www.dotcomhunter.com Are You Already Marketing On The Internet? Take a moment to think about how you would really answer this questi on. If given enough thought just about any business owner who utiliz es the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they m ay already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may alre ady be marketing their business on the Internet. Do you have a website for your business? Business owners who answer y es to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Ha ving a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing. Do you participate in message boards and include a link to your webs ite in your signature? Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related m essage boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of th eir posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketin g which result from message board participation just by doing someth ing they enjoy and may be doing as a form of leisure activity. Do you include keywords which are relevant to your business in the content of your website? Business owners who answer yes to this que stion are also already marketing on the Internet by optimizing thei r website for these keywords. These search engine optimization (SEO ) affects the websites whether or not they were even aware of the c oncept of keyword density and how it can help to SEO a website. Bus iness owners will likely use certain words often depending on the t ype of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keyword s. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefi t just by naturally applying relevant keywords to their website. Do you solicit feedback from your customers online? This is yet anot her example of how business owners may be accidentally marketing the A gift from www.dotcomhunter.comwww.dotcomhunter.com ir business on the Internet. Most business owners realize the import ance of soliciting feedback from customers for business purposes and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doi ng this simply for a business purpose the fact that it is done onlin e makes it fall into the category of Internet marketing. We have already discussed several ways in which business owners may already be marketing online but what about business owners who wan t to have an increased online presence? Business owners who may alr eady be marketing online accidentally may wish to launch a full sca le Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience. PPPPP Word count 592 A gift from www.dotcomhunter.com