I. Title: DIRECTOR OF TRAINING AND COMMUNICATION
Division: BU Department: Maine Small Business Development Center (Maine SBDC)
Location: USM Portland Campus, 68 High Street
Work Schedule: Regular full-time professional – flexible hours
Reports to: State Director, Maine SBDC
Supervises: Student interns and/or work-study students, and indirectly Maine
SBDC/administrative staff; oversees Staff Development, Training and
Coordinates with: Maine SBDC State Office staff, host organizations, funding
partners (SBA, DECD, USM), Maine SBDC Advisory Council, Maine
SBDC Center staff, University public relations staff, university outreach
program personnel and those outside the University community and
Maine SBDC organization necessary to carry forth the primary purposes
of the position.
II. Statement of the Job:
The Maine SBDC Director of Training and Communication provides leadership, quality
enhancement, managerial and administrative oversight to Maine SBDC counselor and staff
development, Maine SBDC client training and education, and the organization's marketing
and communications programs. The position is responsible for business counselor core-
competency training, on-going counselor and staff professional development and the
certification resulting from same. The position is responsible for the establishment and
administration of best practices, subject matter, materials, and standards for small business
education delivered by Maine SBDC personnel and/or partnering providers. And, the
position is responsible for developing, implementing and maintaining comprehensive
branding and communications strategies for the Maine SBDC, including press and legislative
relations, brand standards and the development of promotional materials.
III. Essential Functions:
A. Counselor and Staff Development
1. Coordinate training programs offered through the New England Professional
Development (NEPD) program and in-house programs, including planning,
evaluating, recordkeeping, program delivery, material preparation, communicating
with various constituencies and participants, and maintaining high quality levels.
2. Develop and coordinate counselor and staff development policies and procedures,
including individual development plans.
3. Provide and coordinate resources for counselor staff development opportunities.
4. Serve as a resource for counselor and staff development not met through NEPD
and/or Maine SBDC offerings.
5. Conduct counselor and staff needs assessment.
6. Manage Counselor Development Advisory committee.
7. Serve on the NEPD committee and assume leadership roles as appropriate.
8. Oversee the NEPD Certification process for the State of Maine.
B. Client Training and Education
1. Plan, design, develop and/or source, schedule, implement (occasionally delivers),
tracks, monitors and evaluates turnkey and targeted other small business education
programs serving the needs of Maine's micro and small business community.
2. Oversee strategic and financially planning for fee-for-service and contract
opportunities, often developed in concert with private parties, that meet the role of the
Maine SBDC in delivering small business education.
3. Establish partnership roles and responsibilities for hosting, resource partner and
private organizations including negotiation and writing of contracts and/or letters of
understanding and/or input into Maine SBDC subcontracts.
4. Manage Training Program Advisory Committee.
5. Oversee training reporting requirements of Maine SBDC funding partners.
6. Conduct client needs assessments.
7. Serve as small business education consultant and program specialist to the Maine
SBDC, its hosting organizations, the small business community and resource partners.
8. Develops a statewide network of small business trainers and advocates for small
9. Provides leadership to strengthen the quality and quantity of programs related to client
training and education.
C. Marketing and Communications
1. Plans, develops, implements and coordinates strategies, programs, publications,
advertising, public relations and materials that enhance the branding and visibility of
the Maine SBDC internally and externally to the Maine small business community,
small business assistance providers, the University, legislators, and the general
2. Manages the Marketing Advisory Committee.
3. Oversees materials used by Maine SBDC host organizations for SBDC purposes to
assure consistency and quality in "message" delivery.
4. Supports the State Director on the Maine SBDC's presence on the World Wide Web,
ensuring overall quality and consistency with mission priorities of the Maine SBDC.
5. Serves as the communications contact for the Maine SBDC.
6. Oversees production of newsletters, annual reports, success stories, training calendars
and the like.
7. Promotes dialogue with the Maine Legislature and its Federal Congressional
8. Serves as the Maine SBDC Advisory Council Coordinator including recording
activities, planning and implementation of meetings, coordinating new member
development and acting as a facilitator and liaison for council members and the Maine
SBDC staff and counselors.
IV. Marginal Functions:
1. Develops and/or supports creative and innovative special events or programs that foster
client training and education (for example: New England Products Trade Show (NEPTS),
Maine Enterprise Option (MEO), Rural Microenterprise Assistance Program (RMAP), and
Market Development Center (MDC) programs).
2. Counsels clients, as a Maine SBDC business management assistance counselor, from time
3. Represents the Maine SBDC in appropriate and/or assigned venues.
4. Supports Associate State Director in identifying and writing grants and pursuing ongoing
funding opportunities for Maine SBDC training and education opportunities.
5. Publishes articles that support the Maine SBDC mission.
6. Supports the State Director in the Maine SBDC's commitment to quality, strong process
service and professionalism by materially assisting in the Maine SBDC's Margaret Chase
Smith Quality Award journey and the Association for Small Business Development Center
(ASBDC) accreditation process.
7. Performs administrative duties necessary to satisfy funding partner requirements and other
position responsibilities as assigned.
8. Performs other duties as assigned.
V. Supervisory Responsibilities:
Oversees the Counselor Development, Training and Marketing Committees. Provides direction
to the Maine SBDC administrative staff. And, as a member of the Maine SBDC State Office
Management Group, assists in oversight of the Maine SBDC program and its delivering host
organizations throughout the state. Directly manages work-study students and student interns.
VI. Budget Responsibilities:
Responsible for managing training budget, marketing budgets and budgets of independent
projects and/or programs and raising revenue as appropriate to projects and programs.
VII. Public/Professional Responsibilities:
Participates actively in professional organizations, associations, conferences, and
Represents the Maine SBDC wherever appropriate.
Actively engages in NEPD and ASBDC leadership roles.
VIII. Internal/External Contacts:
As appropriate and necessary to the position both internally and externally within the
government, non-profit, educational, financing and small business sectors.
IX. Knowledge, Skills, and Abilities:
Strong organizational, planning and management skills.
Knowledge of small business.
Ability to multi-task.
Outstanding written, oral and platform presentation communication skills.
Knowledge of effective marketing communication and public relations methods.
Strong interpersonal skills.
Knowledge of adult learning techniques.
Ability to visualize, conceptualize and materialize ideas.
Ability to informally lead in a complex organizational structure.
Knowledge of human capital development.
Strong computer skills including Power Point and DeskTop Publishing applications.
Knowledge of business management technical assistance.
Ability to work well with others in a high-demand, service-oriented office.
Ability and willingness to travel throughout Maine and at times New England to work
with/at Service Centers, committees and/or conferences, etc.
Ability to meet deadlines
Ability to review, understand and apply concepts in training programs, counselor
development and communication strategies and/or programs.
A. Education: MBA or equivalent Masters level degree in education or communications.
B. Experience: Minimum of 5 years of broad business management experience including:
Small business operations; development and implementation of comprehensive
marketing programs; management of human assets, coordination of staff development
activities as a mid to upper level supervisor, and general "P&L" accountability.
Demonstrated training programming and delivery experience in corporate/adult/higher
Experience in delivering small business technical assistance within the SBDC or
Familiarity with university environments as a faculty or administrative professional
Understanding of continual quality/process improvement.
A team player who has a strong sense of urgency, a passion for excellence, and is
results oriented. Also possesses a positive attitude, entrepreneurial spirit, and is a
worker who is strongly hands on, self motivated, flexible, detailed oriented, and can
make decisions quickly and correctly.
One who values the Maine SBDC's vision, mission, focus, purposes, guiding
principles, core values and priorities and the University's commitment to diversity,
tolerance and an active examination of ideas that can provide for a greater
understanding of the richness and complexity of our society.
For Office Use Only:
Job Family: 14
Salary Band: 104
Job Number: 9580