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Join the American Association for Justice for its 2007–2008 Education Seminars and Trial Skills Colleges TAKE ADVANTAGE OF A PRIME TARGET AUDIENCE—THIS IS YOUR OPPORTUNITY TO meet PERSONALLY WITH HUNDREDS OF POTENTIAL BUYERS AT AAJ EDUCATION SEMINARS AND TO connect WITH POTENTIAL BUYERS AT AAJ EDUCATION TRIAL SKILLS COLLEGES. For the most updated information & dates, please see www.justice.org/education AAJ EDUCATION ENDOWED BY POWER ROGERS & SMITH • WHAT ARE AAJ EDUCATION SEMINARS? AAJ Education Seminars are one-, two-, or three-day in-person continuing legal education (CLE) programs geared toward specific practice areas and new developments in the law. The most practical, current, and valuable information is offered with faculty comprised of a blend of trial lawyers and experts, including medical and other professionals with experience in the subject matter. AAJ Education Seminars offer exhibiting, sponsorship, and other marketing opportunities. Why should you exhibit at AAJ Education Seminars in 2007–08? • Meet prospects face-to-face, in an inviting environment with a targeted audience for your products and services. • Establish a nationwide network of AAJ members—key decision makers in their firms. • Engage the audience in demonstrations and new product introductions. • Receive exhibitor priority points to obtain prime booth locations at the AAJ Annual and Winter Conventions. Your exhibit fee includes one six-foot draped table, two chairs, name badges for all attending staff, admission to receptions, and seminar attendee lists. WHAT ARE AAJ TRIAL SKILLS COLLEGES? AAJ Trial Skills Colleges are three- to five-day programs that combine lectures, demonstrations, and workshops where lawyers practice their skills with intensive feedback from nationally known trial lawyers and trial consultants. Attendees leave the programs more confident, powerful, and persuasive in the courtroom. AAJ Trial Skills Colleges offer sponsorship and other marketing opportunities. WHAT PRODUCTS/SERVICES ARE AAJ MEMBERS INTERESTED IN? They are interested in learning about all available resources to succeed on behalf of their clients. Animations Audiotapes and Videotapes Books, Magazines, and Periodicals Case Management Software Computer Graphics Software Computer Software Consumer Products Court Reporters Day-in-the-Life Videos/Settlement Documentaries Demonstrative Evidence Expert Witnesses Financial Services Information/Online Services Legal Nurse Consultants Litigation Support and Research Media and Legal Marketing Structured Settlements Trial Consultants Video Conferencing Web Site Design/Internet Marketing WHO ATTENDS AAJ EDUCATION SEMINARS AND TRIAL SKILLS COLLEGES? Nearly 1,700 AAJ attorney members attended an AAJ Education Seminar or Trial Skills College over the past 12 months. Attendees of Seminars and Colleges have varying degrees of experience and come from all different size law firms. Y E A R S I N P R AC T I C E SIZE OF FIRM 14% 13% 16% 12% 45% 0–5 Years 6–10 11–15 16–20 21+ 59% 18% 10% 13% 1–4 Attorneys 5–7 8–10 11+ connect • • • • • • Pharma and Beyond: Litigation Today with Special Guest Mark Lanier October 29, 2007 InterContinental The Barclay 111 East 48th Street, New York City, NY Anticipated Attendance: 125 Exhibit Fee: $500 2007–08 Seminars Litigating Truck Collision Cases February 8–9, 2008 Bourbon Orleans Hotel, New Orleans, LA Anticipated Attendance: 130 Exhibit Fee: $500 Attendees at this program will hear from the attorneys litigating recent pharmaceutical cases. They’ll get the latest news and legal developments, along with tools to hold the pharmaceutical industry accountable for their clients’ injury or wrongful death. Handling a truck collision claim is different from an auto claim. This program will focus on accident reconstruction, electronic data, and federal regulations, among other topics. Suggested exhibitors: Accident Reconstruction, Animation, Litigation Funding, Structured Settlements, Trucking Experts David v. Goliath: How the Plaintiffs Bar Is Holding Big Pharma Accountable February 15–16, 2008 Wynn Las Vegas, Las Vegas, NV Anticipated Attendance: 125 Suggested exhibitors: Health Care Consultants, Litigation Funding, Medical Expert Witnesses, Medical-Legal Companies, Structured Settlements The Art and Science of Persuasion: New Avenues to Justice with the Creators of the Jury Bias Model™, Gregory S. Cusimano and David A. Wenner November 16–17, 2007 Wynn Las Vegas, Las Vegas, NV Anticipated Attendance: 110 Exhibit Fee: $500 Exhibit Fee: $500 This seminar will provide plaintiff attorneys with the information they need to know to win their clients’ cases in today’s environment. Attendees will learn secrets that advertisers, political operatives, and defense attorneys use to shape the beliefs, attitudes, and behaviors of voters, consumers—and jurors. This seminar will provide plaintiff attorneys with the latest developments in pharmaceutical litigation. Attendees will also develop a network of colleagues practicing in this ever-changing field. Medical topics and litigation strategies will be discussed. Suggested exhibitors: Health Care Consultants, Litigation Funding, Medical Expert Witnesses, Medical-Legal Companies, Structured Settlements Ski Medical February 29–March 2, 2008 Steamboat Grand, Steamboat Springs, CO Anticipated Attendance: 110 Exhibit Fee: $500 Suggested exhibitors: Demonstrative Evidence, Expert Witnesses, Jury Consultants, Trial Consultants AAJ Justice Counts Seminar: 21st Annual Weekend with the Stars December 8–9, 2007 Sheraton New York Hotel & Towers, New York, NY Anticipated Attendance: 250 Exhibit Fee: $625 Hit the slopes with AAJ members for this medical-legal seminar! This seminar will cover various trial secrets and strategies especially designed for more experienced trial attorneys. AAJ Education’s most popular annual event—in one of the world’s favorite cities—will once again feature an all-star cast of lawyers who will reveal their case-winning strategies and trial secrets. Suggested exhibitors: Demonstrative Evidence, Expert Witnesses, Litigation Funding, Structured Settlements, Medical-Legal Companies, Healthcare Consultants Suggested exhibitors: Case Management Software, Demonstrative Evidence, Expert Witnesses, Legal Nurse Consultants, Litigation Funding, Medical-Legal Companies, Structured Settlements • Damages Seminar March 7-8, 2008 The Inn & Spa at Loretto, Santa Fe, NM Anticipated Attendance: 125 Exhibit Fee: $500 ADDITIONAL SPONSORSHIP OPPORTUNITIES WITH AAJ SEMINARS! Sponsor an AAJ Seminar Breakfast or Cocktail Reception Benefits Include: • One complimentary exhibit space with priority exhibit space selection • One complimentary insert in registration packets. Sponsor’s insert receives priority placement • One complimentary full page ad in Reference Materials. Sponsor receives priority ad placement in Reference Materials • Recognition as a sponsor in program agenda • Priority placement on exhibitor roster given to all attendees • Prominently displayed signage recognizing you as a sponsor • Two priority points applicable to future AAJ Convention exhibit space selection Attendees at this seminar will learn how to translate a case of injury into a case for damages. David Ball, Ph.D., noted trial consultant and author, will lead the program, which will provide attendees with insight and understanding about how jurors view damages. They will learn techniques and skills to effectively articulate, in every phase of the trial, the reasons for a just award. Suggested exhibitors: Demonstrative Evidence, Jury Consultants, Litigation Funding, Structured Settlements, Trial Consultants Overcoming Juror Bias April 2008 Location TBD Anticipated Attendance: 150 Exhibit Fee: $500 Experienced trial lawyers will share their approaches and techniques in identifying, combating, and using juror attitudes and biases from discovery to trial. Attendees of this program are generally experienced trial lawyers. Cost: $3,000 for AAJ Seminars excluding Weekend with the Stars and Jazz Fest Seminars. Please contact AAJ directly for Breakfast and/or Cocktail Reception sponsorship pricing for Weekend with the Stars and Jazz Fest. Insert a Flyer or Brochure in Seminar Registration Folders Suggested exhibitors: Demonstrative Evidence, Expert Witnesses, Litigation Funding, Structured Settlements, Trial Consultants AAJ Annual Jazz Fest Seminar: Auto Cases May 1–3, 2008 Omni Royal Orleans, New Orleans, LA Anticipated Attendance: 180 Exhibit Fee: $500 • Cost for Seminar Exhibitors: $100/each for Weekend with the Stars or Jazz Fest; $75 for any other seminar • Cost for Non-Exhibitors: $300/each for Weekend with the Stars or Jazz Fest; $200 for any other seminar Advertise in Seminar Reference Materials AAJ is excited to return to the Crescent City for one of our most popular seminars. Held during New Orleans’ world-famous music festival, this seminar will provide trial lawyers with practical advice and innovative strategies for trying an auto case. • Cost: $100 per ad for exhibitors; $200 per ad for non-exhibitors All ads are full page in black and white and subject to approval. • Suggested exhibitors: Accident Reconstruction, Case Management Software, Demonstrative Evidence, Expert Witnesses, Litigation Funding, Structured Settlements 2007–08 Trial Skills Colleges Trial Advocacy College: Damages October 5-8, 2007 Keystone, CO Anticipated Attendance: 70 form relationships with the jury, use demonstrative evidence effectively, and counter negative juror perceptions and behavior. This college is designed for any lawyer looking for guidance and innovation in their approach to damage awards. Attendees will understand how jurors view damages and how to shape what jurors see by effectively articulating reasons for a just award into every phase of a trial. Suggested Sponsors: Demonstrative Evidence, Expert Witnesses, Litigation Funding, Litigation Support and Research, Structured Settlements, Trial Consultants Case Plus: The Next Step in Developing and Testing Your Trial Story April TBD, 2008 Location TBD Anticipated Attendance: 45 Suggested Sponsors: Demonstrative Evidence, Jury Consultants, Litigation Funding, Structured Settlements, Trial Consultants Advanced Depositions College January 11-14, 2008 New Orleans, LA Anticipated Attendance: 55 Case Plus offers members the opportunity to present a case they are working on to three separate focus groups and to work one-on-one with AAJ Education’s most experienced and dedicated faculty of trial lawyers. Based on AAJ’s Trial Advocacy College: Depositions, the Advanced Depositions College uses the seasoned faculty of the original program in this updated and extended program. This program’s unique format includes in-depth witness preparation techniques with a seasoned trial consultant. Suggested Sponsors: Demonstrative Evidence, Expert Witnesses, Trial Consultants AAJ TRIAL SKILLS COLLEGES SPONSORSHIP OPPORTUNITIES Suggested Sponsors: Computer Software, Court Reporters, Expert Witnesses, Structured Settlements Trial Advocacy College: Essentials of Civil Litigation March 15-18, 2008 University of Alabama School of Law, Tuscaloosa, AL Anticipated Attendance: 65 Sponsors of a College receive the following: Designed for the new lawyer and lawyers with little or no courtroom experience, this program is a valuable introduction on how to prepare for a plaintiff case and how to best represent clients at trial. At this program, attendees learn and practice the trial skills and techniques that make the difference between adequate presentation and a winning one. • One complimentary full page ad in Reference Materials • One brochure insert in registration packets with priority placement • Prominently displayed signage recognizing you as a sponsor (Excluding Case Workshop and Case Plus programs) • Recognition by the program moderator • Post-program attendee list (Sponsors of Trial Skills Colleges do not attend or assign personnel to booths.) Cost: • Each College: $500 • Package of 3 Colleges: $1,200 ($300 savings) • All 8 Colleges: $3,000 ($1,000 savings) Insert Flyer in Program Registration Folders Suggested Sponsors: Demonstrative Evidence, Expert Witnesses, Litigation Funding, Trial Consultants Ultimate Trial Advocacy Course: Art of Persuasion March 2008 Location TBD Anticipated Attendance: 65 • Individual College: $125 • Package of 5 Colleges: $500 ($125 savings) • All 8 Colleges: $750 ($375 savings) Advertise in Trial Skills Colleges Reference Materials Designed for experienced trial lawyers who want to improve their communication skills, the Ultimate is a unique experience—with an emphasis on developing lawyers’ personal communication and persuasiveness in the courtroom. This course teaches attendees how to • Cost: $200 per ad for non-sponsors All ads are full page in black and white and subject to approval. • AAJ Education Seminar Exhibit Space Application Company Name Contact Name Address City Telephone E-mail Total Amount Enclosed $ State Fax Zip Charge my: ❑ AMEX Card # Name (if different on card) Signature ❑ VISA ❑ MC Exp. Date * Check is enclosed (payable to AAJ). If paying by check, please enclose application in an envelope. Mail this form with payment to: AAJ Exhibits Manager 1050 31st Street, NW, Washington, DC 20007-4499 Phone: 800-424-2725, ext. 284 Online: www.justice.org/exhibit Fax: 202-625-7313 P L E A S E I N D I C AT E B E L O W T H E S E M I N A R S AT W H I C H YO U W I S H T O PA R T I C I PAT E . S PAC E I S L I M I T E D A N D A S S I G N E D O N A F I R S T- C O M E , F I R S T- S E R V E D B A S I S . Seminars Pharma and Beyond: Litigation Today with Special Guest Mark Lanier October 29, 2007 New York City, NY Anticipated Attendance: 125 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ The Art and Science of Persuasion: New Avenues to Justice November 16–17, 2007 Las Vegas, NV Anticipated Attendance: 110 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ AAJ Justice Counts Seminar: 21st Annual Weekend with the Stars December 8–9, 2007 New York, NY Anticipated Attendance: 250 Exhibit Fee: $625 per table No. of tables __________ Insert Flyer: Exhibitor: $100 ❑ Non-Exhibitor: 300 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ Litigating Truck Collision Cases February 8–9, 2008 New Orleans, LA Anticipated Attendance: 130 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ David v. Goliath: How the Plaintiffs Bar Is Holding Big Pharma Accountable February 15–16, 2008 Las Vegas, NV Anticipated Attendance: 125 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ Ski Medical February 29–March 2, 2008 Steamboat Springs, CO Anticipated Attendance: 110 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ Damages Seminar March 7-8, 2008 Santa Fe, NM Anticipated Attendance: 125 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ Overcoming Juror Bias April 2008 Location TBD Anticipated Attendance: 150 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $75 ❑ Non-Exhibitor: $200 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ AAJ Annual Jazz Fest Seminar: Auto Cases May 1–3, 2008 New Orleans, LA Anticipated Attendance: 180 Exhibit Fee: $500 per table No. of tables __________ Insert Flyer: Exhibitor: $100 ❑ Non-Exhibitor: $300 ❑ Advertise in Reference Materials: Exhibitor: $100 ❑ Non-Exhibitor: $200 ❑ Total for seminar: $ _______________ P L E A S E I N D I C AT E B E L O W T H E C O L L E G E S AT W H I C H YO U W I S H T O S P O N S O R . R E S E R VAT I O N S A R E L I M I T E D A N D AC C E P T E D O N A F I R S T- C O M E , F I R S T- S E R V E D B A S I S . Trial Skills Colleges Trial Advocacy College: Damages October 5–8, 2007 Keystone, CO Sponsor Fee: $500 ❑ Insert Flyer: $125 ❑ Advertise in Reference Materials: $200 ❑ Total for college: $ ____________ Advanced Depositions College January 11–14, 2008 New Orleans, LA Sponsor Fee: $500 ❑ Insert Flyer: $125 ❑ Advertise in Reference Materials: $200 ❑ Total for college: $ ____________ Trial Advocacy College: Essentials of Civil Litigation March 15–18, 2008 Tuscaloosa, AL Sponsor Fee: $500 ❑ Insert Flyer: $125 ❑ Advertise in Reference Materials: $200 ❑ Total for college: $ ____________ Ultimate Trial Advocacy Course: Art of Persuasion March 2008 Location TBD Sponsor Fee: $500 ❑ Insert Flyer: $125 ❑ Advertise in Reference Materials: $200 ❑ Total for college: $ ____________ Case Plus: The Next Step in Developing and Testing Your Trial Story April TBD, 2008 Location TBD Sponsor Fee: $500 ❑ Insert Flyer: $125 ❑ Advertise in Reference Materials: $200 ❑ Total for college: $ ____________ A A J AC C E P TA N C E P O L I C Y AAJ reserves the right to reject exhibitors and/or sponsors whose product or service is not in compliance with AAJ advertising policy, i.e., the exhibit materials should not have an emphasis on large jury awards or settlements, or on maximizing damages, or otherwise overemphasize monetary considerations. AAJ will not accept exhibitors or sponsors marketing alcohol, tobacco, or firearms, and has the right to reject materials with sexual connotations in questionable taste. AAJ may also reject exhibitors or sponsors offering products or services in direct competition with AAJ services. AAJ reserves the right to make modifications in floor space or room assignments for Exhibition area as deemed necessary, making equitable adjustments with any Exhibitor or Exhibitors thereby affected. Admittance to the Exhibit area is restricted to program attendees, staff, faculty, and Exhibitors. Although every effort will be made to keep the program on schedule, AAJ cannot be held responsible for modifications to scheduled participant breaks. Exhibitor acknowledges that the Exhibits Manager is not usually present to handle on-site arrangements. AAJ Education Staff has full authority to evict Exhibitors whose Exhibits are excessively noisy, employ offensive or unprofessional methods of operations, or in any way detract from the quality of the Exhibition, interfere with the other Exhibitors, or are deleterious to AAJ’s professional image. Any Exhibitor wishing to cancel or withdraw from the Exhibition must give the Exhibits Manager written notice 7 days in advance of his or her intention to do so. Exhibitors who cancel at a later date will not receive a refund. Course materials are available for purchase by Exhibitors for a minimal fee; they are available on-site at the AAJ Registration Desk. All matters and questions not covered by these policies are subject to the discretion of the Exhibits Manager and the staff of AAJ Education. Exhibitor agrees to abide by the terms of this Contract and any applicable provisions of AAJ’s agreement with the management of the facility. This Contract will not be binding until countersigned by an authorized representative of AAJ. The individual signing below on behalf of the Exhibitor represents and warrants that he/she is authorized to so act in this contracting authority. A copy of the countersigned agreement will be returned to you upon acceptance. Mail all forms to: AAJ, Exhibits Manager, 1050 31st Street, NW, Washington, DC 20007. Telephone: 800-424-2725, ext. 284; Fax: 202-625-7313. AAJ Education Exhibitor/Sponsor Terms and Conditions: Full payment must accompany this Contract. Contract is not binding and Exhibit Space will not be assigned until full payment is received. Exhibit fees include the following: one six-foot table and two chairs; name badges for company representatives (no more than two persons manning the display at a time); pre- and post-program attendee lists; an updated program agenda; participation in breaks and receptions. In most cases, the exhibits are in a ballroom that can be locked with no security guard. AAJ is not responsible for the security or storage of materials. Installation and dismantling of exhibits including arrangements for shipping and handling is the sole responsibility of the Exhibitor. Any requests for electricity, equipment, supplies, or other special arrangements must be made directly with the hotel contact and payment for these arrangements is the sole responsibility of the Exhibitor. A tabletop display consists of one six-foot by three-foot table and the space immediately surrounding it. Pop-up displays are also allowed, space permitting. Easels and/or video carts are acceptable only if confined to Exhibitor’s space. Promotional activities (i.e. demonstrations) must also be confined to Exhibitor’s space and must not interfere with adjacent tables or intrude into aisle space. All demonstrations, distribution of materials, or other promotional activities must be confined to the limits of Exhibitor’s space, and must not interfere with adjacent displays or intrude on aisle space. Exhibitors shall not under any circumstances distribute any form of materials relating to the exhibit in any area of the seminar beyond their exhibit space. All projection equipment and activities must be in accordance with fire regulations and in compliance with any agreements entered into by the sponsor with the management of the Exhibit Hall. All lighting devices, sound equipment, or displays must be arranged in such a manner as not to disturb other Exhibitors or the Exhibition in general. Assignments of Exhibit space are made on a first-come, first-served basis determined by when the Exhibit Application and Contract is received, unless otherwise specified by the Exhibits Manager. On-site registration is accepted on a space available basis; however, all pre-paid Exhibitors will receive preference in space assignments. Authorized Exhibitor Signature (This document must be signed to be accepted by AAJ) Authorized AAJ Signature Date Date If you have additional questions, please contact: Robby Daniels, Exhibits Manager Meetings & Conventions Department American Association for Justice 1050 31st Street, NW, Washington, DC 20007 Tel: 800-424-2725, ext. 284; Fax: 202-625-7313 E-mail: robert.daniels@justice.org

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