Blog Hosting

     This just in…

     • The EERE Blog Hosting service is online and ready to
       serve you
     • Each blog is self contained & individually administered

     • Unified under: http://www.eereblogs.energy.gov

     • Energy Savers blog (/energysavers)

     • TAP Webcast blog (/tap)

     • Communication Standards (/communication Standards)
5 | Technology Advancement and
Program Name or Ancillary Text Outreach                      eere.energy.gov
EERE Blog Hosting



     • RSS Feeds
       - blog entries
       - categories
       - blog comments

     • Search
       - blog entries
       - comments

     • Alternate Themes


6 | Technology Advancement and
Program Name or Ancillary Text Outreach   eere.energy.gov
CMS Survey Update


                                     CMS Survey Update

     • Late last year, we surveyed CMS users and managers to
       assess what was working and what could be improved in
       the RedDot / OpenText system.
     • The survey results document is available on the
       Communication Standards site:

     http://www1.eere.energy.gov/communicationstandards/
        pdfs/cms_survey_2009.pdf



7 | Technology Advancement and
Program Name or Ancillary Text Outreach                  eere.energy.gov
CMS Survey Update



     • The action plan to address the issues raised by the
       survey is also posted on the standards site:

     http://www1.eere.energy.gov/communicationstandards/
        pdfs/cms_survey_plan.pdf



     (Both of these documents are accessed through the Web
       Technical Guidelines from the main page of the
       Communication Standards site.)


8 | Technology Advancement and
Program Name or Ancillary Text Outreach                      eere.energy.gov
CMS Survey Update


   In the past few months we have …
     • Engaged OpenText professional services
     • Upgraded to version 9.0 of OpenText
     • Tweaked the templates to allow editors and developers
       to change the “content last updated” date
     • Altered workload responsibilities and hired additional
       personnel
     • Beta-tested and established a new text editor in the
       CMS, Telerik
     • Done preliminary research into separating out the
       publishing server from the CMS server

9 | Technology Advancement and
Program Name or Ancillary Text Outreach                    eere.energy.gov
CMS Survey Update


   In the next few weeks, we will be …
    • Rolling out the Telerik editor as EERE’s new, default
      editor
    • Rolling out an updated user guide
    • Making several tweaks to the templates




10 | Technology Ancillary Text
Program Name orAdvancement and Outreach                       eere.energy.gov
CMS Survey Update


   Over the next year, we will be …
    • Separating publishing services from content
      management services
    • Researching an alteration of the process of publishing
      content to the staging server
    • Assessing CMS templates with the goal of streamlining
      processes
    • Replacing the CMS' asset transfer system (ATS)




11 | Technology Ancillary Text
Program Name orAdvancement and Outreach                   eere.energy.gov
Success Stories



    What are EERE success stories?
    • Human-interest stories intended to illustrate the impact
      of EERE programs
    • Focus on how EERE funding for projects creates jobs,
      improves communities, and stimulates local economies:
           – How EERE changes people’s lives
    • Part of a larger DOE-wide effort to tell the story of the
      Department of Energy through video, articles and blogs




12 | Technology Ancillary Text
Program Name orAdvancement and Outreach                      eere.energy.gov
Success Stories



    Who’s working on success stories?
    • Coordinating, editing, and reporting:
           – Eric Barendsen, eric.barendsen@ee.doe.gov, 202-287-5412
    • Editing and reporting:
           – Erin Connealy, erin.connealy@ee.doe.gov, 202-586-0988
    • Programs
           – Communications leads are submitting stories and story ideas
           – Erin and Eric are following up with on-the-ground sources
             to get the personal angle




13 | Technology Ancillary Text
Program Name orAdvancement and Outreach                                    eere.energy.gov
Success Stories




14 | Technology Ancillary Text
Program Name orAdvancement and Outreach   eere.energy.gov
Success Stories



    Who cares?
    • Cathy Zoi has set this as a high priority
    • Congress, the White House, and the Secretary’s Office want to
      use our success stories in speeches, direct the media to them, etc.
    When?
    • No launch date set
    • Working to accumulate 20-30 completed, human-interest stories
      before launching
       – Hope to get there in next two or three weeks
       – We have nine completed as of 9/14
    • We’re looking for more writers with journalism experience to ramp
      up the effort

15 | Technology Ancillary Text
Program Name orAdvancement and Outreach                              eere.energy.gov
Success Stories

    Where are success stories located?




16 | Technology Ancillary Text
Program Name orAdvancement and Outreach   eere.energy.gov
Success Stories

    We encourage you to repurpose, link to, or embed EERE success stories.




17 | Technology Ancillary Text
Program Name orAdvancement and Outreach                             eere.energy.gov
Success Stories




18 | Technology Ancillary Text
Program Name orAdvancement and Outreach   eere.energy.gov
EERE Web Redesign



    •     New banners
    •     Home page facelift
    •     Template interview report
    •     Benchmarking report
    •     Advisory team priorities
    •     Topic landing pages
    •     Usability testing
    •     New template




19 | Technology Ancillary Text
Program Name orAdvancement and Outreach   eere.energy.gov
Copyright on EERE Web Sites



    If you use copyrighted material on your site, you must:
    • Get permission from the copyright holder
    • Credit the copyright holder on the site

    • For more information, see:
      http://www.eere.energy.gov/communicationstandards/
      content/copyright.html




20 | Technology Ancillary Text
Program Name orAdvancement and Outreach                    eere.energy.gov
Wrap Up

    Next Meeting

    • Thursday, Oct. 22, 2009
    • 1:30 – 3:00 pm
    • Room 6A-092




21 | Technology Ancillary Text
Program Name orAdvancement and Outreach   eere.energy.gov