Guide to a good venture pitch.
Conquest 2007, BITS-Pilani
Center for Entrepreneurial Leadership, BITS-Pilani
First Page
This presentation intends to be a guideline for Conquest finalists. The order followed by the slides is logical. Your presentation should have a similar structure. Do not have too many slides. Ideally fifteen is good.
Format it well. Make it look beautiful and weed out all spelling mistakes. Focus on your strengths, USP.
Center for Entrepreneurial Leadership, BITS-Pilani
Introduction
(1 slide)
The most important slide. What does your company do?(in one line) Current status:
Stage of the venture. Incorporated? Any big clients or piloting partners? Testimonials? Funded?
Center for Entrepreneurial Leadership, BITS-Pilani
Stars
List the most important points about your company.
Strong management team. Patents and unique technology or model. USP Attractiveness of the venture for investment. Market trends, market growth rates. Size of the target market.
Center for Entrepreneurial Leadership, BITS-Pilani
Problem or the pain
(1 slide)
Describe the problem your venture aims to solve or the pain of the society it relieves. How big is the problem? Mention data, statistics. W hy hasn’ it been so lved befo re? t
Center for Entrepreneurial Leadership, BITS-Pilani
Solution
(1-2 slides)
How does your venture solve the problem? Why/how is it more effective than the current solutions, if any? USP! Describe your product or service in required amount of detail.
The magic/technology behind it. Patented? Important selling features. Use simple diagrams, flow charts. Give screenshots/pictures. Value addition to complimentary products or services available currently.
Center for Entrepreneurial Leadership, BITS-Pilani
Testimonials
(1 slide)
Every investor needs proof about solution efficacy.
Why did your customer love you? Response of existing clients. Use logos.
Or response to prototype by prospective clients/customers.
Center for Entrepreneurial Leadership, BITS-Pilani
Market analysis
(1-2 slides)
Which market need are you meeting? Describe the market.
How big is it? Growth rate? Maturity.
Product positioning. Market Capture projections. Marketing strategies. How will you reach the market?
Tip: always brilliant to describe a typical customer/client.
Center for Entrepreneurial Leadership, BITS-Pilani
Business model
(1-2 slides)
What is the business model? Use flowcharts and diagrams.
How will you make money? Revenue strategy and model. Economies of scale. Describe distributor or franchise commission/rates, if applicable.
Operations model. Use flowcharts and diagrams
Center for Entrepreneurial Leadership, BITS-Pilani
Competition analysis
(1 slide)
Who else is tackling the same problem? (direct competitors) Why are you better?
Compare features on a table/matrix.
Feature A Feature B Feature C
Product A
Product B Product C
Yes No Yes
Yes Yes Yes
Yes No No
Center for Entrepreneurial Leadership, BITS-Pilani
Management Team
Who
(1 slide)
will run the show? of experience/skills to role allotted.
Relevance Track Who
record. is missing? Solution.
Center for Entrepreneurial Leadership, BITS-Pilani
Co-stars
(1 slide)
Technology Partners. Board Board Legal
development team.
of advisors. of directors.
advisors.
Center for Entrepreneurial Leadership, BITS-Pilani
Rollout plan
Current Rollout
(1 slide)
status.
model.
Strategy behind it.
Timeline
of the rollout.
Center for Entrepreneurial Leadership, BITS-Pilani
Risks
What
(1 slide)
reasons could lead to failure? risks.
Regulatory
(Medical
and financial ventures, beware.)
Center for Entrepreneurial Leadership, BITS-Pilani
Exit strategy
Acquisition?
(1 slide)
IPO?
Diversification?
Center for Entrepreneurial Leadership, BITS-Pilani
Financial summary
(1-2 slides)
Mention key assumptions. Give key figures of revenue growth, profits, ROI. Projections for next few years. Mention breakeven period.
T ip:D o no t sho w excel sheets,since yo u’ll never read them neither will the investor. Only gives a crammed look.
Center for Entrepreneurial Leadership, BITS-Pilani
Funding summary
Requirements Highlight Breakup
(1 slide)
and details.
ROI.
of spending.
Center for Entrepreneurial Leadership, BITS-Pilani
Conclusion
The
points you want your investors to remember. the attractiveness/strengths.
Re-highlight Funding
requirements and ROI.
Center for Entrepreneurial Leadership, BITS-Pilani
Thank You!
Center for Entrepreneurial Leadership, BITS-Pilani
Final comments
While bullets are effective. Nothing can beat diagrams and pictures. Use them generously. Do not cram your slides. Speak more than your slide. Use
big text.
Center for Entrepreneurial Leadership, BITS-Pilani
Practice and time your presentation.