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Contact: Brandi Smith Zeringue 1939 West Landry Street Louisiana Yambilee Festival Suite 103 Phone: (337) 948-8848 Opelousas, LA 70570 Fax: (337) 948-4331 email: Yambilee@gmail.com We would appreciate if you would run the enclosed Announcement as soon as possible. Thank you ever so kindly for your efforts in printing our announcements so promptly! Joe Robison, President Louisiana Yambilee, Inc. Press Release MUSIC ICON CHOSEN AS 63RD LOUISIANA YAMBILEE KING The Louisiana Yambilee Association Board of Directors is honored to have Music Icon, Lloyd Price reign as King of the 63rd Annual Louisiana Yambilee Festival. A member of the Rock and Roll Hall of Fame, the Louisiana native is best known for his hit "Lawdy Miss Clawdy," which topped the rhythm and blues charts for seven weeks in 1952. These days, he uses the song's fictional temptress as the brand name for his personal effort to boost sweet-potato consumption. More than 56 years ago, the „jukebox was jumpin‟ in Kenner Louisiana over at the town‟s most popular Fish N Fry Restaurant owned by local Entrepreneur Beatrice Price. Her 17 year old son, Lloyd Price had just released the Song of the Year, „Lawdy Miss Clawdy‟. Since that time many different Icon men have fallen in love with Lawdy Miss Clawdy, and showed that love by re-recording her 169 times. Elvis loved the song so much, he personally recorded it 41 separate times. Today, she (Lawdy Miss Clawdy) is a new Powerful Food Brand. The „Lloyd Price Icon Food Brand‟ was inspired by the American Music Icon, Lloyd Price. He is a pioneer of Rock „n‟ Roll & Soul music. He was inducted into the Rock „n‟ Roll Hall of Fame in 1998 and introduced the music world to music greats Little Richard and Wilson Picket. He wrote, produced, & sung #1 hit records such as, „Personality‟, „Stagger Lee‟ and of course, what some say, is arguably 2nd most played radio record of All Times, „Lawdy Miss Clawdy‟. Lloyd Price is a United States Korean War Veteran and a recipient of an Honorary Doctorate from Southern University, and he was honored by his home town of Kenner, Louisiana. The City Council voted, passed, named, and erected a Lloyd Price Avenue, permanently. His company, Lloyd Price Icon Food Brands Inc., boasts 16 sweet- potato products in its Miss Clawdy line, including pies, pretzels, muffins and frozen sweet-potato cheesecake on a stick. Most of his products can be purchased at your local Wal Mart, 7-Eleven, and many New York Retail Stores. Mr. Price was featured as the cover story of the Wall Street Journal and was called by the Wall Street Journal “a true modern day crusader” for the Sweet Potato Industry in America. (November 21, 2007 issue) Mr. Price was the first person in history to achieve the following milestones in music and business. His company was the first African-American Company to sign a National & International Supplier‟s Agreement with Wal-Mart, Inc., the 1st ever Food Company to manufacture, market, & distribute a LMC Sweet Potato Cookie, the first to create a LMC Sweet Potato Cheesecake, the first to create Four Brands of Breakfast Cereal, the first African-American Branded Energy Bar, the first Company in Wal-Mart History to develop, create, market, and distribute an African-American Branded PIZZA made exclusively for WAL-MART. Lloyd Price in July, 2007 became the first African-American National Spokesperson for Wal-Mart teaching minorities „How to do Business with Wal-Mart‟. Lloyd Price companies have donated to many charities and have signed two Corporate Philanthropy pledges totaling $90 million taken from their company sales to support the Katrina Victims ($15 million) and $75 million to the Black Sports & Entertainment Hall of Fame Building to be constructed in Harlem, New York. In the year 1984, Lloyd Price formed two Real Estate Companies. His Hudson Bay Realty Corporation built resident homes in Stanton Island. He also formed the Lloyd Price Development Corporation and partnered with the New York City Development Department to build homes in the Bronx, New York. He built a total of 160 homes. Mr. Price launched a nightclub (Turntable) and label (Turntable Records) in New York and he was the first African-American to have a night club and granted a Liquor License in the heart of Manhattan. Last but not least, Mr. Price was the first teenager in history to sell one million records. Mr. Price recorded eleven straight single records and each record surpassed 900,000 in unit sales. That is a total of 9.9 million fans that showed their love for his writing, singing, and performing talents. Lloyd Price is one of the most re-recorded artists/songwriters in the history of music. He writes songs that are simply timeless! Personality has been re-recorded 152 times, Stagger Lee has been re-recorded 269 times, and Lawdy Miss Clawdy has been re-recorded 169 times. These three Lloyd Price songs have been paid great respect and homage by many Music Icons. Mr. Price was the only in history and the first in history to be inducted into four Hall of Fames: the Rock and Roll Hall of Fame, the National Black Sports and Entertainment Hall of Fame, the NBC Bowling Hall of Fame (bowled six perfect games), and the State of South Carolina Hall of Fame (Mr. Price and the Wheel of Fortune‟s Vanna White were inducted on the same day. Other members include Dizzy Gillespie, President Andrew Jackson, and General William C. Westmoreland). The Louisiana Yambilee Association is pleased to add to Mr. Price‟s list of “firsts” as the Board of Directors names Mr. Price the first African American to be crowned King of the Louisiana Yambilee Festival. Mr. Price will be in town for the week of the Festival, and will attend all Yambilee Activities. Come out to Evangeline Downs Racetrack and Casino for your chance to meet one of the most renowned entertainers and business entrepreneurs during October 23 through October 26. For more detailed information and event listings, please visit www.yambilee.com or call the office at (337) 948-8848.
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