Marketing Director in Washington DC Resume Tony Burke

Document Sample
Marketing Director in Washington DC Resume Tony Burke Powered By Docstoc
					                                            Tony Burke
                         301-807-3107, Columbia, MD 21044,
Career Summary
Strategic thinking, creative, marketing management visionary with 10+ years of marketing leadership,
who leads by example. Executive level budget management, digital innovation, brand building, sales and
communications leadership; solid ROI-based execution, and development of customer centric business
cultures that drive sustainable growth in revenue, profit and market share. Strong collaboration, cross-
functional team and relationship building skills.

Employment History and Accomplishments
AMERICAN MARKETING SERVICES, INC.                                        March 2003-September 2009
Executive Director Marketing/Sales
       Designed and implemented multi-market expansion business and marketing plans for a network
        of local, direct response products, which lifted revenues by 190% in a three year period.
       Managed cross-functional teams and developed hiring criteria and candidate evaluation process to
        ensure a community of successful salespeople and focused revenue hunters.
       Created a successful, digital marketing program, including web analytics, which helped improve
        customer retention, revenue and share of voice for our company and for customers.
       Created and managed all strategic traditional and digital marketing and promotion campaigns.

BALTIMORE SUN (A Tribune Company)                                        April 2001-March 2003
General Manager, Consumer Products
       Improved margin contribution of division by 50% in one year by creating new products, a new
        brand marketing plan, new sales training and effective budget management.
       Led the consumer products division of the Baltimore Sun, creating, marketing, promoting and
        selling custom publications, multi-media products, and Baltimore Sun licensed products.

PROCUREMENT CENTRAL, INC.                                                July 2000-April 2001
Vice President Marketing and Sales
       Developed strategic brand direction and the business plan for this digital innovation startup.
       Led training of staff, strategic partner acquisition, marketing, public relations, creative direction,
        presentation development, management of outside contractors, and supervision of three directors.
       Part of the management team responsible for developing an “E-tility”, a neutral, web-based,
        electronic procurement platform for buyers and sellers in the public sector.

SHADOW BROADCAST SERVICES                                               September 1996-July 2000
Vice President Sales and Marketing (December 1999-July 2000)
       Promoted to VP of Sales and Marketing for two companies, Shadow Broadcast Services and
        Metro Traffic, under the umbrella of Westwood One, and directed 50 employees.
       Managed marketing and over $15 million in broadcast sales for two different companies
       Hired, trained and accomplished outstanding results, exceeding top and bottom line goals.

General Manager, Baltimore (November 1998-December 1999)
       Promoted to General Manager of the Baltimore division of Shadow Broadcast Services.
       Managed P&L, affiliate relations, news operations, sales, marketing and training.
       Increased sales 25% in 1999 and improved operating margins by 35%.
       Successfully managed a company of 25 people.

General Sales Manager, Baltimore and Washington (July 1998-November 1998)
       Promoted to General Sales Manager for both Baltimore and Washington markets of Shadow
        Broadcast Services, a division of Westwood One.
       Managed cross-functional marketing and sales teams with the goal of achieving product quality,
        training and development of the staff and increasing revenues.

General Sales Manager, Washington (September 1996-July 1998)
        Recruited to lead the marketing and sales team for the Washington division of national broadcast
         company that supplies information reports to broadcast stations and online news sites.
        Managed sales and support team and personally developed new business opportunities. Initiated
         successful recruitment sales program and multi-media programs.
        Tripled net revenues in the first year and doubled them in the second year.

THE WASHINGTON TIMES, Washington, DC                                          Feb. 1995-Sept. 1996
Retail Advertising Director
        Reorganized retail sales and marketing and improved the average rate in one year by over 30%
         and increased unit sales by 10%.
        Researched and designed brand marketing campaign to reposition the brand to attract customers.
        Hired, trained and managed four Managers and staff of 25.

KBK ASSOCIATES, Baltimore, MD                                                 1993-1995
Vice President Marketing
        Created and delivered marketing, sales and customer service seminars and training for many well-
         known media companies in the U.S. such as Jones Cable, VA Press Association, Newhouse
         newspapers and more.
        Managed marketing, advertising and training for various clients including high tech, retail
         automotive, homebuilders, and a retail pharmacy chain.

PATUXENT PUBLISHING COMPANY, Baltimore, MD                                     1989-1993
Director of Marketing
     Created a corporate marketing department and directed all brand marketing, promotion, research,
        budgeting, training and sales presentation development for a local $30 million media company.
        Researched and designed marketing/sales program for the automotive category lifting sales by
         40% the first year, during a recession.
        Designed and managed programs collaborating with cross-functional teams to ensure results.
        Designed market-wide, multi-media branding campaign increasing target market awareness by
         over 15%. Conducted pre and post target surveys to measure results.

Advertising Manager                                                           1980-1989
        Directed a sales team of ten (10) and a support team of three (3) in a $46 million business.
         in consumer packaged goods, HBC, medical products and services and pharmaceuticals.
        Created and managed a regional weekly health publication, which generated $2 million the first
         year and met revenue and profit plan in the second year vs. a three year profit plan.
        Conceived and managed a new “SSAS” (sole sponsored advertising section) program generating
         $500,000 in new business the first year.

    BS                                Journalism/Business             University of Maryland

   Certified Social Media Marketing Strategist
   Graduate work in Public Relations, American University
   Wharton School of Finance for the Non-Financial Executive (certificate)
   Neuro-Linguistic Programming for Managers (NTL), a human resource development Co.
   Served on the board of the Ad Club of Baltimore

   Published author on the topic of housing options for seniors
   Read the news to the vision impaired for the non-profit, The Washington Ear
   Volunteer at local public schools to assist teachers in the classroom

Description: Tony Burke is a strategic thinking, creative, marketing management visionary with 10 years of marketing leadership, who leads by example. Executive level budget management, digital innovation, brand building, sales and communications leadership; solid ROI-based execution, and development of customer centric business cultures that drive sustainable growth in revenue, profit and market share. Tony possesses strong collaboration, cross-functional team and relationship building skills.