Streets Ahead AUGUST 2001 Contents • Make it a Date MAKE IT A DATE • Fill Flash • Marketing Just a reminder that the lab will be closed on Wednesday 15th August for the Brisbane Show holiday. • 35mm Format • Lab notes Back to Basics - Techniques Its here - Metallic No it’s not the heavy metal band, but a new photo- With the modern 35mm TTL systems in use today graphic paper with a silver metallic finish and has a there is an increasing reliance on using auto exposure semi gloss surface. with auto flash. Unfortunately these systems are not Pricing for Metallic Paper. perfect, and will require some overriding of exposures Off negatives is at custom pricing. and/or flash exposure compensation in certain situa- Digital LED is +50% on LED prices. tions. The auto TTL flash systems will generally ex- pose to between 1-2 stops under the available light A 13x18cm sample print is available upon request. reading. One of the main areas of concern is with the sub- Fujifilm Professional - jects standing in a strong back lit or middle of the day situation, where the meter system will generally aver- Wedding Promotion age an exposure towards the brighter areas, but the flash will not fill enough to balance the exposure, and Congratulations to Fujifilm Professional for the there by causing underexposure of the subject, which wedding competition it is promoting through “Bride to when printed to skin tones will cause a light back- Be” and “Australian Bride”. ground. We, at Street’s, are happy to ensure that if the win- To achieve a saturated image/print, the available ning bride is having her wedding photographed by one light exposure needs to be set to the background read- of our clients, we shall print the album on Fujicolour ing and not over, the flash compensation should be Crystal Archive Paper. As everyone is aware, Street’s engaged to + 1/2 or + 1 stop. By doing this you will stock and process Fuji NPH and NHGII professional remove the over exposed/flared out background and Film at competitive prices in 35mm, 120 and 220 film this will enable us to print for the flash lit subjects stock. If the winning bride has her wedding prior to the The opposite is true for fill flash on very over cast Announcement of the winner, Street’s will be happy to days where only the faintest hint of flash is required reprint the album on Fujicolour Crystal Archive paper to lighten, brighten or add sparkle to the eyes etc. In to ensure it complies with the rules. this situation the flash exposure needs to be only If you are going to be part of this promotion, ensure slight, and the flash exposure compensation needs to you read the conditions of the promotion carefully. be set to –3 or –4 stops. 38 Arthur Street (PO Box 402) Ph: 07 3358 4000 email@example.com Fortitude Valley, Qld 4006 Fax: 07 3358 2823 www.streetsimaging.com.au CLASSIFIEDS Simple Marketing Tips FORSALE Tamron SP LENS suit Nikon AF-D 1. Thank your clients for doing business with you. AF 28-105mm F2.8 Aspherical, 2. Send Anniversary cards. Front and rear caps, Lens Hood. 1B filter, bag. 9 months old. 3. Thank your clients for prompt payments. excellent condition. 4. Ask for feedback. New $1800 SELL $950 + post. Jim Cullen Mackay QLD 4740 ph 07 4953 4438 fx 07 4953 0300 The winners in Photography are those who are constantly looking for firstname.lastname@example.org www.jimcullen.com.au. ways to make improvements in styles, lighting, posing, locations, backgrounds and of course; Sales. FOR SALE Bronica ETRSI with 105 lens, back, prism. 18 months old $1450 The Magic Format Bronica Zo om Lens still under warranty and in box.$2500 Cokin Large filter holder for lenses 88mm or larger, inc filters, sunset grad, blue grad and AH! Yes the magic of the 35mm format, it’s just great is it not? ND But I here you ask, why do my 13x18cm prints come back with the heads Just arrived from USA with adapter for zoom lens listed above. $300 or feet cut off? Swing adapter for medium format camera, The heads are on the Negatives, so why are they missing? rotates thru 90 degrees. $250 Ron Letherin 07 3829 0804 The reason for the differences being in the format ratios between the FOR SALE Mamiya 645 Pro, AE Prism, Motor Drive, 120 35mm format (ratio 1:1.50) and 13x18cm prints (ratio 1:1.25). Film holder, 80mm F1.9 lens, 55mm 2.8 lens, 70mm 2.8 leaf shutter lens, With this being the case, then we must allow cropping room on both Polaroid back. VGC $2900 inc GST sides of the negative to avoid any cut off of the image. Ademco Hard Bed Heat Press, model 2226, 56x66cm with steel stand. VGC $1300. If you require near full frame 1st run originals from your films, we sug- Phone Les Hall 07 4157 9771. gest that you order 13x19cm prints which will give you close to full frame. We welcome your adverts, please send an email or fax to David at Street’s on 07 3358 2823. Lab Notes Email:email@example.com Please let us know when you have made a sale Cross Processed Film so we can remove the advert. The lab preferred film for cross processing is Kodak EPP, which we rec- ommend that you rate it at 100 ISO for best results. Over rated film cause bleeding of the blacks in a print, as well as severe over exposed film which The Australian Copyright Council is beyond our Printable range. are holding a copyright seminar in Enlargements off Masked 35mm Brisbane for Photographers / There has been a great deal of confusion of late in relation to 20x30cm Graphics Designers on the prints, the actual size is 20.3x29.5cm (not 8”x12”). 20/21 August 2001. If you are getting your matts cut for your album, you will need to check to actual opening/window size to make sure they match. For more information phone Sydney (02) 9318 1788 Freight Charges or on the web There has been some confusion in regards to freight charges and invoic- www.copyright.org.au ing on accounts. When sending in orders please remember that prints lar- ger than 20x25cm must go into a larger box and not with 1st run originals. 2002 APPA Awards : Therefore you will incur an extra freight charge. For those customers allocated client numbers and who make freight pay- Next years’ APPA / AIPP awards ments with your orders, these payments are placed into open credit on your will be held in Perth over the account. At the end of the month we print out the freight list, write a tax 7,8,9 June 2002. invoice, apply the invoice to your account and then we apply the open credit payment towards the invoice. Any balance of freight owed will be So start preparing now to give shown on your account if applicable. yourself plenty of time.