301-807-3107, Columbia, MD 21044, firstname.lastname@example.org
Strategic thinking, creative, marketing management visionary with 10+ years of marketing leadership,
who leads by example. Executive level budget management, digital innovation, brand building, sales and
communications leadership; solid ROI-based execution, and development of customer centric business
cultures that drive sustainable growth in revenue, profit and market share. Strong collaboration, cross-
functional team and relationship building skills.
Employment History and Accomplishments
AMERICAN MARKETING SERVICES, INC. March 2003-September 2009
Executive Director Marketing/Sales
Designed and implemented multi-market expansion business and marketing plans for a network
of local, direct response products, which lifted revenues by 190% in a three year period.
Managed cross-functional teams and developed hiring criteria and candidate evaluation process to
ensure a community of successful salespeople and focused revenue hunters.
Created a successful, digital marketing program, including web analytics, which helped improve
customer retention, revenue and share of voice for our company and for customers.
Created and managed all strategic traditional and digital marketing and promotion campaigns.
BALTIMORE SUN (A Tribune Company) April 2001-March 2003
General Manager, Consumer Products
Improved margin contribution of division by 50% in one year by creating new products, a new
brand marketing plan, new sales training and effective budget management.
Led the consumer products division of the Baltimore Sun, creating, marketing, promoting and
selling custom publications, multi-media products, and Baltimore Sun licensed products.
PROCUREMENT CENTRAL, INC. July 2000-April 2001
Vice President Marketing and Sales
Developed strategic brand direction and the business plan for this digital innovation startup.
Led training of staff, strategic partner acquisition, marketing, public relations, creative direction,
presentation development, management of outside contractors, and supervision of three directors.
Part of the management team responsible for developing an “E-tility”, a neutral, web-based,
electronic procurement platform for buyers and sellers in the public sector.
SHADOW BROADCAST SERVICES September 1996-July 2000
Vice President Sales and Marketing (December 1999-July 2000)
Promoted to VP of Sales and Marketing for two companies, Shadow Broadcast Services and
Metro Traffic, under the umbrella of Westwood One, and directed 50 employees.
Managed marketing and over $15 million in broadcast sales for two different companies
Hired, trained and accomplished outstanding results, exceeding top and bottom line goals.
General Manager, Baltimore (November 1998-December 1999)
Promoted to General Manager of the Baltimore division of Shadow Broadcast Services.
Managed P&L, affiliate relations, news operations, sales, marketing and training.
Increased sales 25% in 1999 and improved operating margins by 35%.
Successfully managed a company of 25 people.
General Sales Manager, Baltimore and Washington (July 1998-November 1998)
Promoted to General Sales Manager for both Baltimore and Washington markets of Shadow
Broadcast Services, a division of Westwood One.
Managed cross-functional marketing and sales teams with the goal of achieving product quality,
training and development of the staff and increasing revenues.
General Sales Manager, Washington (September 1996-July 1998)
Recruited to lead the marketing and sales team for the Washington division of national broadcast
company that supplies information reports to broadcast stations and online news sites.
Managed sales and support team and personally developed new business opportunities. Initiated
successful recruitment sales program and multi-media programs.
Tripled net revenues in the first year and doubled them in the second year.
THE WASHINGTON TIMES, Washington, DC Feb. 1995-Sept. 1996
Retail Advertising Director
Reorganized retail sales and marketing and improved the average rate in one year by over 30%
and increased unit sales by 10%.
Researched and designed brand marketing campaign to reposition the brand to attract customers.
Hired, trained and managed four Managers and staff of 25.
KBK ASSOCIATES, Baltimore, MD 1993-1995
Vice President Marketing
Created and delivered marketing, sales and customer service seminars and training for many well-
known media companies in the U.S. such as Jones Cable, VA Press Association, Newhouse
newspapers and more.
Managed marketing, advertising and training for various clients including high tech, retail
automotive, homebuilders, and a retail pharmacy chain.
PATUXENT PUBLISHING COMPANY, Baltimore, MD 1989-1993
Director of Marketing
Created a corporate marketing department and directed all brand marketing, promotion, research,
budgeting, training and sales presentation development for a local $30 million media company.
Researched and designed marketing/sales program for the automotive category lifting sales by
40% the first year, during a recession.
Designed and managed programs collaborating with cross-functional teams to ensure results.
Designed market-wide, multi-media branding campaign increasing target market awareness by
over 15%. Conducted pre and post target surveys to measure results.
THE WASHINGTON POST, Washington, DC
Advertising Manager 1980-1989
Directed a sales team of ten (10) and a support team of three (3) in a $46 million business.
in consumer packaged goods, HBC, medical products and services and pharmaceuticals.
Created and managed a regional weekly health publication, which generated $2 million the first
year and met revenue and profit plan in the second year vs. a three year profit plan.
Conceived and managed a new “SSAS” (sole sponsored advertising section) program generating
$500,000 in new business the first year.
BS Journalism/Business University of Maryland
Certified Social Media Marketing Strategist
Graduate work in Public Relations, American University
Wharton School of Finance for the Non-Financial Executive (certificate)
Neuro-Linguistic Programming for Managers (NTL), a human resource development Co.
Served on the board of the Ad Club of Baltimore
Published author on the topic of housing options for seniors
Read the news to the vision impaired for the non-profit, The Washington Ear
Volunteer at local public schools to assist teachers in the classroom